When we reviewed Wix’s website, we saw right away that this is a great tool for small businesses to market and sell products. If you don’t have a savvy web developer on your team, or within your budget, you can easily use the drag and drop tools in the Wix web design suite to add content and materials to your website. There are hundreds of templates that you can select from the Wix theme shop to create the perfect customized e-store for your business.
We had to do a little bit of hunting in the support pages of Wix’s website to determine how many products you could feature in your online catalog. For the price range, Wix is a great fit. You can create “collections” to organize your products. While you can only have 100 items in a collection at this time, you can add as many different collections as you’d like. Moreover, it is possible to put the same item into different collections. This is a great feature to help you make different “departments” within your online store.
Another feature of Wix is that it easily integrates into Google Analytics. While the internal SEO and analytics tools with Wix are pretty barebones, there are some backend office apps that make it easy to see how your website is performing. We saw some of these apps in their app center. We would highly recommend adding the free SEO Wizard to your website, as it populates reports and other information about your e-store.
We also found that Wix offers $300 worth of advertising vouchers for your e-store. Here is how the vouchers break down:
- $75 Google Adwords (with a $25 purchase)
- $100 Bing Ads
- $125 Local listing
When you purchase $25 worth of Adwords, you can use your Google Adwords voucher from Wix. Also, the local listing is great because it helps increase your local SEO if you are a small business.
While Wix does not offer unlimited storage for its E-commerce and VIP subscriptions, you do get 20 GB worth of storage. E-commerce comes with 10 GB of bandwidth while the VIP edition comes with unlimited bandwidth. Once again, for the price, Wix does a pretty good job in beating out its competition.
We did have some concerns with Wix, in terms of security, but we did find out that they are PCI compliant and offer a shared SSL certificate. The SSL certificate is viewable on the checkout page as a customer is about to make their purchase.
We also liked the payment methods available with Wix. Wix undercuts some of their major competitors, like GoDaddy and Yahoo, with the following payment options:
It is also possible to accept offline payment options, such as direct deposit, check, cash, etc. Also, you can easily use your major credit cards.
We feel that Wix is a perfect fit for small businesses and the “mom-and-pop” e-store. However, there were a few concerns we had with Wix, especially in terms of support areas on the website.
Unorganized Knowledge Base
The Wix KB is a little bit clunky to navigate. It’s not easily found on the Wix website (we had to Google it) and it is in the form of submitted tickets. Sometimes, the answers to certain questions did not contain up-to-date information. When we were trying to find out if Wix had an SSL certificate, there was some information missing, such as the type of SSL certificate and the liability coverage. Essentially, all we found with our SSL question was a screenshot of the SSL certificate shown on the customer checkout view.
Too Much Reliance on the Wix App Store
If you want certain functionalities within your Wix e-store, you need to add apps from the Wix app store. We found social media plugin apps, SEO apps, analytics apps, and more. However, we would like to see more of these apps built into the Wix themes.
Lack of Mobile Management
We found out that Wix has a mobile simulator to test your e-store on the various smart devices out there. With this functionality, we would also like to see an app that lets a business owner add content and products to their website seamlessly and easily.
No Shipping Vendors
With other providers of e-commerce, we saw partnerships with UPS, USPS, and FedEx. However, we didn’t see this with Wix. There is essentially no way to notify your customers when their item is being shipped at this time.