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LAST UPDATED: December 12th, 2019

AskNicely is an all-in-one customer experience software that collects, understands, and acts on real-time customer feedback based on the Net Promoter Score (NPS). Some of AskNicely's key features are live reports, text analytics, automated responses, one-click integration, and real-time leaderboards.

AskNicely allows its clients to get feedback from their customers daily — although this can be customized so the customer's feedback can be received for a specific event or time.

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The Good

  • Uses the Net Promoter Score (NPS) Framework
  • Downloadable Resources
  • Collect Feedback Easily

Uses the Net Promoter Score (NPS) Framework

The Net Promoter Score measures the willingness of a customer to recommend a company's products or services to others. NPS is a simple one to two-question survey that gauges customer's happiness and brand sentiment.

To help clients learn more about the benefits of using NPS, AskNicely has a downloadable e-book. The e-book includes everything one needs to know to unlock the power of NPS. Plus, it's free.

Downloadable Resources

As mentioned before, AskNicely has a free downloadable e-book to help clients learn about the NPS framework. However, the company offers several other downloadable resources. Those who are interested in how AskNicely operates can download AskNicely's case studies. The case studies show how AskNicely works alongside a company to help increase traffic and create loyal customers.

Collect Feedback Easily

AskNicely clients can easily create one-touch surveys and have them delivered via email or within a website, product, or app — this allows companies to automatically collect customer feedback daily.

Emails can be set up with brand colors and logos, and there is even an option to send the email from the company domain (and not a generic third-party).

SMS surveys contain a short text message with a link to open the survey in any smartphone browser. And for clients that want the NPS survey to appear on their website or app, there is an easy and secure embed code that allows the instant ability to survey customers.

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The Bad

  • Must Book a Demo for Pricing Information

Must Book a Demo for Pricing Information

While AskNicely includes a separate page for plans and pricing on its website, there is actually no pricing information anywhere on the site. This is likely because AskNicely uses a quote-based system — where the client says which services they're interested in and the company comes up with a quote for all the needed services. Although this is standard throughout the industry, it does make it difficult for interested parties to compare companies.

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The Bottom Line

AskNicely is best suited for entrepreneurs, product managers, and customer service managers who are interested in boosting their company's customer experience. AskNicely allows companies to receive continuous feedback and use that feedback to put their customer's needs first. While there isn't any pricing information on the website, interested customers can call to find out more.

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