Etsy was originally launched in 2005 by a small company known as iospace. The name of the platform was carefully picked because the executives wanted a "nonsense word that could be built into a brand from scratch." Etsy garnered attention within its first year due to the added tools and functionality that allowed business owners to see improved traffic and exposure. After seeing tremendous growth and rapid revenue and sales increases, Etsy finally went public in April of 2015. Today, Etsy is valued at $1.8 billion. Etsy is designed to help both sellers and buyers, allowing business owners to connect with their niche markets.

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The Good

  • Business Management Tools
  • Hassle-Free Shipping
  • Seamless Payments
  • Search Features
  • Additional Features

Business Management Tools

While simple, Etsy has created a number of tools and provides resources to maximize exposure and traffic based on targeted searches by prospective buyers. These tools increase flexibility and potential to maximize profits. Resources include the following:

  • Business management from anywhere: Etsy has the "Sell on Etsy" app which allows business owners to manage orders, update items, and respond to customers from mobile devices.
  • Promotional tools: Whether it is through social media or other forms of exposure, Etsy provides sellers with the ability to promote their listing to drive and even increase traffic.

Hassle-Free Shipping

Sellers do not need to worry about the logistics of shipping because shipping labels can be printed directly from Etsy. Sellers who use Etsy also receive discounted pricing on USPS postage. Etsy also previously rolled out a buyer Free Shipping Guarantee for U.S. orders over $35.

Seamless Payments

Etsy takes care of all payment processing so the seller does not have to worry about it.

Search Features

Etsy isn't just for those looking to host an online shopping cart. It has created a platform that is easy for consumers to navigate and purchase products. Consumers can search the entire e-commerce platform and browse through various categories and products to find exactly what they are looking for at a price they are willing to pay. Not only does Etsy come with descriptive categories, consumers can also use advanced search options to narrow results and cut down on browsing time. Each category also comes with sub-categories to provide a more targeted shopping experience.

Additional Features

Etsy also offers order and negative feedback management, which can help a lot in the marketplace if a problem arises. It also leaves the ability to leave a review, for a customer to express their opinion. The general idea of these features seemed to be based on feedback from merchants, to improve the website. 

The Bad

  • Fees
  • Privacy
  • Third Parties

Just like any other e-commerce platform, there are some areas that could be improved.

Fees

There are additional fees that come with selling on Etsy. After a "store" is created by business owners, it will cost them $0.20 per listing. There are no limits to these listings, but the seller will need to cover listing costs. This listing will remain on the market for four months or until the item is sold. After the four months is up, the seller will need to pay for the listing again. Etsy costs include the following:

  • Transaction fees - 5 percen of the listing price (this includes the charge for shipping and gift wrapping)
  • Shipping costs - to be covered by buyer or seller
  • Quarterly listing costs - 20 cents

Privacy

Users have expressed concerns regarding their privacy. In late 2013, Etsy created a feature that allowed users' buying and selling histories to be searched which traced transactions. This meant that Etsy users were now connected to others who had similar buying or selling histories. However, this feature was automatic and no permission was/is obtained by the user.

Third Parties

Customers who purchase products on Etsy should also be aware that sellers are now able to use third parties and factories. That also means that products can be drop shipped directly from manufacturers and no longer go through the seller. This can be deceiving since Etsy is known for being a platform for selling handmade products.

The Bottom Line

Etsy was originally designed to help people sell their homemade products, functioning as a side business. However, it has grown to the point where some business owners strictly conduct all of their business online through the Etsy platform. Benefits of using Etsy as an e-commerce platform include the following:

  • No monthly payments
  • Secure and seamless transactions
  • Automatic deposits
  • Seller protection

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User Reviews

Star Rating

4.6
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67 Reviews

Review Breakdown

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Alyssa Hansel

March 10th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Etsy is great! I was able to order skirts for my little league cheer team, they were so cute and i got them at a good price!

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Jasmin Ortega

March 10th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I have gotten multiple gifts and stickers on Etsy. I think Etsy is a very nice and trustworthy website but their shipping takes forever!

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Jadon Barre

March 9th, 2020 Dallas, TX DETAILS arrow_drop_down
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Etsy is great place to sell my hand made rings. It’s an easy to navigate website and I’ve expanded my craft to a large community of buyers.

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Epham16

March 8th, 2020 Winter Garden, FL DETAILS arrow_drop_down
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I can always find the cutest and most creative things on Etsy. Whether it is something to decorate my place or an outfit for a festival, Etay is my go to

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Msindoni

March 8th, 2020 Pembroke Pines, FL DETAILS arrow_drop_down
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Etsy offers some pretty great, unique, and personalized products. The only thing I have to comment on is that they don't ship out your order right away so make sure to order in advance.

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Taylor Posey

March 8th, 2020 Philadelphia, PA DETAILS arrow_drop_down
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So easy to shop from Etsy and they always have the cutest homemade items on sale!

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Janie Dennis

March 8th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I love Etsy because it allows a lot of people to promote their creativity! There are limitless amounts of options! I like the system that they have for us consumers to buy or return. I have been buying things there for years! Very diffuser, reliable, and unique!

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Natalia Correa MDTribe

March 6th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Etsy is very easy to use. They offer lots of options and it is one of my favorites from the software industry. Their customer service team is phenomenal as well and extremely patient. Highly recommend!

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JDWain

February 27th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Etsy is a very awesome site to buy unique items crafted by unique people. I have known people who sell on Etsy and they say it is a great way to increase their business. I have always been impressed with everything I have bought off Etsy and it ships in a reasonable time-frame. The user interface on their website is easy to use and has made improvements in the past few years.

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Nikki Zimmerman

February 26th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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I love how many different things you purchase from this website. I can always find what I’m looking for and I know that they are going to be unique and original!

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Sarah Yi

February 26th, 2020 Gaithersburg, MD DETAILS arrow_drop_down
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A wonderful place to find handmade items you will not be able to find at the mall. I've ordered bracelets, necklaces, and clothing--all have such a unique touch that can not be recreated!

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Kaitlyn Rios

February 25th, 2020 Ogden, UT DETAILS arrow_drop_down
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Etsy is a wonderful online platform to sell ideas and craft merchandise. It has allowed me to explore new activities with crafts as there are hundreds of ideas to try. They also have tons of items to buy from trusted sellers. I like that marketplace very much as it's inventive, unique, and pretty reasonable price wise.

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Adria

February 25th, 2020 Riverton, UT DETAILS arrow_drop_down
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So many stores. You can find anything you are looking for. I ordered some knit hats for a friend s cats as a fun gift and she loved them

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Lknls

February 21st, 2020 Salt Lake City, UT DETAILS arrow_drop_down
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Awesome! I haven’t had any issues using it. Easy to use and plenty of options.

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amy rex

February 14th, 2020 , DETAILS arrow_drop_down
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Etsy makes it easy to sale and buy handmade goods. The ease and convenient of the site makes it great.

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Jesse Rice

February 7th, 2020 Long Beach, MS DETAILS arrow_drop_down
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This company allows me to venture into different locations for growth with my product and services. It allows me to have full targeting abilities to reach my consumers more concisely. I wish that I started with Etsy.

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terryjamison

February 6th, 2020 Gulfport, MS

I love Etsy! The software is very easy to use and i’ve always had great experiences with the costumer service!

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Eddie Rios

February 5th, 2020 Ogden, UT DETAILS arrow_drop_down
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Solid experience with Etsy. Grew my business through volume contacts. They are a solid platform to create new selling opportunities. The technology is smart, the support system never waivers. If you value sales improvement, get the word out on Etsy.

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Beverly Schacher

February 4th, 2020 Long Beach, MS DETAILS arrow_drop_down
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I have both bought and sold items on Etsy. It is very easy to use as both a buyer or seller. They have a great selection of many interesting and high quality items. I have only had one issue as a buyer and it was easy to reconcile through the website. Support small businesses!

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Amanda

February 3rd, 2020 Montebello, CA DETAILS arrow_drop_down
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I have purchased a few items off Etsy. The customer service is great and offer fast replies. Also, the online platform I easy to use and offers a variety of tools to find the right product.

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Mykahla Nelson

January 30th, 2020 Managua, MN DETAILS arrow_drop_down
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I love this website .I can literally look up any product and have it custom made. I can easily sell my product on this website.

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Matthew Hall

January 24th, 2020 Moselle, MS DETAILS arrow_drop_down
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This is a wonderful platform to build a business on. Starting out I had a few customers every now and then. I did so well on Etsy I was able to set up 5 locations across the East Coast.

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Asia Bui

January 20th, 2020 Gulfport, MS DETAILS arrow_drop_down
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It is so easy to add an item to your seller list with the Etsy app. Each category or question that needs to be answered is very easy to access and complete, unlike other company seller apps that make it difficult to view what needs to be completed and that you have completed that category. Etsy is the absolute BEST!

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Laurie Massie

January 17th, 2020 Mendenhall, MS DETAILS arrow_drop_down
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I have bought and sold on Etsy. The computer interface is very user friendly and makes it easy to “Set up shop”. As a shopper, the search engine feature is AMAZING! I love that I can type in anything into the search & find whatever I’m looking for! Highly recommend, especially for selling your treasures!

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Wendy Liu

January 16th, 2020 Bethesda, MD DETAILS arrow_drop_down
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A great place to sell my artwork, the website is easy to navigate and it has a bunch of options for displaying your work. Super easy to communicate with potential buyers.

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Yanesezah Fenelon

January 10th, 2020 Delray Beach, FL DETAILS arrow_drop_down
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I used Etsy to order customized clothing. The website was easy to use and very accessible. There is a great system in place to help customers contact the providers and vendors.

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Deanna Bernard

January 10th, 2020 Miami, FL DETAILS arrow_drop_down
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Etsy is a great site to sell items on. I sold multiple items on Etsy that sold out as soon as it hit the site. The site’s operation is great and highly recommended .

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Jacob

December 31st, 2019 American Fork, UT DETAILS arrow_drop_down
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Etsy makes it really easy to make money on your side hustle or hobby. With great user interface and quick customer service, it is easy to sell your own products, and find products for gifts and home decor.

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Kathryn

December 12th, 2019 American Fork, UT

Etsy is a wonderful way to start a small craft business. I have loved having my Etsy, and am really enjoying the partnership with square that links straight to my shop. So I can take orders anywhere I go and it updates my inventory on Etsy!

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Brittney Miskin

December 9th, 2019 Riverton, UT DETAILS arrow_drop_down
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Etsy is great at selling your product online. Their software is very user friendly.

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Brittany Wilkinson

December 4th, 2019 Herriman, UT DETAILS arrow_drop_down
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I love that Etsy helps small business have exposure to a wide audience. I find unique gifts and options on Etsy. I have had good experiences with the companies I have purchased from. I have found 1 of a kind prints, invitations, jewelry, handmade items,etc. Each vendor I have worked with has has had good customer service and timely shipping. I have been very pleased with the products offered on Etsy.

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Connor

December 2nd, 2019 Farmington, UT DETAILS arrow_drop_down
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I had some of the best artists paint pictures of my dog for my mom's birthday. The UX was amazing and easy to navigate. Loved my experience on here.

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Todd Homitz

November 27th, 2019 Evans City, PA DETAILS arrow_drop_down
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Great and easy way to sell your products to a huge customer base. I've had nothing but positive business from Etsy.

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Daphne Brown

November 25th, 2019 Riverton, UT DETAILS arrow_drop_down
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I like the service but it is hard to run a store these days. Many of the items are not hand made which makes it harder to sell for what we are trying to do.

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Kimmi

November 20th, 2019 Riverton, UT DETAILS arrow_drop_down
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I have found some really great things on this site. I find it hard to search for items I'm looking for. I'm not sure if that is the sellers listing issue or the search feature. It is a great place for someone to start out selling their items.

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Kaydence Bonino

November 15th, 2019 Riverton, UT DETAILS arrow_drop_down
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I love how Etsy provides a place for creative people to sell products. I've been able to find some really cute things on Etsy. Super fun store and a perfect place for a small business owner!

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Amanda

November 15th, 2019 Warrendale, PA DETAILS arrow_drop_down
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I sell and shop on Etsy often. It's a great way to support individual artists and businesses and getting a unique item in return.

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Tony

November 13th, 2019 Riverton, UT DETAILS arrow_drop_down
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Used Etsy to take payments at a local show. Comparable to Square...easy to use and portal makes it easy to track sales and compile daily stats.

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Kathryn Robinson

November 11th, 2019 Riverton, UT DETAILS arrow_drop_down
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I love the product selection on Etsy. I have used it occasionally as a buyer, but often can find better prices from other sellers.

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Brenda Mertes

November 11th, 2019 Houston, TX DETAILS arrow_drop_down
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I'm sort of glad that Etsy exists for all of those stay-at-home moms that want to make some extra cash. I do wish, however, that Etsy would filter the people who create all of the same thing. For instance, there should not be 100+ ladies who all make the exact same looking monogrammed travel mugs. That's a bit annoying, in my opinion.

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Rilynne Edwards

November 5th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Etsy is a great place to find custom items. I've always had a great experience shopping on Etsy. I once had a package say it was delivered when it hadn't arrived. The seller worked with me to find my package and get it to me. Overall, it's a very positive experience.

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Bethany Simko

October 21st, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Etsy has a very usable and beginner friendly software interface. They do an excellent job at helping shoppers and business owners use the site

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Desi

October 18th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Etsy is the cutest app! There's a bunch of aesthetic things that you can buy! I love the hand-made crafts! It's also a really easy way to make money!

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sydney clark

October 14th, 2019 Gilbert, AZ DETAILS arrow_drop_down
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I am so thankful for this company! I have been able to sell my crafts to so many people around the world!

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Rob Lundquist

October 11th, 2019 Alpine, UT DETAILS arrow_drop_down
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We have a family owned company and sell our products online with different services including Etsy. Etsy is easy to use and we have good success.

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Jon Scoresby

October 10th, 2019 Saratoga Springs, UT DETAILS arrow_drop_down
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Sometimes the filters seem to not work very intuitively. But the functions of buying items online, communicating with sellers online, and leaving feedback have all improved over time. It's a great option for finding unique gifts as an eCommerce option.

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Zac Marx

October 8th, 2019 Brighton, CO DETAILS arrow_drop_down
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Etsy is great for selling homemade products. The user interface is simple, clean, and easy to understand how to post items for sale. I have been able to connect easily with interested buyers.

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Marianne Parsons

June 11th, 2019 Provo, UT DETAILS arrow_drop_down
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A lovely website business that has a wide variety of wares - most of which are nice. The only downside is that some sellers spam the search engine (ie: looking for one product gives several pages worth of one seller’s products which only loosely fit the definition (not necessarily a bad thing)). The ease of communication with the sellers is quite nice.

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Marissa

June 7th, 2019 Redwood Falls, MN DETAILS arrow_drop_down
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I LOVE Etsy! I've sold on Etsy and I've bought on Etsy. It is a great platform and provides a great service/product to consumers and creators. I've never had any issue receiving orders or posting my own product.

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Liana

May 28th, 2019 Colorado Springs, CO DETAILS arrow_drop_down
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If you just make one-off crafts, this is a good place to list them. However, if you are trying to build a storefront or brand, you should look elsewhere, as there isn't much in the way of creating a personalized webpage.