Black Friday, for better or for worse, has become a tradition in the US. In 2012, Americans spent $59 billion on the heavily advertised shopping day. That's about 50 times more than we spent on "Cyber Monday" in the same year. What's the deal? We don't like shopping in the comfort of our homes? Amazon has organized a new holiday in hopes of enticing more shoppers to do just that. The special day of deals will also boost Prime memberships, of course. It's called Prime Day, after all.
Imagine curling up on your couch with your loved ones and a laptop to search for "Lightning Deals" on electronics, toys, video games, movies, clothing, patio, lawn and garden, sports, outdoor items and more. Does that sound better than driving to the mall, fighting crowds, and not being able to find half of the stuff you wanted from Best Buy? If so, you're in luck. The only setback is that you have to be a Prime member to get access to the deals, but you can sign up for a free trial if you haven't already. If you've already used your trial, you'll be paying $99 bucks a year to participate in the event, which marks Amazon's 20th Anniversary. The company say they'll be offering more deals than they did last Black Friday.
In addition to the lightning deals, there will be seven "special sales" in the United States and other major international markets, according to Fast Company. You can also enter the Prime Living Photo Contest for a chance to win $10,000 in Amazon Gift Cards. Just submit a photo of your "happiest moment" to be considered.
Prime Day comes at a time of increasing worry that Walmart and other big box retailers will start to encroach on Amazon's territory by offering local pickup options and improved online experiences. Amazon can thank Alibaba, its Chinese contemporary, for the idea to create its own sales holiday. Last year, Alibaba's Singles Day generated over $9 billion in sales. Prime Day is July 15th.