Etsy was originally launched in 2005 by a small company known as iospace. The name of the platform was carefully picked because the executives wanted a "nonsense word that could be built into a brand from scratch." Etsy garnered attention within its first year due to the added tools and functionality that allowed business owners to see improved traffic and exposure. After seeing tremendous growth and rapid revenue and sales increases, Etsy finally went public in April of 2015. Today, Etsy is valued at $1.8 billion. Etsy is designed to help both sellers and buyers, allowing business owners to connect with their niche markets.
While simple, Etsy has created a number of tools and provides resources to maximize exposure and traffic based on targeted searches by prospective buyers. These tools increase flexibility and potential to maximize profits. Resources include the following:
Sellers do not need to worry about the logistics of shipping because shipping labels can be printed directly from Etsy. Sellers who use Etsy also receive discounted pricing on USPS postage. Etsy also previously rolled out a buyer Free Shipping Guarantee for U.S. orders over $35.
Etsy takes care of all payment processing so the seller does not have to worry about it.
Etsy isn't just for those looking to host an online shopping cart. It has created a platform that is easy for consumers to navigate and purchase products. Consumers can search the entire e-commerce platform and browse through various categories and products to find exactly what they are looking for at a price they are willing to pay. Not only does Etsy come with descriptive categories, consumers can also use advanced search options to narrow results and cut down on browsing time. Each category also comes with sub-categories to provide a more targeted shopping experience.
Etsy also offers order and negative feedback management, which can help a lot in the marketplace if a problem arises. It also leaves the ability to leave a review, for a customer to express their opinion. The general idea of these features seemed to be based on feedback from merchants, to improve the website.
Just like any other e-commerce platform, there are some areas that could be improved.
There are additional fees that come with selling on Etsy. After a "store" is created by business owners, it will cost them $0.20 per listing. There are no limits to these listings, but the seller will need to cover listing costs. This listing will remain on the market for four months or until the item is sold. After the four months is up, the seller will need to pay for the listing again. Etsy costs include the following:
Users have expressed concerns regarding their privacy. In late 2013, Etsy created a feature that allowed users' buying and selling histories to be searched which traced transactions. This meant that Etsy users were now connected to others who had similar buying or selling histories. However, this feature was automatic and no permission was/is obtained by the user.
Customers who purchase products on Etsy should also be aware that sellers are now able to use third parties and factories. That also means that products can be drop shipped directly from manufacturers and no longer go through the seller. This can be deceiving since Etsy is known for being a platform for selling handmade products.
Etsy is great! I was able to order skirts for my little league cheer team, they were so cute and i got them at a good price!
I have gotten multiple gifts and stickers on Etsy. I think Etsy is a very nice and trustworthy website but their shipping takes forever!
Etsy is great place to sell my hand made rings. It’s an easy to navigate website and I’ve expanded my craft to a large community of buyers.
I can always find the cutest and most creative things on Etsy. Whether it is something to decorate my place or an outfit for a festival, Etay is my go to
Etsy offers some pretty great, unique, and personalized products. The only thing I have to comment on is that they don't ship out your order right away so make sure to order in advance.
So easy to shop from Etsy and they always have the cutest homemade items on sale!
I love Etsy because it allows a lot of people to promote their creativity! There are limitless amounts of options! I like the system that they have for us consumers to buy or return. I have been buying things there for years! Very diffuser, reliable, and unique!
Natalia Correa MDTribe
Etsy is very easy to use. They offer lots of options and it is one of my favorites from the software industry. Their customer service team is phenomenal as well and extremely patient. Highly recommend!
Etsy is a very awesome site to buy unique items crafted by unique people. I have known people who sell on Etsy and they say it is a great way to increase their business. I have always been impressed with everything I have bought off Etsy and it ships in a reasonable time-frame. The user interface on their website is easy to use and has made improvements in the past few years.
I love how many different things you purchase from this website. I can always find what I’m looking for and I know that they are going to be unique and original!
A wonderful place to find handmade items you will not be able to find at the mall. I've ordered bracelets, necklaces, and clothing--all have such a unique touch that can not be recreated!
Etsy is a wonderful online platform to sell ideas and craft merchandise. It has allowed me to explore new activities with crafts as there are hundreds of ideas to try. They also have tons of items to buy from trusted sellers. I like that marketplace very much as it's inventive, unique, and pretty reasonable price wise.
So many stores. You can find anything you are looking for. I ordered some knit hats for a friend s cats as a fun gift and she loved them
Awesome! I haven’t had any issues using it. Easy to use and plenty of options.
Etsy makes it easy to sale and buy handmade goods. The ease and convenient of the site makes it great.
This company allows me to venture into different locations for growth with my product and services. It allows me to have full targeting abilities to reach my consumers more concisely. I wish that I started with Etsy.
I love Etsy! The software is very easy to use and i’ve always had great experiences with the costumer service!
Solid experience with Etsy. Grew my business through volume contacts. They are a solid platform to create new selling opportunities. The technology is smart, the support system never waivers. If you value sales improvement, get the word out on Etsy.
I have both bought and sold items on Etsy. It is very easy to use as both a buyer or seller. They have a great selection of many interesting and high quality items. I have only had one issue as a buyer and it was easy to reconcile through the website. Support small businesses!
I have purchased a few items off Etsy. The customer service is great and offer fast replies. Also, the online platform I easy to use and offers a variety of tools to find the right product.
I love this website .I can literally look up any product and have it custom made. I can easily sell my product on this website.
This is a wonderful platform to build a business on. Starting out I had a few customers every now and then. I did so well on Etsy I was able to set up 5 locations across the East Coast.
It is so easy to add an item to your seller list with the Etsy app. Each category or question that needs to be answered is very easy to access and complete, unlike other company seller apps that make it difficult to view what needs to be completed and that you have completed that category. Etsy is the absolute BEST!
I have bought and sold on Etsy. The computer interface is very user friendly and makes it easy to “Set up shop”. As a shopper, the search engine feature is AMAZING! I love that I can type in anything into the search & find whatever I’m looking for! Highly recommend, especially for selling your treasures!
A great place to sell my artwork, the website is easy to navigate and it has a bunch of options for displaying your work. Super easy to communicate with potential buyers.
I used Etsy to order customized clothing. The website was easy to use and very accessible. There is a great system in place to help customers contact the providers and vendors.
Etsy is a great site to sell items on. I sold multiple items on Etsy that sold out as soon as it hit the site. The site’s operation is great and highly recommended .
Etsy makes it really easy to make money on your side hustle or hobby. With great user interface and quick customer service, it is easy to sell your own products, and find products for gifts and home decor.
Etsy is a wonderful way to start a small craft business. I have loved having my Etsy, and am really enjoying the partnership with square that links straight to my shop. So I can take orders anywhere I go and it updates my inventory on Etsy!
Etsy is great at selling your product online. Their software is very user friendly.
I love that Etsy helps small business have exposure to a wide audience. I find unique gifts and options on Etsy. I have had good experiences with the companies I have purchased from. I have found 1 of a kind prints, invitations, jewelry, handmade items,etc. Each vendor I have worked with has has had good customer service and timely shipping. I have been very pleased with the products offered on Etsy.
I had some of the best artists paint pictures of my dog for my mom's birthday. The UX was amazing and easy to navigate. Loved my experience on here.
Great and easy way to sell your products to a huge customer base. I've had nothing but positive business from Etsy.
I like the service but it is hard to run a store these days. Many of the items are not hand made which makes it harder to sell for what we are trying to do.
I have found some really great things on this site. I find it hard to search for items I'm looking for. I'm not sure if that is the sellers listing issue or the search feature. It is a great place for someone to start out selling their items.
I love how Etsy provides a place for creative people to sell products. I've been able to find some really cute things on Etsy. Super fun store and a perfect place for a small business owner!
I sell and shop on Etsy often. It's a great way to support individual artists and businesses and getting a unique item in return.
Used Etsy to take payments at a local show. Comparable to Square...easy to use and portal makes it easy to track sales and compile daily stats.
I love the product selection on Etsy. I have used it occasionally as a buyer, but often can find better prices from other sellers.
I'm sort of glad that Etsy exists for all of those stay-at-home moms that want to make some extra cash. I do wish, however, that Etsy would filter the people who create all of the same thing. For instance, there should not be 100+ ladies who all make the exact same looking monogrammed travel mugs. That's a bit annoying, in my opinion.
Etsy is a great place to find custom items. I've always had a great experience shopping on Etsy. I once had a package say it was delivered when it hadn't arrived. The seller worked with me to find my package and get it to me. Overall, it's a very positive experience.
Etsy has a very usable and beginner friendly software interface. They do an excellent job at helping shoppers and business owners use the site
Etsy is the cutest app! There's a bunch of aesthetic things that you can buy! I love the hand-made crafts! It's also a really easy way to make money!
I am so thankful for this company! I have been able to sell my crafts to so many people around the world!
We have a family owned company and sell our products online with different services including Etsy. Etsy is easy to use and we have good success.
Sometimes the filters seem to not work very intuitively. But the functions of buying items online, communicating with sellers online, and leaving feedback have all improved over time. It's a great option for finding unique gifts as an eCommerce option.
Etsy is great for selling homemade products. The user interface is simple, clean, and easy to understand how to post items for sale. I have been able to connect easily with interested buyers.
A lovely website business that has a wide variety of wares - most of which are nice. The only downside is that some sellers spam the search engine (ie: looking for one product gives several pages worth of one seller’s products which only loosely fit the definition (not necessarily a bad thing)). The ease of communication with the sellers is quite nice.
I LOVE Etsy! I've sold on Etsy and I've bought on Etsy. It is a great platform and provides a great service/product to consumers and creators. I've never had any issue receiving orders or posting my own product.
If you just make one-off crafts, this is a good place to list them. However, if you are trying to build a storefront or brand, you should look elsewhere, as there isn't much in the way of creating a personalized webpage.