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Deluxe Corporation’s story began in 1915 when W.R. Hotchkiss — the inventor of the checkbook — took a $300 small business loan to start a company. In order to survive for more than 100 years, Deluxe has had to regularly evolve in order to meet the dramatic changes in society, the economy, and technological advancements.
Today the company focuses on deepening customer relationships through technology-enabled solutions. It offers a variety of software and web-based solutions for the following:
Deluxe’s diverse product offerings serve every size business; however, it places particular emphasis on small business relationships. With more than 4.8 million small business customers, the company provides all the tools small business owners need to start, run, grow and operate their business.
The company even produced a series in conjunction with Hulu called Small Business Revolution, which you can watch for free on YouTube.
Highlight: Logo Design
Deluxe Corporation offers a wide variety of technology-based products and business solutions, including marketing services. However, this profile focuses specifically on its logo design services.
The cheapest route to go with Deluxe is to use its online logo maker software. Customers can browse logo templates and customize them using various text, font, and color options.
Once customers are satisfied with the logo, they can purchase it for $50.
Deluxe offers three logo design packages:
The Bronze package has everything the Starter package has, with the following differences:
The Silver builds on the Bronze package by including the following:
The Gold package has the same as the Silver package but with the following differences:
After filling out an online questionnaire, customers are contacted by an expert representative who guides them through a step-by-step process that helps them get their order right the first time.
After the initial design consultation, the Deluxe design team holds a brainstorming session to develop ideas about how best to visually communicate the customer's business brand and create a lasting impression through the logo. Deluxe takes this extra step because the company believes that it's crucial in order to develop a custom logo design that accurately reflects the customer's business.
Once a customer's design team has formulated several ideas, each designer will design a logo they feel best represents the customer's business. Customers receive logo ideas to choose from that represents a range of perspectives as each designer has a unique style and voice.
Following a review by a project manager, customers are able to review their concepts and make changes.
With the Bronze package, customers can revise their image only two times and with the silver, gold, and platinum packages customers enjoy the benefit of unlimited revisions.
Deluxe has additional services that help customers develop brand image with the printing of brochures, custom door hangers, pocket folders, stickers, magnets, notepads, etc. Setting up orders is a simple process and can usually be done in minutes. These services include web design, marketing, and business supplies.
Deluxe has been in the industry since 1915. Over the past 100 years, Deluxe has become one of the largest logo design companies in the world.
Deluxe employs over 5,000 employees who have helped customers around the world.
Customers choosing to use the software select from pre-designed templates. While it is common for companies that online software to use templates, customers can run the risk of having logos similar to another company brand.
Deluxe is unclear about the copyright purchasing process with template logos. Some companies offer the option to purchase the exclusive rights, which means that the template would be removed from the logo library.
If you're looking for a unique logo, it may be best to choose one of Deluxe's packages to work with their in-house .
Deluxe appears to offer the right products and services a customer needs to start the process of developing their business brand and logo design. The company has a high customer satisfaction rate and its packages are reasonably priced in comparison to other companies in the industry. The design process is simple and allows customers to play an active role through each step.
Deluxe has solid industry experience and is constantly developing new ways to help customers grow their own businesses. For anyone looking for affordable packages to help kick off or rebrand their company, Deluxe would be a great fit.
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