BigCommerce is “brick to click”, like Shopify, after acquiring Zing
As reported by Tech Crunch today, BigCommerce has made its first acquisition. Just as Shopify’s new point of sale application attempts to bridge the “brick to click” gap, BigCommerce’s acquisition of Zing puts them in a position to do it. BigCommerce does acknowledge competition as a factor in their decision to acquire. To the press, they explain that Zing will give users better tools and APIs to manage inventory and sales across multiple channels, such as a brick-and-mortar stores and online stores. More than 30 percent of BigCommerce’s 85,000 e-commerce clients also operate at least one brick-and-mortar retail store, which added incentive to provide them with Zing’s usefulness. Omnichannel and Multichannel retailers are more common than every before, of course. Despite the push to move to modern channels and do away with traditional ones (Amazon, FlipKart), BigCommerce and Shopify plan to seize a financial opportunity by modernizing the point of sale technology in brick-and-mortar shops.
Zing Register is a point of sale tablet application similar to Square‘s. It categorizes products and stores customer information. It also includes a shift logging system and an order search system, so you can easily look up transactions and other events. A particularly useful inclusion is the in-store pickup feature, but it’s nothing that Square can’t do. Syncing your inventory in Zing and BigCommerce is easy, as shown here.
Zing BackOffice is your application for inventory management, with which you can set notifications when stock runs low, run sales reports and track order status. You can also create employee accounts, manage multiple branches from one place and connect to applications for e-commerce, email marketing and more. QuickBooks, MailChimp and Constant Contact are example of the available integrations. Zing is partnered with Poynt, Square, and Lightspeed POS.