- Millennial catering
- Quality and affordability
Moxy's main attraction is its eclectic, hip, modern brand that specifically caters to millennials who love social media.
A few unique ways it aims to do this:
- Laid-back lounge
- Meeting spaces
- 24/7 food and drinks
- A stocked bar
- bright, airy lobby is a place to escape or to engage, with communal seating, free Wi-Fi and a great meal day or night
Moxy is built around the mantra "smaller means concentration, not reduction". The brand offers "buzzy and stylish" communal spaces, small self service rooms with millennial-friendly amenities such as:
- Soft bed
- 42" TV that connects to just about any device for streaming
- free Wi-Fi.
Moxy promises affordability without a reduction in quality. It aims to give 5 star service at a 3 star price. The hotel is also pet-friendly, and without the long list of restrictions its fellow Marriott International brands like Delta hotel expects. It only requires a non-refundable sanitation fee. For non-smokers, the hotel's 100% non-smoking policy is a plus.
The location is very convenient since the Moxy is virtually located in one of the terminals in Milan's Malpensa Airport.
Unlike many budget hotels, Moxy's lobby is a major focus with an array of amenities.
- a modern, industrial vibe
- plenty of seating
- a full-service bar
- coffee bar service fresh-made coffee
- microwave ovens
- a large self-service wall stocked with drinks, snacks, and full meals accessible 24/7
- Communal games (like Cards Against Humanity!) as well as other amusing items to make you want to hang out and linger.
- A large video wall in the lobby dubbed "The Guestbook." Guests feed their photos and videos into Instagram and see their shots blown up on the wall. These images are constantly changing as the social media feed pours in via their free WiFi.
Moxy's seems to be more in the conceptual phase entering into the development phase. Only one hotel currently exists, with limited information available other than jazzy lingo and consumer-friendly millennial advertising.
As one guest put it-"the advertising on the website and around the hotel suggests that a lot of young people in their underwear jump on the beds wearing motorcycle helmets, lingerie, or tattoos-and not much else".
In reality, the hotel itself is very basic. One complaint is that it does not have phones in the rooms, but the hotel is aimed at the millennial generation who mostly use mobile phones anyway. (However, a phone is important when you need to reach the hotel staff). It seems the hotel is clearly aimed at one-night stays between, before, or after flights before going on..
The Bottom Line
Moxy is a new Marriott International lifestyle/collection brand. It is marketed as a fun, spirited brand catering to the millennial travel market. Currently a single flagship hotel in Milan, Italy, Moxy has several hotels in the pipeline-both in the United States and several countries worldwide.
Guests like the economy pricing, the convenient location walking distance from the airport and its pet-friendly policy. The rooms are small but efficient with plenty of tech compatibility for millennials and their mobile devices. One glaring negative is that there are no phones in the guestrooms for people to contact the front desk and other staff.