Each of our reviews, scores, and rankings is derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score—and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real customer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for

12% Price

The .com domain is considered the “main” top-level domain and can be used by all types of entities. The price for this domain is especially important. That’s why it holds one of the highest weights in our criteria. The lower the price, the higher the company’s score will be.

  • The Review Team recently conducted a survey to more than 1,000 random participants to improve our last Ranking Criteria and to distribute the weights of each factor appropriately. The results of the survey helped them eliminate old factors that were proven to not be important to users. It also determined that the Price of .com domains and WHOIS Privacy were things consumers viewed as most important. Viewers will notice that these two factors have the highest weight due to consumer feedback.

6% BBB

A company’s Better Business Bureau rating can be a good indicator of how they treat their customers. While we understand that some individuals may not think it’s a completely accurate measure of a company’s ability to serve customers, we still feel it’s an important metric. Higher BBB ratings yield higher scores in this area.

8% Other TLD Prices

Other TLDs (.net, .co, .org, .info, etc) are important to take into consideration too.

8% # of TLDs Available

Companies that offer a greater variety of TLDs to choose from scored higher in this criteria point. Some companies only offered around 100 different TLDs and some offered over 500. Those companies that have invested into making so many TLDs available scored higher.

10% ICANN Accreditation

The Internet Corporation for Assigned Names and Numbers (ICANN) oversees the maintenance and procedures of several databases related to the namespaces over the web. We believe that it is important for domain registrar companies to be registered to ICANN.

12% WHOIS Privacy

Companies will sometimes add an extra fee to add WHOIS, which helps with security and legitimacy. Those who offer WHOIS for free score better than those who add on an extra fee.

6% # of Cross Sells

Companies that constantly try and up-sell to a consumer can become annoying and frustrating and lose repeating business. We counted how many different up-sells a company would offer when trying to get to the check out page. Those that performed less up-sells scored higher than those that put as many up-sells they could fit on the page.

3% Mobile App Ratings

There are few companies that have created a mobile app that allows you to manage your domains from your smart device. We feel that this is be a disrupting feature in the industry and those companies that have already created an app like this scored higher than those that had no app available.

15% Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:

  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months

These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer.

Note: this is different from the user score that is displayed on each company profile. The “user score” that is publicly displayed is the average of all user scores published for a given profile.

User Review Moderation

In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past.

This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:

  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review

As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

20% Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:

  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company’s ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.

We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.

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