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Prices starting at $16.17/month.

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Wix is a cloud service for website development. This service lets customers create websites and mobile-optimized websites. One of the strengths of Wix is its drag and drop tools. Subscribers can start out with the freemium service level and upgrade their e-commerce store to take payments, use social plug-ins, contact forms, and email marketing. Wix has a wide variety of back-end office applications that increase the functionality of the website. While many of the Wix website subscriptions do not support e-commerce, two of them do. Wix's E-commerce and VIP subscription levels are affordable and let customers empower online sales on their website to take payments. Wix also has some free incentives, in the form of vouchers, to help with your marketing campaigns and SEO. You can use these tools to support a wide array of marketing campaigns as your business grows.

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The Good

  • Templates
  • Products
  • Google Analytics
  • Vouchers
  • Storage
  • Payment methods

When we reviewed Wix's website, we saw right away that this is a great tool for small businesses to market and sell products.


If you don't have a savvy web developer on your team, or within your budget, you can easily use the drag and drop tools in the Wix web design suite to add content and materials to your website. There are hundreds of templates that you can select from the Wix theme shop to create the perfect customized e-store for your business.


We had to do a little bit of hunting in the support pages of Wix's website to determine how many products you could feature in your online catalog. For the price range, Wix is a great fit. You can create "collections" to organize your products. While you can only have 100 items in a collection at this time, you can add as many different collections as you'd like. Moreover, it is possible to put the same item into different collections. This is a great feature to help you make different "departments" within your online store.

Google Analytics

Another feature of Wix is that it easily integrates into Google Analytics. While the internal SEO and analytics tools with Wix are pretty barebones, there are some backend office apps that make it easy to see how your website is performing. We saw some of these apps in their app center. We would highly recommend adding the free SEO Wizard to your website, as it populates reports and other information about your e-store.


We also found that Wix offers $300 worth of advertising vouchers for your e-store. Here is how the vouchers break down:

  • $75 Google Adwords (with a $25 purchase)
  • $100 Bing Ads
  • $125 Local listing

When you purchase $25 worth of Adwords, you can use your Google Adwords voucher from Wix. Also, the local listing is great because it helps increase your local SEO if you are a small business.


While Wix does not offer unlimited storage for its E-commerce and VIP subscriptions, you do get 20 GB worth of storage. E-commerce comes with 10 GB of bandwidth while the VIP edition comes with unlimited bandwidth. Once again, for the price, Wix does a pretty good job in beating out its competition.

Payment Methods

We also liked the payment methods available with Wix. Wix undercuts some of their major competitors, like GoDaddy and Yahoo, with the following payment options:

  • PayPal
  • WebMoney
  • Skrill
  • Authorize.Net

It is also possible to accept offline payment options, such as direct deposit, check, cash, etc. Also, you can easily use your major credit cards.

The Bad

  • Unorganized knowledge base
  • Too much reliance on the Wix app store
  • Lack of mobile management
  • No shipping vendors

We feel that Wix is a perfect fit for small businesses and the "mom-and-pop" e-store. However, there were a few concerns we had with Wix, especially in terms of support areas on the website.

Unorganized Knowledge Base

The Wix KB is a little bit clunky to navigate. It's not easily found on the Wix website (we had to Google it) and it is in the form of submitted tickets. Sometimes, the answers to certain questions did not contain up-to-date information. When we were trying to find out if Wix had an SSL certificate, there was some information missing, such as the type of SSL certificate and the liability coverage. Essentially, all we found with our SSL question was a screenshot of the SSL certificate shown on the customer checkout view.

Too Much Reliance on the Wix App Store

If you want certain functionalities within your Wix e-store, you need to add apps from the Wix app store. We found social media plugin apps, SEO apps, analytics apps, and more. However, we would like to see more of these apps built into the Wix themes.

Lack of Mobile Management

We found out that Wix has a mobile simulator to test your e-store on the various smart devices out there. With this functionality, we would also like to see an app that lets a business owner add content and products to their website seamlessly and easily.

No Shipping Vendors

With other providers of e-commerce, we saw partnerships with UPS, USPS, and FedEx. However, we didn't see this with Wix. There is essentially no way to notify your customers when their item is being shipped at this time.

The Bottom Line

Wix is a good fit for small businesses. The VIP subscription is the way to get the most out of their e-commerce platform. We do not recommend them for large businesses, due to the lack of automated shipping. However, if you have a small "mom-and-pop" home-based e-store, we recommend Wix to start building your website and adding Wix's e-commerce features. Overall, Wix is probably the best fit for home-based businesses that sell goods and services online.


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