Amazon has known for years that Alibaba is not going to be a pushover in China. They've mostly forgotten about trying to compete in that country, where ties to the government are a big advantage. They've focused on competing with big box stores in the US for the past several months. That hasn't been easy either, since stores like Target and Walmart are distributed across the country well. As well as having US plans, the innovative e-commerce company is expanding to Europe and Asia.
In India, Amazon plans to take advantage of the burgeoning upstart scene. Flipkart, India's Amazon, and Ola, India's Uber, will look to Amazon for their increasingly complicated technical needs. Capabilities like archiving, disaster recovery, big data, high performance computing and e-commerce will be needed in India's quickly growing economy. AWS was launched in China last year, so it's now part of the two economies expected to be the largest in a matter of years. There are already several tens of thousands of Indians using AWS but the plans are to build infrastructure there, with the aim of increasing computing speed and ultimately pleasing the customers.
London residents are the first non-US Amazon users who will be able to get deliveries in one hour with Amazon Prime Now. The delivery fee there is £6.99, which is comparable to the US fee. Two-hour delivery between 8am and midnight is free to Prime subscribers. However, you have to spend £20 to qualify for the rates. The Prime app lets users track their courier's progress along their delivery routes in real time.
Despite many challenges, like big box stores, Amazon hasn't stopped expanding its technical services nor fast delivery services. Many obstacles are still ahead but, as always, Amazon is prepared to invest everything in the future, which is forcefully leading the company abroad. Analysts have forecast a large market share, about 28%, being held by Amazon Web Services in 2018.