Are you signed up for My Starbucks Rewards? Do you use Spotify? This summer, you'll be able to influence the playlist at your local Starbucks. No, you don't really get to stand on a stage and play songs in real time, but you will be able to access a store's playlist and influence what is played in a particular branch. As you do that, you earn "stars as currency" to spend on lattes and other Starbucks goods. As part of the deal, Starbucks employees get Spotify Premium accounts.
How much Spotifying do you need to do before you get free coffee? That's the question we're all asking but, as of yet, we don't know. We don't even know exactly how the baristas will edit/influence playlists. We only know that they'll be using "tools" from Spotify. It's unclear if customers will have to influence playlists by talking to their baristas or if they'll be able to do it with a Starbucks app.
The Verge has said that the "new music ecosystem," as Starbucks has called it, will be in effect this fall in the US. The UK and Canada will follow suit shortly afterwards. The stores won't carry CDs anymore, which comes as a disappointment to some.
"Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work. By connecting Spotify's world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music," said Starbucks CEO Howard Schultz.