Mad Mimi, founded in 2008 and acquired by GoDaddy in 2014, describes its style as an ultra-clean interface and beautiful looking HTML emails. Using what they call a "theme-design approach," they guide you in creating streamlined email campaigns that can be viewed on a computer or phone without losing appeal.
- Intuitive interface
- Customer service
Mad Mimi boasts an intuitive and streamlined interface, and users and reviewers agree. Most find the dashboard easy to understand and operate. Mad Mimi allows you to only display the tools you use to keep the dashboard uncluttered. Taking advantage of resources that are already out there, Mad Mimi allows you to integrate with more than 80 third-party applications: Add-ons include:
- Survey Monkey
- Google Analytics
- Chrome app
Mad Mimi's biggest selling points are their price and customer service-starting at just $10 a month for paid plans. Their free plan also doesn't expire after a certain amount of time allowing you to utilize it until you reach more than 100 subscribers. Mad Mimi offers 24/7 email support and live chat during business hours. Their live chat representatives aren't hired from an outside company. You actually chat with business owners and developers who are both passionate and helpful.
- Lack of advanced functionalities
- Limited free account
- Support limitations
Since Mad Mimi focuses on streamlined looks and function, they do lose some advanced functionality that you may find with other competitors. Although the developers have improved the autoresponder tools and continue to make improvements, the functionality is still somewhat limited compared with other email marketing companies. The same goes for some of the reports. The free account isn't limited to a certain amount of time, but it does only allow you to have 100 subscribers. It also doesn't give you all of the support and tools that you get from a paid account. Free account does not include:
- Custom HTML emails
- Plan text emails
- Custom domains
- Mailer API
Mad Mimi offers customer support via email and chat only. There is no customer service number to call, although they recommend emailing to schedule a time for a phone call.