Hybris is a multi-channel e-commerce company that is based out of Zug Switzerland. In addition to their e-commerce platform, they also sell product content management software. Hybris was founded in 1997. The founding team includes Carsten Thoma, Moritz Zimmerman, and Klaas Hermanns. As of now, a German software company called SAP owns the company. Hybris's customized solutions are used by over 500 other "customer" companies, including GE, Toys "R" Us, Procter and Gamble, and more. Hybris is intended for large- and enterprise-sized businesses. Some reviews from around the web indicate that the company's technology can take anywhere from 3-4 months to fully deploy in an online e-store, which indicates the planning that it takes to design and implement a Hybris solution. Hybris does not have a "one-size-fits-all" option, nor do they have different subscription levels. There are, however, pay-per-use options, license purchases, and other options to get this monster of an e-commerce solution implemented for your business.
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- API integration
- Commerce accelerator
- Mobile optimization
- Multichannel accelerator
- Industry training
- Product content management
While a complete listing of supported apps is not included on their website, there is a powerful API integration capability. This lets your e-store come with a clean product framework. You can then add as many plug-ins and third-party apps as you'd like in order to get more functionality for your e-store as well as build in more customization.
If you're really looking to get an "out-of-the-box" solution with Hybris, they have a product called the Commerce Accelerator. This is a downloadable solution that comes with responsive themes, order and inventory management tools, and payment methods. However, the Commerce Accelerator can take a long time to get set up with your e-store. With the Commerce Accelerator, the average launch time is anywhere from 3 to 4 months. We liked that this solution is available, but would like to see a faster implementation time.
With Hybris, the mobile optimization features are limitless. You can optimize your store to pick the best theme that will load on your customers' mobile device. Hybris also comes with an SDK for both Apple and Android phones, which makes it very easy to design a native app for your company's e-store.
There is another great tool with Hybris called the Multichannel Accelerator. The accelerator lets you:
- Quickly deploy the best storefronts and themes to increase your conversions.
- Offer user-friendly, one-page checkouts, multiple payment gateways, and integration into major social media networks.
- Streamlined installation process with customized source code.
- Google Analytics, Google Commerce Search, Jirafe Customer Intelligence, and more integration options to better understand how your e-store does business.
Hybris also offers some of the best industry training for businesses. We found Hybris certification so that employees within your company can become developers. Hybris will train and educate major stakeholders in your company about some of the best e-commerce practices.
Product Content Management
Hybris also offers a unique product in the e-commerce industry. We found that Hybris has software called Product Content Management. Essentially, this software is great for making videos, managing images, and designing the product descriptions that will appear in your e-store.
- Mobile management
- Slow turnaround time
- Lack of scalability
- Not a lot of information
Hybris seems to have gotten a lot of things right in the development and implementation of e-commerce and PCM software. However, there were a few things that missed the mark in what we expected.
We had some questions about mobile management, as this is something that wasn't easily found within the e-commerce industry. We wanted to be able to manage our inventories. Right now, you can design an app with the SDK kit to use internally, but we couldn't find any "out-of-the-box" solutions for mobile management with Hybris.
Frankly, Hybris is pretty expensive. For a standard large-size business implementation, your business is going to spend around $50,000 per year. There are different options, such as pay-per-use and more, but we found better solutions for enterprise-level companies hosted in the cloud, such as X-Cart.
Slow Turnaround Time
The Commerce Accelerator, from our perspective, is not really an accelerator. Even if you download this "out-of-the-box" solution, you are still looking at three to four months before you can get your e-store rolling. With other e-commerce providers, you can find an instant solution as soon as your product content is loaded.
Lack of Scalability
There are not many scalability options for Hybris. There are pay-per-use payment solutions, but you can't easily increase or decrease the size of your e-store within he Hybris paradigm.
Not a Lot of Information
When we contacted companies in the e-commerce industry that serve enterprise-level businesses, we found that we couldn't get a lot of information about pricing, number of themes, etc. The same thing happened with Hybris.
The Bottom Line
We do recommend Hybris for large- and enterprise-level businesses. It is an expensive solution, but your solution is custom built for your business needs. This is not a solution for your "mom and pop" home store or your basic-level retailer.
We think that, for large businesses, Hybris promises a lot of flexibility in terms of mobile optimization. You can set the development suite for mobile mode as your development team works on your e-store. The SDK kit also makes it very easy to make native apps for your customers on either the iOS platform or Android. Standing neck-to-neck with Oracle, however, we would have to select Hybris as the better alternative.