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Squarespace

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Squarespace is an online, hosted tool designed to help you set up an ecommerce store in the quickest way possible. It allows you to focus on the design and feel of you store, while it focuses on the technical parts, like hosting, domain handling, servers, etc..

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The Good

  • Pricing
  • Quality of Templates
  • Mobile Friendly

Pricing

Squarespace offers four different monthly pricing options:

  • Personal — $16 per month
  • Business — $26 per month
  • Basic — $30 per month
  • Advanced — $46 per month

If you want to pay upfront for a year, the costs average out respectively at $12, $18, $26, and $40 per month.

The personal and business packages are labeled as website packages while the basic and advanced are labeled as online stores. It is worth noting that the personal plan is the only one without ecommerce functionality, meaning you aren’t able to sell products with that plan.

Quality of Templates

Squarespace offers very modern and contemporary looking templates. Design is definitely a priority, and it shines above competitors in this area. There are only 22 different templates available, yet most of them contain several variants within them. All 22 templates are available with each plan.

Mobile Friendly

All of the Squarespace templates are mobile friendly and responsive on mobile devices. This helps make your site more accessible to a broader range of users; it carries SEO benefits as well.

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The Bad

  • Advanced Marketing Tools
  • Backend User Functionality

Advanced Marketing Tools

While Squarespace does have the basics, there are a lot of more advanced marketing features that either aren’t available or require some workarounds. For example, there are SEO options, but most require a workaround or two to get the right metadata in place.

Backend User Functionality

Due to the easy-to-use design platform, the backend functionality is not easy to navigate. This could be due to the fact that it is designed for you to use the platform that was created. If you don’t know too much about the technical side of things, this shouldn’t be an issue, but if you’re one who likes to make changes on the backend, you’ll want to make sure you’re okay with the limitations.

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The Bottom Line

Squarespace is the perfect all-in-one ecommerce tool, especially for those looking for design-oriented, easy to use software. If you are more technologically savvy, this may be too simple of a tool for you, but the number of template designs and professional look may still be worth it in the end.

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