Coastal was a pioneer in online shopping launching its first site to sell prescription contact lenses online in 2000. Driven by a passion to bring prescription eyewear to people with a variety of price points, the company expanded to also selling prescription eyeglasses and sunglasses online. Coastal has a myriad of designs to choose from including well-recognized brands such as Ray-Ban, Oakley, Tori Burch, and Emporio Armani to its own exclusive brands that bring its own unique esthetic, signature details, and functional design. With frames starting at $9 and close to 700 designs for women, over 500 designs for men, and kids’ glasses, Coastal has eyeglasses that balance fit, style, and function for any customer.
Coastal aims to provide quality lenses with its frames that fit customers’ usage and comfort needs. The standard air lenses are complimentary while each following lens option is an upgrade requiring additional costs. Lenses can also be made to include blue light blocking capabilities. The lens options include the following:
Coastal will match the price of contact lenses of authorized online retailers. The total price includes the final amount at checkout, for the same number of boxes, containing the same number of lenses, along with any additional fees, such as shipping, charged by the competitor. The company will match up to a maximum discount of $100 each year.
What sets Coastal apart from other online eyeglasses competitors is its full refund policy. If a customer is not completely satisfied with their glasses, they can exchange or receive a full refund for glasses that are unworn and returned in the complimentary cases. The return window has been extended to 60 days due to current challenges surrounding the COVID-19 pandemic. Additionally, Coastal accepts returns of sealed, unopened, and unmarked boxes of contact lenses within 30 days of delivery.
Coastal offers free, fast shipping on orders over $50. Shipping prices vary across online eyeglasses competitors. Other competitors may offer free shipping on all orders, while others offer free shipping for orders over $100.
When shopping with Coastal, customers are able to virtually try on glasses through the company's Virtual Try On glasses tool. Customers simply need to select the try on option on a given frame and enable their webcam. Other competitors show pictures of various face shapes with the selected frames or do not offer it at all. This may additionally help customers select the frames that are right for them.
When customers purchase eyeglasses through Coastal, they are also purchasing a pair for someone in need. According to Coastal, many people around the world face barriers that prevent them from accessing resources for clear vision. Costal’s mission is to ensure everyone has access to the eyecare and eyewear they need. To fulfill this mission, the company has 100 projects worldwide, has impacted 42 countries, and has committed over 450,000 glasses worldwide. Additionally, Coastal partners with Vision for Life ESSILOR and the Tim Horton Children’s Foundation. To donate, customers simply need to select, “Yes, I would like to donate a pair,” upon checkout.
Some online eyeglasses competitors allow customers to use FSA and HSA funds to purchase their eyeglasses. It is not clear if customers are able to use FSA and HSA funds when purchasing eyeglasses through Coastal because it is undisclosed on the company's website.