- Scale and performance
- Adaptive personalization with customers
- Search engine optimization and reporting
- Multi-site commerce
- Guided websites for your customers
- While papers with results
Oracle matched many of the features that we were looking for in an e-commerce platform. However, not a lot of functionality was described on the Oracle website. We did see that there were many of the features described in a white paper on the website and we saw numbers that showed that Oracle worked for the businesses that used it.
Scale and Performance
With Oracle, we found that it was very easy to go global with dynamic experiences on a very large scale. There is the flexibility, within Oracle Commerce, to expand to multi-channel, multi-site, and multi-currency environments, letting you go truly global.
Adaptive Personalization With Customers
Before your Oracle site is up and running, it is possible to design customer interactions and dialogues for the ultimate personalized e-commerce experience. With Oracle, the personalization engine lets you target content and products to organizations, roles, and even customized customer segments. Each customer that uses your Oracle store will have a dynamic customer profile that updates in real time based upon new interactions.
Search Engine Optimization and Reporting
With Oracle, there are search engine tools built into your e-store that let you rank consistently on sites such as Google, Yahoo, and Bing. With the SEO capabilities, you also get big access to big data. With Oracle Commerce, you are able to monitor and analyze customer behavior and get customized reports on key performance indicators and customer activities within your store.
One of the things that we saw with other providers, such as X-Cart, was that you needed to get a different license if you had different business websites. Oracle lets you use their technology between different e-commerce sites. This is very important because it lets you use one customized platform for all your e-commerce.
Guided Websites For Your Customers
If you have an internal search mechanism on your e-store, there are ranking controls for keywords, a thesaurus to link different keywords, and keyword redirection. What does it mean for your customers? They can easily navigate your product catalog without needing to know the exact name of the product that they are looking for. This lets customers easily refine their search and explore information on your e-store.
White Papers With Results
Oracle doesn't give a lot of information in the product description of their commerce solution. However, we did find that businesses using Oracle did notice immediate results. One company that used Oracle's Commerce platform, based out of Brazil, saw a sixty percent increase in sales when they started using Oracle as an e-commerce platform.
Overall, Oracle Commerce has proven itself as being:
- Versatile, with responsive design built into custom e-stores.
- Mobile, letting customers access your e-store with the latest mobile optimization.
- Expandable, letting businesses sell across different websites with one platform.