iContact

iContact

iContact is a full-featured email marketing suite which gives their customers large and small tools which greatly enhance their ability to create, manage, and refine their email marketing efforts at an affordable price. With tiered pricing (based upon the number of subscribers) and a free and full-featured trial, one can try the tools before making a long-term commitment. Additionally, iContact offers free email marketing software for all nonprofits based in the State of North Carolina and a 20% discount for nonprofits outside of North Carolina.

The Good

iContact has volumes of materials available on their website available for subscribers and non-subscribers alike.

  • 30 Day Starter Plan for Email Marketing
  • 10 Rules for Successful Email Marketing
  • Building Creative Email Strategy
  • Email and Social Media Marketing Best Practices
  • Email Marketing Webinars
  • Email Templates
  • YouTube Tutorials

iContact takes the mystique out of social media marketing by helping marketing managers use their social media tools effectively. With simple to follow checklists, marketing managers can grow their social media campaigns using iContact's advice and tools. Not only do they teach how to manage social media marketing by direct instruction, iContact uses their social media accounts to connect with their customer base. iContact offers full tracking for each campaign in the easy to use dashboard.

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Google+
  • Pinterest
  • iContact Blog

iContact helps business owners integrate their email campaigns with existing software platforms such as CRS, CRM, form and survey builders, events, e-commerce, mobile and social media. They are also one of the most competitively priced email marketing providers on the market, supporting 15,000 subscribers for only $109/month.

The Bad

There is a lot of information to digest to properly design an email marketing campaign. It may be difficult to fully use all features during the trial period without committing a significant amount of time to learning to fully utilize all of the features of iContact.

Additionally, offering free tools to nonprofits in North Carolina is wonderful, but expanding this offering to certified nonprofits nationwide would benefit many.

The Bottom Line

If you are looking for a full-featured email marketing management system with top-notch design, tracking and analytics, iContact is for you. Our review team found that in their test runs, they were able to complete basic tasks. To get the most out of all of the features, you should expect to spend several hours in a crash course (and the materials are all available free of charge for use) going through all of the features.

Tiered pricing is a nice touch and allows smaller companies access to the same high powered tools as the larger ones.

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