Freelancing is not an easy job, as it takes a lot of dedication and long hours to achieve a comfortable work flow with your existing and prospective clients. Worrying about when the next gig will come along is a shared concern among freelancers. However, perhaps this concern would change if we replaced the "when" with "how." Nearly one hundred percent of the jobs you get come from how you market yourself, and much of this marketing comes from what kind of information you choose to include on your freelancing profile. Review your profile to make sure it contains these following essentials and ensure you're attracting as many new jobs as possible.
The first item on your freelancing profile should always be your resume. You don't have to post your full resume complete with your home address, but you should certainly list any qualifications such as: previous jobs, formal education, internships, apprenticeships, etc.... Give your prospective clients a timeline of your accomplishments so they have a sense of how long you've been working for, what kind of extra training you've had, and most importantly, what kind of other certificates, awards, or skills you may have picked up along the way.
Part of hiring a freelancer over a company is the personalized service that clients expect to receive from a professional who is passionate about their work. Your bio tells a client all about who you are, so pay close attention to how it's written. The usual "I have been to and I have done" isn't as honest and appealing as a bio that contains a little bit of humor and some witty banter about how you fell into your line of work. People will enjoy reading about you and will want to know more about you and what you do. This is also a perfect opportunity to open the door to writing about one of the most important things you cannot leave out of your profile - your philosophy.
In addition to your bio (which you should keep solely about you), including your philosophy/mission statement is essentially an opportunity to expand on your bio and tell the public about why you do what you do, how you work, and what you bring to your service that is different from what anyone else is offering. A little goes a long way here, and helping your clients to feel your passion for what you do can really make an impact.
Offer them one, two, or all three of these if you can. While Testimonials can seem a bit outdated, it's worth demonstrating that you have a great relationship with as many of your existing clients as possible, as they will be an essential part of getting you your next job. Also, you should always be sure to include an option for people to access your work, be it through other websites or through you directly.
Finally, it's critical to have some sort of online presence - any kind of online presence! Linking to your work as mentioned above is essential for a freelancer. But here's the catch: you can't just link to your work/website/etc... and hope that clients come knocking on your door. You have to build and keep your online presence through posting articles, sharing news, and basically just showing people that you are on top of the latest and greatest in your field. This tactic is helpful not only for driving traffic to your profile; it also shows others that you are knowledgeable and passionate about what you do.
Choosing to freelance isn't easy. It takes a lot of discipline to set your own hours and work under specific deadlines. Remember that part of your job is to stay on top of updating your profile. Try these essential tips and see how much your business can improve when you market yourself the right way.