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Wix.com was founded in 2006. It is a cloud-based web development platform that allows users to create HTML5 websites and mobile sites, through the use of their online drag and drop tools. In addition to purchasing domain names, users can add functionalities such as social plug-ins, eCommerce, contact forms, email marketing, and community forums to their websites using a variety of Wix-developed and third-party applications. Wix’s Flash Editor was launched in 2008, bringing in 1 million users the following year and grew to 10 million in 2011. The next year, the HTML5 Editor launched and the App Market launched. To date, Wix has 50 million users and counting. 

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The Good

  • Price
  • Other TLD prices
  • Number of TLDs available
  • Security features
  • Cross selling
  • Mobile app
  • ICANN accreditation

To purchase a .com domain name, Wix charges a range of $12.95/year to $14.95/year. The price depends on whether you select 1 year, 2 years or 3 years to own the domain. Compared to many domain registrar sites who charge $30-$40.00/year, this price is highly competitive and is on par with the cheapest companies on the market. Wix also offer 5 premium website plans-4 of which offer a free domain name under the plan for one year for major Top Level Domains .com, .net. .info, .biz, and .co.uk. If you choose to buy a domain without a website hosting plan, the cost is $12.95-$14.95/year.

Other TLD Prices

Wix's other Top-Level Domain (TLD) names (.net, .co, .org, .info, etc) also cost $14.95/year. This is also competitive with the lowest prices in the domain registrar industry.

Number of TLDs Available

Wix offers 32 Top Level Domains (TLDs) for customers to choose from. Although this number is not as much as some companies who offer between 100 and 500 different TLDs or more, it is still comparable to a competitive range for most customers.

Security Features

Upon checkout when purchasing your domain name, Wix offers a Privacy Policy to protect your identity against spammers and Identity Theft. For privacy feature, Wix charges $9.90/year. This is lower than some competitive sites out there who on average charge $11.00/year. They do not call this policy as a WHOIS Privacy feature, but that it what it appears to be. This is Wix's primary security feature, although they do not share details on what the privacy feature is and what it entails. Most companies do so or have a link or fine print at the bottom of the page to disclose this.

Cross Selling

Wix attempts to upsell its domain name purchasers 2 times during the checkout process. First, once you select your domain name and it is available, a pop up magnet appears, asking if you want to get the name free if you upgrade to one of their yearly plans along with a domain voucher. Very unfavorable is that Wix forces you to upgrade your site to one of their plans in order to connect the domain name to the site. The second upsell is Wix's privacy domain option, which costs $9.00/year. This is a competitive price compared to other companies who typically charge $11.00/year or more. This is extremely low compared to some major domain sellers who make buyers go through several additional screens of sales pitches in order to buy a domain name.

Mobile App

Regarding mobile apps, Wix is superior to any domain registrar on the market. Some domain companies offer one app for Android and Apple, but Wix goes above and beyond with multiple apps for both Android and iOS.

Some of these Wix apps include:

  • Wix Touch-lets you preview your Wix store on your device
  • Wix Shoutout -lets you read, send and share beautiful emails on the go
  • Shopping by Wix-a store browser that gives customers of Wix's e-ommerce sites a mobile shopping experience, allowing them to browse the store's products from anywhere.

All of Wix's apps are free and have a very high Android rating of 4.4/5. Currently, there are no iOS ratings due there not being enough user feedback to formulate an average rating. When compared to other sites, Wix is one of the only ones that offers more than one app. Some competitors offer no apps at all.

ICANN Accreditation


The Bad

  • ICANN fees
  • Bulk price
  • Simple domain transfer policies
  • Customer support

Some domain registrar companies add on ICANN fees at the checkout while other companies didn't mention whether or not they had those fees included with the price. Wix follows the latter. They do not indicate any ICANN fees whatsoever. Since every domain name registrar has to pay an annual fee to ICANN for each domain name registered through them- 18 cents -, Wix appears to have some transparency issues in this area. Two of the biggest domain name sellers disclose this through a small print notice at the bottom of their home pages, but Wix does not. However, there is no increase in the purchase price, so one possibility is that Wix includes this fee in their annual $14.95 domain name price.

Bulk Price

Due the fact that Wix offers a maximum of 32 Top Level Domains, there are no discounts for those seeking a discount on bulk domain name purchases. Typically, bulk discounts are offered by companies serving a least 100 domains or more. Those companies have a competitive advantage over Wix in this area.

Simple Domain Transfer Policies

Wix's domain transfer policies are standard protocol. This means, according to ICANN rules, you have to wait for 60 days after purchasing the domain before you can transfer it. After that, if you follow the procedure outlined on Wix's website, it will take 7 days for the domain to transfer. Wix does not charge any fees for this. Some registrars may hold your domain name hostage, making it difficult to switch registrars if you become dissatisfied or may charge inflated fees or create delays to avoid losing business. Despite it being procedure, customers are affected adversely by this policy which forces them to have to wait a total of over 2 months to transfer a domain they purchased-in some cases for that very purpose. It appears Wix has purposely made purchasing a domain name with them solely for the purpose of using their website hosting. Getting a domain name alone appears unfavorable.

Customer Support

Customer support for Wix has a few deficiencies. One, there is no telephone number for customer support. (Telephone support may be only available for paid annual plan subscribers). Secondly, Wix lets you email them an inquiry through windows mail. They should have an email listed openly on their site rather than having to click on a link. This is also inconvenient since many users do not use windows mail. Wix appears to want to dissuade customers from direct contact by 'encouraging' them to visit the Q&A page. Third, Wix does not offer Live Chat-a very convenient feature where you can communicate with a customer service representative during off-peak hours using instant messaging. Wix.com does, however, offer a comprehensive Help Center page where many common questions and topics are already answered. For example, if you want to know how to transfer your domain name, you can click on the topic and find the answer there. At the top of the page is a question search bar where you can ask any question and find the answer you need in their database. They also allow you to submit a ticket through their site if you have an issue that needs to be resolved. Outside of the thoroughness of WIx's Help Center, when compared to domain providers who offer phone support, a company email address listed openly on the site and Live Chat, Wix falls short in this area.

The Bottom Line

Wix is very affordable at domains ranging from $12.95/year to $14.95/year. They offer 32 different domains with a large variety of features. If you are an avid mobile user, Wix has several highly rated Android and iOS apps that allow you to shop and communicate on their hosted sites. If customer service is a crucial component for you, Wix is not a favorable choice. They do not have telephone support to walk you through the purchasing or setting up process or to help you navigate a problem or crisis. If you are a do-it-yourself type, Wix works well, with comprehensive online resources with common Q&A pages to guide you along the way. They also have earned an A rating for successfully resolving customer complaints.

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