Enter your own company (ex: Freelance Co. LLC) with a start date of when you registered as a business to present if you are still taking clients.
If you've ever been hired by a recognizable brand or received amazing testimonials from a single client, separate those out into two or three experience sections, i.e. highlight reels. This strategy will help improve your chances of showing up in search results for related work. These sections should each have a beginning and an end date. Be sure to label the assignments clearly as consulting positions.
Project sections are like experience sections without media or testimonials. You may share a website, add collaborators' names and associate the projects with your main experience section.
For LinkedIn to work its magic, the most important information should be at the top and more details are revealed during scrolling. If you are trying to get more gigs as a freelancer, make sure your headline and current employer reflect this and provide a benefit statement of what you do and the results you provide. The goal is to get someone to click on your LinkedIn profile from a list of search results.
Your current position needs to show the experience section from item A. The summary section should function as your brochure - your sales pitch with these four elements in first-person story form:
If you make these changes to your profile, you should start getting the type of assignments that best fit your area of expertise. Good luck!