Etsy was originally launched in 2005 by a small company known as iospace. The name of the platform was carefully picked because the executives wanted a "nonsense word that could be built into a brand from scratch." Etsy garnered attention within its first year due to the added tools and functionality that allowed business owners to see improved traffic and exposure. After seeing tremendous growth and rapid revenue and sales increases, Etsy finally went public in April of 2015. Today, Etsy is valued at $1.8 billion. Etsy is designed to help both sellers and buyers, allowing business owners to connect with their niche markets.

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The Good

  • Business Management Tools
  • Hassle-Free Shipping
  • Seamless Payments
  • Search Features
  • Additional Features

Business Management Tools

While simple, Etsy has created a number of tools and provides resources to maximize exposure and traffic based on targeted searches by prospective buyers. These tools increase flexibility and potential to maximize profits. Resources include the following:

  • Business management from anywhere: Etsy has the "Sell on Etsy" app which allows business owners to manage orders, update items, and respond to customers from mobile devices.
  • Promotional tools: Whether it is through social media or other forms of exposure, Etsy provides sellers with the ability to promote their listing to drive and even increase traffic.

Hassle-Free Shipping

Sellers do not need to worry about the logistics of shipping because shipping labels can be printed directly from Etsy. Sellers who use Etsy also receive discounted pricing on USPS postage. Etsy also previously rolled out a buyer Free Shipping Guarantee for U.S. orders over $35.

Seamless Payments

Etsy takes care of all payment processing so the seller does not have to worry about it.

Search Features

Etsy isn't just for those looking to host an online shopping cart. It has created a platform that is easy for consumers to navigate and purchase products. Consumers can search the entire e-commerce platform and browse through various categories and products to find exactly what they are looking for at a price they are willing to pay. Not only does Etsy come with descriptive categories, consumers can also use advanced search options to narrow results and cut down on browsing time. Each category also comes with sub-categories to provide a more targeted shopping experience.

Additional Features

Etsy also offers order and negative feedback management, which can help a lot in the marketplace if a problem arises. It also leaves the ability to leave a review, for a customer to express their opinion. The general idea of these features seemed to be based on feedback from merchants, to improve the website. 

The Bad

  • Fees
  • Privacy
  • Third Parties

Just like any other e-commerce platform, there are some areas that could be improved.

Fees

There are additional fees that come with selling on Etsy. After a "store" is created by business owners, it will cost them $0.20 per listing. There are no limits to these listings, but the seller will need to cover listing costs. This listing will remain on the market for four months or until the item is sold. After the four months is up, the seller will need to pay for the listing again. Etsy costs include the following:

  • Transaction fees - 5 percen of the listing price (this includes the charge for shipping and gift wrapping)
  • Shipping costs - to be covered by buyer or seller
  • Quarterly listing costs - 20 cents

Privacy

Users have expressed concerns regarding their privacy. In late 2013, Etsy created a feature that allowed users' buying and selling histories to be searched which traced transactions. This meant that Etsy users were now connected to others who had similar buying or selling histories. However, this feature was automatic and no permission was/is obtained by the user.

Third Parties

Customers who purchase products on Etsy should also be aware that sellers are now able to use third parties and factories. That also means that products can be drop shipped directly from manufacturers and no longer go through the seller. This can be deceiving since Etsy is known for being a platform for selling handmade products.

The Bottom Line

Etsy was originally designed to help people sell their homemade products, functioning as a side business. However, it has grown to the point where some business owners strictly conduct all of their business online through the Etsy platform. Benefits of using Etsy as an e-commerce platform include the following:

  • No monthly payments
  • Secure and seamless transactions
  • Automatic deposits
  • Seller protection

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User Reviews

Star Rating

4.4
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46 Reviews

Review Breakdown

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Matthew Hall

January 24th, 2020 Moselle, MS DETAILS arrow_drop_down
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This is a wonderful platform to build a business on. Starting out I had a few customers every now and then. I did so well on Etsy I was able to set up 5 locations across the East Coast.

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Asia Bui

January 20th, 2020 Gulfport, MS DETAILS arrow_drop_down
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It is so easy to add an item to your seller list with the Etsy app. Each category or question that needs to be answered is very easy to access and complete, unlike other company seller apps that make it difficult to view what needs to be completed and that you have completed that category. Etsy is the absolute BEST!

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Laurie Massie

January 17th, 2020 Mendenhall, MS DETAILS arrow_drop_down
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I have bought and sold on Etsy. The computer interface is very user friendly and makes it easy to “Set up shop”. As a shopper, the search engine feature is AMAZING! I love that I can type in anything into the search & find whatever I’m looking for! Highly recommend, especially for selling your treasures!

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Wendy Liu

January 16th, 2020 Bethesda, MD DETAILS arrow_drop_down
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A great place to sell my artwork, the website is easy to navigate and it has a bunch of options for displaying your work. Super easy to communicate with potential buyers.

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Yanesezah Fenelon

January 10th, 2020 Delray Beach, FL DETAILS arrow_drop_down
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I used Etsy to order customized clothing. The website was easy to use and very accessible. There is a great system in place to help customers contact the providers and vendors.

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Deanna Bernard

January 10th, 2020 Miami, FL DETAILS arrow_drop_down
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Etsy is a great site to sell items on. I sold multiple items on Etsy that sold out as soon as it hit the site. The site’s operation is great and highly recommended .

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Jacob

December 31st, 2019 American Fork, UT DETAILS arrow_drop_down
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Etsy makes it really easy to make money on your side hustle or hobby. With great user interface and quick customer service, it is easy to sell your own products, and find products for gifts and home decor.

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Kathryn

December 12th, 2019 American Fork, UT

Etsy is a wonderful way to start a small craft business. I have loved having my Etsy, and am really enjoying the partnership with square that links straight to my shop. So I can take orders anywhere I go and it updates my inventory on Etsy!

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Brittney Miskin

December 9th, 2019 Riverton, UT DETAILS arrow_drop_down
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Etsy is great at selling your product online. Their software is very user friendly.

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Brittany Wilkinson

December 4th, 2019 Herriman, UT DETAILS arrow_drop_down
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I love that Etsy helps small business have exposure to a wide audience. I find unique gifts and options on Etsy. I have had good experiences with the companies I have purchased from. I have found 1 of a kind prints, invitations, jewelry, handmade items,etc. Each vendor I have worked with has has had good customer service and timely shipping. I have been very pleased with the products offered on Etsy.

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Connor

December 2nd, 2019 Farmington, UT DETAILS arrow_drop_down
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I had some of the best artists paint pictures of my dog for my mom's birthday. The UX was amazing and easy to navigate. Loved my experience on here.

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Todd Homitz

November 27th, 2019 Evans City, PA DETAILS arrow_drop_down
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Great and easy way to sell your products to a huge customer base. I've had nothing but positive business from Etsy.

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Daphne Brown

November 25th, 2019 Riverton, UT DETAILS arrow_drop_down
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I like the service but it is hard to run a store these days. Many of the items are not hand made which makes it harder to sell for what we are trying to do.

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Kimmi

November 20th, 2019 Riverton, UT DETAILS arrow_drop_down
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I have found some really great things on this site. I find it hard to search for items I'm looking for. I'm not sure if that is the sellers listing issue or the search feature. It is a great place for someone to start out selling their items.

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Kaydence Bonino

November 15th, 2019 Riverton, UT DETAILS arrow_drop_down
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I love how Etsy provides a place for creative people to sell products. I've been able to find some really cute things on Etsy. Super fun store and a perfect place for a small business owner!

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Amanda Rosen

November 15th, 2019 Warrendale, PA DETAILS arrow_drop_down
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I sell and shop on Etsy often. It's a great way to support individual artists and businesses and getting a unique item in return.

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Tony

November 13th, 2019 Riverton, UT DETAILS arrow_drop_down
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Used Etsy to take payments at a local show. Comparable to Square...easy to use and portal makes it easy to track sales and compile daily stats.

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Kathryn Robinson

November 11th, 2019 Riverton, UT DETAILS arrow_drop_down
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I love the product selection on Etsy. I have used it occasionally as a buyer, but often can find better prices from other sellers.

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Brenda Mertes

November 11th, 2019 Houston, TX DETAILS arrow_drop_down
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I'm sort of glad that Etsy exists for all of those stay-at-home moms that want to make some extra cash. I do wish, however, that Etsy would filter the people who create all of the same thing. For instance, there should not be 100+ ladies who all make the exact same looking monogrammed travel mugs. That's a bit annoying, in my opinion.

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Rilynne Edwards

November 5th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Etsy is a great place to find custom items. I've always had a great experience shopping on Etsy. I once had a package say it was delivered when it hadn't arrived. The seller worked with me to find my package and get it to me. Overall, it's a very positive experience.

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Bethany Simko

October 21st, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Etsy has a very usable and beginner friendly software interface. They do an excellent job at helping shoppers and business owners use the site

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Desi

October 18th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Etsy is the cutest app! There's a bunch of aesthetic things that you can buy! I love the hand-made crafts! It's also a really easy way to make money!

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sydney clark

October 14th, 2019 Gilbert, AZ DETAILS arrow_drop_down
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I am so thankful for this company! I have been able to sell my crafts to so many people around the world!

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Rob Lundquist

October 11th, 2019 Alpine, UT DETAILS arrow_drop_down
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We have a family owned company and sell our products online with different services including Etsy. Etsy is easy to use and we have good success.

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Jon Scoresby

October 10th, 2019 Saratoga Springs, UT DETAILS arrow_drop_down
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Sometimes the filters seem to not work very intuitively. But the functions of buying items online, communicating with sellers online, and leaving feedback have all improved over time. It's a great option for finding unique gifts as an eCommerce option.

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Zac Marx

October 8th, 2019 Brighton, CO DETAILS arrow_drop_down
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Etsy is great for selling homemade products. The user interface is simple, clean, and easy to understand how to post items for sale. I have been able to connect easily with interested buyers.

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Marianne Parsons

June 11th, 2019 Provo, UT DETAILS arrow_drop_down
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A lovely website business that has a wide variety of wares - most of which are nice. The only downside is that some sellers spam the search engine (ie: looking for one product gives several pages worth of one seller’s products which only loosely fit the definition (not necessarily a bad thing)). The ease of communication with the sellers is quite nice.

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Marissa

June 7th, 2019 Redwood Falls, MN DETAILS arrow_drop_down
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I LOVE Etsy! I've sold on Etsy and I've bought on Etsy. It is a great platform and provides a great service/product to consumers and creators. I've never had any issue receiving orders or posting my own product.

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Liana

May 28th, 2019 Colorado Springs, CO DETAILS arrow_drop_down
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If you just make one-off crafts, this is a good place to list them. However, if you are trying to build a storefront or brand, you should look elsewhere, as there isn't much in the way of creating a personalized webpage.

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Reese

May 17th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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I have used Etsy to sell and buy vintage, custom items. It also has access to other shops and was easy to fine that One-of-a-kind item for everyday moments.

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Craig

May 15th, 2019 Orem, UT DETAILS arrow_drop_down
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My wife uses Etsy both to sell her personal like of jewelry and also to shop for other items. She can't speak any more highly of Etsy. They have really lead the way in the space and if you are interested in selling personal crafts, this is the place for you!

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Dean

May 14th, 2019 Ogden, UT DETAILS arrow_drop_down
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I can't say enough good things about Etsy. I have been able to turn one of my favorite hobbies into something that brings a small additional income to my family. This wouldn't have been possible without Etsy. When I'm not selling my own products I find myself supporting other people doing the same thing as me.

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Jennifer

May 13th, 2019 Ogden, UT DETAILS arrow_drop_down
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If you haven't used Etsy, YOU NEED TO! Etsy have given me the ability to get my products out to the public when I don't know how I would have been able to otherwise. Buying and selling on Etsy is simple. Customer service is next to none. If you hand make products Etsy is the place for you!

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Ashley

May 10th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Etsy has made a name for itself and I have used it to sell my handmade one of a kind necklaces and have had great success. Etsy is a global marketplace and they are there to help you sell your products. You won't go wrong! Try it out today.

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Abby Driggs

March 29th, 2019 Provo, UT DETAILS arrow_drop_down
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Love the unique design templates they offer for creating websites. I created a blog with a template I bought from Etsy and it was easy to manage and looked like I had professionally gotten it done. I’ve had a lot of comments of how good my blog looks and I owe it to the designer of my Etsy template.

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Jada Scott

February 13th, 2019 Provo, UT DETAILS arrow_drop_down
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I use Etsy to sell my hair accessories and it's a great way to reach an audience who is looking for unique, handcrafted items. It takes work to develop a following but it's definitely worth it.

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Lindsey A Brown

February 11th, 2019 Lehi, UT DETAILS arrow_drop_down
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Etsy's backend software is very easy to use. Makes managing inventory quite simple. I also love the easiness to be able to add and remove products and fulfill orders. Runs fairly smooth and without any major hiccups.

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Hadley heaps

February 4th, 2019 Lehi, UT DETAILS arrow_drop_down
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my mom used to use Etsy for a company she was creating. I used it on my moms account too. I helped her model a few of her products. I love that you can see lots of peoples ideas and creations on there.

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Annie Orr

January 16th, 2019 Provo, UT DETAILS arrow_drop_down
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I love using Etsy to sell my products. It is so easy to manage my products and inventory!

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Cori Jacobsen Ollerton

December 11th, 2018 Alpine, UT DETAILS arrow_drop_down
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Love this site and all the options available. It is easy to use and provides lots of options in sales. I was sent my purchase quickly and the quality was fantastic. I ended up ordering more for another gift. The eCommerce division was also great to work with. Software is easy to use.

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Erin

December 10th, 2018 American Fork, UT

a really easy and helpful way to get a site set up for your business. simple to use and gets you to connect with your customers better

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Kristen Schow

October 31st, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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I have a shop on Etsy! And it is so much fun. I love the company let the service love making money!

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Lindsey

December 6th, 2017 American Fork, UT DETAILS arrow_drop_down
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I have bought on Etsy, and I also own a small shop on the website. It is extremely user-friendly. If you are a small shop owner, you receive lots of articles and resources that Etsy provides to help you succeed in your business.

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sab

August 9th, 2017

shut your shop without notification, opposition copied my whole shop yet they allow these theives to sell while my shop was shut down even after proof and snap shots of everything. My business was started three years before the opposition decided to download my whole page yet I was told my items dont comply with handmade even though all my items are handmade from start to finish. And the people that copied my page continue to sell funny how their items which are my items are compliant. They wont listen , dont listen and dont care

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Sandra Dubas

June 13th, 2017 Salt Lake City, UT

I use Etsy for a few different things. I have my own business on Etsy and I also buy items from Etsy as well. Their website and their app is really simple and really easy to use. Posting items on Etsy is a simple process.

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Maile Curtis

June 6th, 2017 Salt Lake City, UT

Etsy is great! I bought many things and sold many things in this website. The mobile app is functional and user-friendly!

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