Food Insurance has a very strong informational element to their website, with a good amount of helpful articles, an interactive map, a downloadable pdf Prep Guide, and a well kept blog. They stand apart from the crowd with a great Resources page, which will point users to a variety of national and local preparation groups both private and government run.
Food Insurance has a good selection in the online store, with reasonable pricing.
Where the company offers a list of tips to prepare for different types of emergencies, all the tips seem to center around the need to buy Food Insurance products in order to be ready for them. The rest of the site does not suffer from that problem, but we think that might be a turnoff for some shoppers.
Finally, you cannot shop a la carte from their food line, unless you want to buy it by the case. Making foods available in smaller quantities would be useful for some buyers.
Food Insurance has a great deal of informative materials on their site. They have a section where users can mouse over a map and find the most common disasters in their region; there is also good basic information on preparing for an emergency in general and for a host of particular disasters, such as earthquakes, floods, job loss, pandemic, etc.
The company maintains a blog that is well-stocked with articles on a wide variety of topics from first aid to preparing on a budget. We found the blog to be useful and well organized. Connected to the blog, but in a separate area (and a bit less organized), there is a section of reference materials and articles on miscellaneous prepper topics.
Food Insurance also offers a free 14 page Prep Guide, available by entering your name and email address. The Prep Guide contains basic information and checklists on home safety, food storage, water storage, budgeting for a disaster, and gardening.
Food Insurance is an affiliate of Daily Bread, LLC., and as far as we could tell, their online stores are identical, stocking a solid variety of mainly freeze-dried food storage options. The food has to be purchased either as part of a plan (pre-made plans are available as well as custom plans), or by the case. There is also a small selection of inexpensive samples, which is a nice feature. The prices vary from average to high in comparison to the competition.
There is also a decent selection of other emergency supplies, such as water supplies, backpacks, emergency cooking, seeds, tools, and camping supplies.
Connecting with the Community
Food Insurance has an Emergency Resources section on the site, which offers information on and links to major preparedness groups such as the Red Cross, Citizen Corps, and FEMA. Some of these are online only resources with a wealth of information, but some, such as the Red Cross, are fantastic resources to find local connections.
How is the Website?
We found the website to be highly navigable, with clear headings which make it quick to find what you are looking for. The only thing we would do differently would be to reorganize the articles to make them more accessible, perhaps integrating them into the blog.
Time in Business
Phone number: 1-866-946-8366
Email address: [email protected]
Address: Food Insurance
695 North Kay’s Drive, Suite 7b
Kaysville, Utah 84037