- PCI compliant
- Social media
- Plug-in driven
We had a hard time understanding some of the hype surrounding WooCommerce. Even though it powers most of the e-stores on the Internet, it has some severe limitations.
For example, you have to go through a lot of work to make your website PCI compliant. WooCommerce is not in the business of providing hosting solutions or SSL certificates, so your security is only going to be as good as the hosting solution that you choose to get. If you can't get PCI compliance in a one-stop shop, getting your website ready to do business will end up costing your small- or large-sized business a lot of overhead.
There are also not a lot of options in terms of analytics for WooCommerce. When we went online to see if there were any plugins and extensions, the only real functionality we saw with WooCommerce was Google Analytics.
We also had some concerns about the role of social media within WooCommerce. In the most basic templates, we only saw the ability to embed Facebook, Twitter, and other buttons. Some users, in the forums, had tried to figure out how to embed a Pinterest button, also.
We also saw some plugins for social media. We found one that enabled social login on your e-commerce store. But there is a downside to this great tool. At $79, it is more expensive than some of the WooCommerce themes themselves.
Another thing that we found was that the WooCommerce paradigm is a little bit too plug-in driven. If you want to expand your functional payment gateways, you need to tweak your code or add more payment methods with plug-ins. Even though WooCommerce is one of the largest global e-commerce solutions, the service is not as robust as some of the other solutions out there, such as Demandware, X-Cart, and others.
The extensions (we weren't quite sure how these were different from plug-ins) add some more functionality to WooCommerce, such as appointments and bookings, but drastically increase in price. WooCommerce bookings extension starts at $299 and drastically goes up from price in there. Also, the table rate shipping feature extension is expensive. With other e-commerce platforms, these features are often built in. Even though WooCommerce is open source and free, it would take a long time to add these features to your WordPress e-store by integrating code.