Each of our reviews, scores, and rankings are derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score . . . and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real consumer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for

17%Service Price

Most companies have different identity theft packages and pricing options. We look to see what companies offer the most affordable services to all of its customers. The companies who offer the most affordable rates are scored higher than the higher priced packages.

14%Identity Protection

We separated our Identity Protection into five sub-categories: Credit Monitoring, Social Security Monitoring, Legal Protection (ability to place credit freezes and fraud alerts for victim), Cyber Monitoring, and Financial Monitoring. This is a vital piece of the overall ranking because we are looking to see how effective an identity theft company's protection service is. Each subcategory is weighed differently, which will help calculate the overall score of Identity Protection. If a protection company uses all five types of identity protection, then they will have a higher score in this factor compared to another company who only uses one form of protection.

17%Identity Recovery

Identity Recovery covers the flexibility and extent to which companies are willing to go through to fully help restore your identity. We look to see if companies provide a fraud specialist to assist and guide you in the direction you need to help recover. Also, we want companies to help recover all types of identity theft, not only financial. This includes medical identity fraud, criminal, tax and more. Lastly, we look to see if a company is willing to fully help you restore your identity even if you weren’t a customer at the time of being victimized. A combination of these components creates the score for Identity Recovery.

10%Insurance Quality

Identity theft protection companies are always raving about how they have the $1 Million Insurance. Here's the thing, each $1 Million Insurance (or any other type of insurance) has different policies and stipulations. The BC team pulls out the most important insurance information so you can see exactly what you're covered for as an identity theft victim. In the Insurance Quality section, we specifically look for: the insurance amount, insurance provider, amount of days to report the case and amount of lost wages/income.


This criterion is related to a company's activity and the accuracy of its profile on our site. To get credit for this criteria, a representative of the company verifies to Best Company that the information about their company listed on our site is correct. Additionally, the company agrees to help us gather a minimum of five new reviews per month to be featured exclusively on bestcompany.com. These reviews are gathered either through our site or through our proprietary review acquisition process. Either way, each review undergoes a validation process by Best Company's integrity team to ensure reviews on our site are verified and legitimate. We feel strongly that the information we feature on bestcompany.com must be accurate. A company that fails to increase their review count by at least five reviews each month is marked as "not active" and the company's overall score is reduced accordingly.


This criterion is related to the company's ability to service customers. Over time, as we learn more about each company and the industry, we are privy to details the general public may, or may not, be privy to. This information could include the financial stability, legal standing, or business practices of said company. Each company listed on our site is initially given full credit for this criteria. However, if we deem a company's ability to service customers becomes compromised, we reserve the right to deduct points from their viability score.

30%Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in the Identity Theft industry and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into 3 metrics:
      1. The Average User Score
      2. Total Number of Reviews
      3. Total Number of Reviews in the last 12 months
These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer. Note: this is different from the user score that is displayed on each company profile. The "user score" that is publicly displayed is the average of all user scores published for a given profile. User Review Moderation In order to prevent fake and misleading user reviews, BC has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learning’s from mistakes other major review sites have made in the past. This moderation process involves a "flag" system where a "flag" is assigned to each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:
      • Email Address verification of the user
      • IP Address duplication and region check
      • User Review semantic verification
      • Is the user an employee of the organization?
      • Is the user associated with a competitor of the organization?
      • Foul language of any kind
      • Relevance of the content pertaining to the company and the review
As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that we do manually moderate each and every user review.