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Webs is a freemium web host that was offered in 2001. If you want to, you can expand from the free version to the paid versions that offer the potential of an e-commerce store on your website. There are a couple of limitations with Webs, but we found that this product might be a good fit for a small "mom and pop" business. In 2011, a print company called Vistaprint acquired Webs. Vistaprint is a publicly traded company that is based in the Netherlands. In the United States, this company is known as Cimpress, USA. It is pretty easy to design your e-store and website with a unique drag and drop feature. Overall, Webs is pretty affordable for your "basement business."

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The Good

  • Small Business Features
  • Password Protected
  • Themes
  • SEO Booster
  • Additional Features

While we had a hard time recommending this product for medium-sized businesses on up, we found that there were some good features for the small business owner.

Small Business Features

With the Enhanced version, you get the following:

  • Custom domain
  • Unlimited pages
  • Mobile website
  • 20 items on your catalog
  • 5 GB storage

With the premium version, you get most of the same features as the Enhanced service, plus the following:

  • Unlimited storage
  • Unlimited catalog items
  • $100 worth of Google Ad credit
  • SEO booster
  • Phone/email/live chat support

Password Protected

There are some nice protection features on the website, such as password protected pages on which you can house your products. These are nice if you don't want visitors going to areas of your e-store that are still under development.


Webs has dozens of themes on its website, so you don't have to design your own theme. Also, the drag and drop feature makes it very easy to add text, product items, images, and other rich media to your e-store.

SEO Booster

Webs also has a back end SEO booster that is designed to help you optimize the content of your website. It provides help with Meta descriptions and more. You can use this tool to help you rank more consistently on Google, Bing, and Yahoo.

Additional Features

Here are all the core features of the Webs e-store products that we really liked:

  • You can choose the layout options that best display your items, as well as dozens of themes.
  • You have the ability to ask customers for additional information if you are selling a digital product.
  • You have inventory controls to see how much of an item you have left.
  • You can upload multiple images to highlight your product.
  • You can create coupons and marketing campaigns for customers.
  • You can sort items in your catalog and provide other options, such as category and size.
  • You can have sales, highlighting certain products that you want to sell more of.

Additionally, the analytics resources are pretty good for the small price that you pay for this service.

The Bad

  • Lack of Security
  • No Responsive Design
  • Lousy Support

This is a classic "what you see is what you get" service. There were several core features that were missing from Webs. We had concerns about security, responsive design, and much more. We also tried to find answers in the support area, but a lot of inquiries have gone unanswered.

Lack of Security

We didn't find any information on Webs about how to make your site secure. There is no free SSL certificate included, nor is there any information for how to install a third-party SSL certificate. Also, we didn't find any information on Webs PCI compliance. SSL certificates are more than just a nice bonus feature; they provide security and confidence for customers before they enter their payment information into your website.

No Responsive Design

Webs is one of the few companies in the industry that is still using static web pages. While some of the apps that you can add to your site are dynamic, the lack of responsive design doesn't allow your e-store to detect if customers are using a mobile device. While Webs does provide a mobile site, many people in the support area reported having problems with their Webs site loading on tablets and some smartphones. In our day of technological sophistication, if your e-store isn't responsive, then you're going to lose customers.

Lousy Support

The knowledge base on Webs is kind of lousy. Customers have been asking for added features and many questions on the support page have gone unanswered. Questions about the SSL certificates question and responsive design were posted very recently, meaning that these are real issues for users of Webs. Webs needs to answer customer questions on its support site and make a better product.

The Bottom Line

As of right now, we cannot recommend Webs as an e-commerce platform. You have to work very hard to find the answers that you are looking for on its support pages. Also, there are some very basic things missing, such as an SSL certificate (even a third-party SSL integration doesn't exist). Moreover, the lack of responsive design makes Webs a disappointment. Additionally, there are not a lot of resources for making a great e-store. The marketing tools are pretty basic and so is the SEO. The company does do a pretty good job of getting you started with Google AdWords, as there is a $100 advertising credit. Also, local listings are free, and this is a great way to make your business show up better on search engines. However, we can't recommend a company that doesn't support e-store security and responsive design.


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