Each of our reviews, scores, and rankings is derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score—and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real customer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for

10% Price

We take into consideration all of the pricing options in each of these companies. For example, we look at the costs to attend this class or buy the program dvd or online and a job recruiter. We want consumers to be able to find the best price for the service they get.

10% Features

Programs that offer more to consumers is something we look at in detail? Do they offer at home services? Or is going to a class the only way to work out? We look for features that set fitness programs apart from each other.

8% Motivation

With every fitness program, the ability to stay motivated is crucial. You need a group supporting you as you work towards your fitness goals. We look at the community that supports you as you get closer to your fitness goals. Are their people you can turn to for help or questions? Is their a community to help support each other along the way? We want to reward programs who feature a good support group for its members.

8% Time Commitment

Another aspect we look into is the time necessary to complete the work out program. Is this something you have to dedicated hours a day to? Or is something you are able to achieve in less than an hour a day? The best fitness programs are able to provide users the flexibility to use when it best fits in their schedule.

5% Diet and Nutrition advice

Everyone knows a good workout does nothing unless you are also eating correctly. We look for programs that offer diet and nutrition advice as well. This could be in form of recipe books, blog posts or eating programs. We want these programs to help meet all your health requirements.

5% Accessibility

Are these programs offered at a large variety of times? Can you perform the work out at home? We look for programs that are accessible for the majority of people’s schedules. We want people to be able to fit any of these programs into what works best for them.

5% Health and Accurate Information

Similar to Health and Nutrition, we look to see whether these programs are able to offer any additional materials to help users to stay on top of their health goals. This could be in form of food calculators, online forums or FAQ. We look for companies who go above and beyond for their customers.

4% Better Business Bureau (BBB) Rating

Although not a perfect indicator, and sometimes biased (based on some things that we’ve seen in the industry), the Better Business Bureau ranking is a very important data point for most consumers. Keep in mind that there are many companies that have very low ratings on their BBB score that are based on the industry they are in, and not consumer feedback.

5% Time in Business

It’s the tried and true that have been around for a while that provide the stability and trust customers need. This why time in business is such an important factor in our ranking criteria.

15% Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:

  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months

These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer.

Note: this is different from the user score that is displayed on each company profile. The “user score” that is publicly displayed is the average of all user scores published for a given profile.

User Review Moderation

In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past.

This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:

  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review

As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

25% Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:

  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company’s ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.

We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.


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