Each of our reviews, scores, and rankings is derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score—and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real customer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for

25% Emergency Store

One of the first things people look for in an emergency preparation website is their emergency store. This includes whether or not they sell food (canned, freeze-dried, dehydrated, etc), equipment, gear, water, tools and more. We evaluate their store section to see if they offer consumers everything they could possibly need in any type of emergency situation. Rankings are also determined by the prices of goods in comparison to other businesses in the market.

18% Learning Material

In any type of emergency preparation company, they should be able to offer informative materials, lists and tips on how to prepare for, protect and recover from an emergency. Most people are visiting these websites to learn what to do in possible situations, and any company should have that information readily available and free.

5% Local Assistance

One of our criteria points is to see if a company offers some type of map locator where you can find people, organizations, places in their community to refer to for more resources or information. Or is their website a dead end for finding resources? Yes, this might be promoting competitors, but it’s also an important aspect to emergency preparation. For a company to be able to help consumers find local places where they can assist them in an emergency is important for the consumer. Local areas will be more specialized to the emergencies they can occur such as tornadoes in the Midwest and earthquakes in California.

6% Time in Business

Emergency preparation companies that established themselves in the emergency preparation industry earlier than other provide stability and the trust customers are looking for. This industry has been around for a while and those who established themselves earlier on has a better chance of developing their company, services and product that consumers will benefit from. They also build, or not, their credibility and reputation over time.

6% Better Business Bureau (BBB) Rating

Although not a perfect indicator, and sometimes biased (based on some things that we’ve seen in the industry), the Better Business Bureau ranking is a very important data point for most consumers. Keep in mind that there are many companies that have very low ratings on their BBB score that are based on the industry they are in, and not consumer feedback.

15% Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:

  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months

These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer.

Note: this is different from the user score that is displayed on each company profile. The “user score” that is publicly displayed is the average of all user scores published for a given profile.

User Review Moderation

In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past.

This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:

  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review

As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

25% Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:

  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company’s ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.

We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.


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