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99designs

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99designs is a design crowdsourcing platform where designers worldwide come together and make their creativity available to clients wherever they are. People seeking designs can work with one professional designer via 99designs’s website or host a competition to see designs from many designers. Once the submissions have been reviewed and a design chosen, the winner is paid with the prize money for their work. Clients can choose from different packages that offer a variety of services and varying concept amounts to choose from. 

Clients can also select readymade logos from 99designs’ logo gallery or hire a designer directly.

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The Good

  • Designers
  • Packages
  • Company Size

Designers

The ability to have a huge group of designers at your fingertips is an alluring concept for most businesses. It’s alluring because clients will be able to see many options and don’t have to rely on one person to create a logo for brand identity. There isn’t a contract fee for 99designs, but there is a designers’ fee for the logo design and other kinds of designs.

Packages

There are many packages available for varying budgets, and the company makes it possible for customers to find help with several design features, such as logo design, website design, t-shirt design, advertising, and marketing visuals. 99design advertises four packages, and the price ranges from $299–$1,299. The packages are: The Bronze Package, The Silver Package, The Gold Package, and The Platinum Package. Based on the package you choose, you receive at least 30 design examples to pick from.

There are no additional fees for 99designs’ logos and services.

Company Size

99designs is a large company with over 1,519 full-time employees. Additionally, it is a newer company and has only been around since 2009. The large number of employees is a bonus, especially when it comes to customer service and product quality. They believe and strive for 100 percent customer satisfaction, and the large employee base helps solidify the customer satisfaction.

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The Bad

  • Information Overload
  • Pricing
  • Ethical Concerns of Crowdsourcing

Information Overload

Though the idea of having so many options upfront is appealing to most companies, others may feel overwhelmed by the task of sorting through so many designs from a design contest and trying to narrow it down to their finalists. 

Instead of going through a several step process, some might prefer a more straightforward approach where they get to know their designer and tell them what they are expecting upfront. Fortunately, 99designs offers customers the option to work directly with a designer.

Pricing

All of the packages for 99designs range between $299–$1,299, with the base package starting at $299. Although the upper packages are accurately priced, the base starting package is much more expensive than competitors in the industry. Many other businesses offer a base starting package from $0–$50.

Ethical Concerns of Crowdsourcing

Some specialists complain that design contests are an unethical way of sourcing a logo design for a company. For many contests, only the winner is paid, meaning the effort and experience of all competitors is disregarded. 

While a design contest is a great way for a business owner on a tight budget to find a good logo, some graphic designers warn that it devalues their effort.

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The Bottom Line

99designs seems like a great option for those who either aren’t sure what they’re looking for in a logo or design, those who are looking for a one-stop shop for all their company branding needs, or those who are especially interested in being given several options to choose from and tailor to their liking. The customer service is great and there are different packages so even small business owners can benefit from 99designs’ services.

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Michael Lyman Salt Lake City, UT

I used 99designs for work, there was a great logo that came out of the designers that they used, but the length of time that it took was unnecessary, the whole process took about 2 weeks. I tried to get working on there but their fees from the prize money is just too much to be efficient as a designer. I spoke with customer service and they were able to answer any question I had about the designing process.

4 years ago

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