There are many good features about Hybris. While a complete listing of supported apps is not included on their website, there is a powerful API integration capability. This lets your e-store come with a clean product framework. You can then add as many plug-ins and third-party apps as you’d like in order to get more functionality for your e-store as well as build in more customization.
If you’re really looking to get an “out-of-the-box” solution with Hybris, they have a product called the Commerce Accelerator. This is a downloadable solution that comes with responsive themes, order and inventory management tools, and payment methods. However, the Commerce Accelerator can take a long time to get set up with your e-store. With the Commerce Accelerator, the average launch time is anywhere from 3 to 4 months. We liked that this solution is available, but would like to see a faster implementation time.
With Hybris, the mobile optimization features are limitless. You can optimize your store to pick the best theme that will load on your customers’ mobile device. Hybris also comes with an SDK for both Apple and Android phones, which makes it very easy to design a native app for your company’s e-store.
Hybris also has several reporting and data management tools to allow you to aim your product catalogs towards certain customers. With Hybris, you also have the capability of storing all your data in one place. Additionally, you can also use this information in your marketing and social media reach efforts.
There is another great tool with Hybris called the Multichannel Accelerator. The accelerator lets you:
- Quickly deploy the best storefronts and themes to increase your conversions.
- Offer user-friendly, one-page checkouts, multiple payment gateways, and integration into major social media networks.
- Streamlined installation process with customized source code.
- Google Analytics, Google Commerce Search, Jirafe Customer Intelligence, and more integration options to better understand how your e-store does business.
Hybris also offers some of the best industry training for businesses. With Oracle, one of Hybris’s competitors, we couldn’t find options for training listed on their website. However, we found Hybris certification so that employees within your company can become developers. Hybris will train and educate major stakeholders in your company about some of the best e-commerce practices.
Hybris also offers a unique product in the e-commerce industry. We found that Hybris has software called Product Content Management. Essentially, this software is great for making videos, managing images, and designing the product descriptions that will appear in your e-store.
Hybris seems to have gotten a lot of things right in the development and implementation of e-commerce and PCM software. However, there were a few things that missed the mark in what we expected.
We had some questions about mobile management, as this is something that wasn’t easily found within the e-commerce industry. We wanted to be able to manage our inventories. Right now, you can design an app with the SDK kit to use internally, but we couldn’t find any “out-of-the-box” solutions for mobile management with Hybris.
Frankly, Hybris is pretty expensive. For a standard large-size business implementation, your business is going to spend around $50,000 per year. There are different options, such as pay-per-use and more, but we found better solutions for enterprise-level companies hosted in the cloud, such as X-Cart.
Slow, Slow Turnaround Time
The Commerce Accelerator, from our perspective, is not really an accelerator. Even if you download this “out-of-the-box” solution, you are still looking at three to four months before you can get your e-store rolling. With other e-commerce providers, you can find an instant solution as soon as your product content is loaded.
Lack of Scalability
There are not many scalability options for Hybris. There are pay-per-use payment solutions, but you can’t easily increase or decrease the size of your e-store within he Hybris paradigm.
Not a Lot of Information
When we contacted companies in the e-commerce industry that serve enterprise-level businesses, we found that we couldn’t get a lot of information about pricing, number of themes, etc. The same thing happened with Hybris.