Each of our reviews, scores, and rankings is derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score—and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real customer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for

12% Price

To compare flower prices, we look at the price of a dozen red roses. If a company does not offer them, we will find the price of a comparable or average bouquet.

10% Guarantee

Many flower companies offer a 100% guarantee, a 7-day guarantee, or a 14-day guarantee. This criteria ensure that the products sold by each company are guaranteed and backed by the company. Find out which company will guarantee their products.

10% Selection

In theory, the more options you have, the more likely you are to find exactly what you’re looking for. In this category, we list the number of bouquets a flower delivery service offers. By looking solely at this category, consumers who only want to look through a small selection, can see which company suits their needs.

8% Gift Option

Some people want to send more than a bouquet of flowers. That’s why many flower delivery companies offer other products as well such as chocolates, cards, champagne, and more. We tell consumers how many gift options a company offers, and what the options are.

12% Delivery

How soon can this company deliver their product? How far in advance can you schedule flowers to be delivered? We answer both of these questions in our ‘delivery’ section.

8% Support

How accessible is the flower delivery company? Can you reach them by email, by phone, or with live chat? Find out how easy it is to reach and work with this company. We give each company a 1-5 star ranking.

5% BBB Rating

Although Sometimes biased, a company’s BBB score is a vital data point for most consumers, which is why it accounts for 5% of a flower delivery company’s overall score.

15% Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:

  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months

These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer.

Note: this is different from the user score that is displayed on each company profile. The “user score” that is publicly displayed is the average of all user scores published for a given profile.

User Review Moderation

In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past.

This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:

  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review

As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

20% Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:

  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company’s ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.

We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.


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