Sportsman's Guide Logo

Sportsman's Guide

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Sportsman’s Guide was founded in 1976 and is headquartered in Minnesota. The company sells a wide variety of outdoor products that relate to hunting, fishing, boating, shooting, camping, hiking, and more. Sportsman’s Guide has a couple of helpful online resources and offers a Buyer’s Club that customers can join to receive discounts/coupons, special deals, etc. However, since Sportsman’s Guide is an outdoor retailer, it may not be able to offer as much in comparison to firearm and ammunition-specific retailers.

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The Good

  • Large Online Selection
  • Ammunition Options
  • Additional Buyer’s Club
  • Online Resources

Large Online Selection

Sportsman's Guide offers a large online selection of firearms, ammunition, shooting gear, outdoor gear products, hunting items, and much more. The following is a list of some of the many non-ammunition and non-firearm items that Sportsman’s Guide sells:

  • Military surplus — military clothing, collectibles, tactical gear, first aid and survival gear, military backpacks and bags, military accessories
  • Outdoor recreation — bikes, truck accessories, ATV and UTV items, motorcycle products, RV accessories, snowmobile items, water sport products
  • Clothing — body armor, tactical clothing, hunting clothing, outerwear, personal accessories, boots, and shoes
  • Tools and power equipment — garage tools, power generators, tarps and covers, heaters and fans, garden and yard equipment, portal solar power items
  • Hunting — tree stands, archery, trail cameras, knives, food processing items, hunting blinds, hunting dog items

Customers can purchase handguns/pistols, rifles, shotguns, black powder guns, as well as air guns and BB guns. Sportsman’s Guide sells well-known firearm brands such as Beretta, Browning, Colt, Glock, Remington, Ruger, Smith & Wesson, Springfield, and more. Sportsman’s Guide offers firearm selections for both beginner and expert-level shooters.

Additionally, Sportsman’s Guide allows customers to filter product searches on its website by brand, caliber, type, price range, rounds, new arrivals, best sellers, etc. These filtering options can help new customers navigate the company’s website and spend less time finding what they are looking for.

Ammunition Options

Sportsman’s Guide has a fairly large online ammunition selection in addition to its other products. Customers can purchase handgun and pistol ammunition, rifle ammunition, shotgun shells, and rimfire ammunition. The company appears to offer some bulk ammunition options as well.

Sportsman’s guide sells ammunition from various brands. Customers can filter the website’s ammunition options by brand, grain weight, rounds, type, and price range.

Additional Buyer’s Club

Sportsman’s Guide offers a unique Buyer’s Club that customers can join to obtain additional savings and rewards. Customers who sign up for a Buyer’s Club membership can receive a 10 percent discount on gear and a 5 percent discount on guns and ammunition.

According to the company’s website, the Buyer’s Club membership also gives customers “free shipping offers, double discount days, members’ only deals and more.” The Buyer’s Club membership costs an annual fee of $39.99 and customers can try out the membership for 30 days for free.

Online Resources

Sportsman’s Guide has a list of helpful online resources that are available to all website visitors. The resources on the company’s website include the following:

  • Outdoor resources
  • Hunting articles and tips
  • Fishing articles and tips
  • Ballistic and arrow charts
  • Product videos
  • Top news
  • An active blog

Customers who wish to learn more about outdoor-related activities, products, and gear can easily access these online resources directly from the company’s main website.

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The Bad

  • Outdoor Retailer
  • Return Restrictions
  • No FFL Locator Tool

Outdoor Retailer

Sportsman’s Guide sells more than just firearms and ammunition products. The company, similar to other major outdoor retailers, may not be able to provide as many firearm and ammunition-specific products as other retailers due to a lack of firearms and ammunition specific focus. Those looking for specialty or higher-level firearms and ammunition parts, accessories, and other products may have to look elsewhere.

Return Restrictions

Although Sportsman’s Guide does have a 90-day return policy, there are a few items that the company will not accept in regards to returns. These items include some of the following:

  • Ammunition
  • Firearms
  • Food
  • Tree stands
  • Black powder guns
  • Primers
  • Electric utility vehicles
  • Electric bikes
  • Explosive targets
  • Personalized or customized items

Customers who wish to return items must be compliant with the company’s strict list of returnable items.

No FFL Locator Tool

Unlike the several other online firearms and ammunition retailers, Sportsman’s Guide does not seem to provide any sort of FFL locator tool on its website. Customers who are purchasing and shipping firearms will need to spend more of their time looking for the closest FFL dealer location.

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The Bottom Line

Sportsman’s Guide sells a variety of outdoor products along with firearm and ammunition items. The company has a fairly large online selection of firearms, ammunition, outdoor gear, clothing, hunting, outdoor recreation items, military surplus, and more. Sportsman’s Guide appears to sell firearms and ammunition products for both beginner and expert-level shooters. Its price ranges also seem to fit almost every budget. Additionally, the company has a unique Buyer’s Club that customers can join to receive discounts, special offers, and more. Sportsman’s Guide also has a variety of helpful online resources that all website visitors can easily access.

Sportsman’s Guide does not, however, seem to provide an online FFL locator tool, has a fairly strict return policy in regards to items that can be returned, and focuses on selling a variety of outdoor products instead of just firearm and ammunition products. Potential customers should visit the company’s website and should consider reading Sportsman’s Guide customer reviews before making an online purchase.

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xenonman Madison, WI

Service has taken a nosedive in recent months. Orders are taking longer to fill, and email inquiries are often no longer answered. I have been told that this may be due to a change in ownership.

7 months ago

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