The Microsoft band is the newest player in the fitness tracker game.
The tech giant released the Microsoft Band for sale this week, reports Forbes. The fitness tracker will push health data to Microsoft Health, the desktop data control center. The band costs $200 and will be released slowly to brick and mortar stores as well as online retailers. Microsoft says the tracker will match your watch.
According to a blog post from Microsoft, the band will be sold in Microsoft retail stores, Best Buy and Target, as well as online on the Microsoft website and Amazon.
Microsoft is also rolling out the Band in the UK:
Recent studies have shown an increase in adoption of both free and paid health and fitness apps and devices, and we've seen research that suggests an estimated 7 million people are already using fitness-focused wearable devices in the UK, with that number expected to nearly double by the end of 2015.
Forbes comments on the spottiness of technology releases by Microsoft, citing the failure of the Zune music player, success of the Xbox, and mixed reviews of the Surface tablet. With the announcement of the Apple Watch, other fitness trackers will surely be in direct competition with Apple. Microsoft CEO Satya Nadella neglected to mention the aesthetics of the band, which reviewers say do not compare to the Apple Watch.