Qualtrics Customer Experience Logo

Qualtrics Customer Experience

Is This Your Business?
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9 User Reviews
LAST UPDATED: March 18th, 2020

Qualtrics Customer Experience (sometimes referred to as Qualtrics CX) is a technology platform that businesses and organizations use to collect, manage, and act on experience data. Qualtrics boasts being the world's number one research platform and allows just about anyone — companies, teams, organizations, etc. — to manage the four core experiences of business: customer, product, employee, and brand.

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The Good

  • Comprehensive CX Guide
  • Variety of Products for a Variety of Industries
  • Free Account

Comprehensive CX Guide

Anyone looking to boost sales and learn more about their customer's unique wants and needs should check out the Qualtrics CX website. The company has an extensive blog that covers just about everything one would need to know about customer experience. However, Qualtrics doesn't just stop there. There are blog articles on how to enhance the employee's experience, how to name products, how to create a buyer persona, and even how market research can help business owners understand their competitors.

Additionally, consumers can look up the dates and times of Qualtrics X4 Experience Management event is taking place. This event is a gathering of visionaries and leaders who are behind some of the most iconic organizations. They tell their stories about how they achieved success through customer, employee, product, and brand experiences.

Variety of Products for a Variety of Industries

Qualtrics CX is a versatile platform that can be used in any company setting and any industry. For those in market research, customer experience management, HR, product management, customer service, or education, Qualtrics provides products and solutions that offer powerful insights and are easy to use.

Free Account

Qualtrics CX offers consumers a free account. The account doesn't include any of the fancy features or anything, but it does include the following:

  • 100 Responses
  • 7 Question Types
  • One Active Survey
  • 10 Questions per Survey
  • Summary Reports and Filtering
  • Survey Logic
  • Online Reporting
  • No Expiration Date

Signing up for a free account is a simple process and users are able to start creating surveys immediately. Additionally, users can create their own projects, or they can use Qualtrics academic templates.


The Bad

  • Limited Plan Selections

Limited Plan Selections

Qualtrics CX only offers four different plan options: Free, Research Essentials, CoreXM 3, and the Custom Plan. Additionally, there doesn't seem to be any plans that are geared toward those using the platform for personal use. It appears the Qualtrics CX plans are geared toward the company's business users and the pricing reflects that. The Research Essentials plan is $1,500 per year, and the CoreXM 3 is $5,000 per year.


The Bottom Line

Qualtrics CX is a powerful tool that is mainly used by businesses and organizations looking to take action. The company focuses on providing real-time consumer insights that help companies understand their customers' unique wants and needs. Qualtrics AI automatically reviews all phone calls, social media, and third-party review sites so clients can see what people are saying about their brand.

Additionally, all feedback is analyzed by Qualtrics iQ to find trends and patterns — then the program will make predictions based on the previous consumer behavior. All insights and recommended actions are tailored to each company.

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