Bookindy Lists Your Local Bookstore’s Prices Alongside Amazon’s Prices
The Brits love their local bookstores. There’s a website for UK residents called Hive, in which bookstores can list their books and allow local residents to search for them and compare prices. Now, Hive powers a Chrome extension called Bookindy. Install it, go to Amazon.com, find a book you want and you’ll see Amazon’s price and a local store’s price, side by side. That’s assuming the book is for sale somewhere in your area. The results show up right in your browser. It’s such an easy comparison, it might even aggravate Amazon, the beast at the top of the food chain.
“For years, I’ve been buying more and more goods from Amazon, they’re convenient and trustworthy. While this convenience culture sates our appetite to buy whatever we want, whenever we want, local businesses are losing out, and in the long run this is to the detriment of the local economy and community,” said Bookindy’s founder to TechCrunch. He says Bookindy serves as a tool to help local stores combat Amazon’s dominance, which it has established by serving as the de facto one-stop shop for low priced books. Now, shopping your local bookstore is just as convenient as Shopping on Amazon. Well, technically it is shopping on Amazon. As the founder puts it, “with Bookindy you simply browse Amazon and get the local option to buy. It’s not competing head on, it’s about providing choice and giving customers a gentle nudge.”
When you order from a local store, you can choose if you want to pick up your goods or have them shipped to you. So there really is no convenience lost unless your bookstore isn’t very good at shipping. Also when choose to buy local, Bookindy gets 5%. That’s not too bad, but there is a downside. Currently, Bookindy only works in the UK, since that’s the only place Hive is available.