- Other TLD prices
- ICANN fees
- Bulk price
- Cross selling
- ICANN accreditation
Other TLD Prices
Other Top Level Domains (TLDs) (.net, .co, .org, .info, etc) can range from $6.98/year to $34.95/year.
FatCow differs from other domain registrars in that they specialize in offering soon- to- be released Top Level Domains. Also different is that FatCow's TLDs vary in price. Some companies offer the same price for alternate TLDs as the .com TLD. So if a .com is $14.99/year, the other domains are also $14.99/year. This is a disadvantage when purchasing a domain with FatCow.
FatCow's pricing varies for each newly released TLD, and pricing will be available as each new domain is launched. They offer a 7- day Early Access Program (or EAP) for domains operated by the Donuts registry (registry for new, non-traditional domain names). Instead of a typical Priority Registration, EAP gives you the opportunity to immediately purchase and access your domain.
The downside to this is that there are exorbitant setup fees-unless you're getting a domain with general availability. (General Availability means new domains extensions are released to the general public and are available on a first come, first served basis). These setup fees vary on each of the 7 days, changing prices at 4pm each day. Day 1 is $12,200, Day 2 is $2900, Day3 is $1125, Day 4 is $600, and Day 5-Day 7 is $120.
As a domain name registrar, FatCow has to pay an annual fee of 18 cents to ICANN for each domain name registered through them. Most domain name providers include this fee in their advertised cost, which changes the advertised price and puts off some customers. FatCow does not indicate whether an ICANN fee is added to the customer's checkout price. They also do not tell you this through a small print notice at the bottom of their home pages the way some companies do. The fee appears to be automatically included in the price without you knowing.
For anyone interested in purchasing several domains at once, FatCow does not advertise bulk discount pricing. Some domain registrar companies offer a bulk discount for purchasing a large number of domain names at once. For example, if you purchase 100 domains, you get 10% off. FatCow does not appear to offer this and falls short in this area.
When checking out with FatCow, you will encounter 9 total upsells before getting to the final confirmation page. These are a lot compared to other registrars with only 2 upsells. The first FatCow upsell is a small box placed underneath the domain name in the shopping cart page asking you to check if you want the additional domain privacy feature. The remaining 8 upsells occur after signing up for an account (mandatory to make a purchase). These upsells include: Wordpress Essential, SSL Certificate, Site Protection and Performance Accelerator, Google Apps for Work, Protect Your Site (automated daily backup) and Make Your Website Look Great on Mobile Phones feature. These features are for web hosting customers, but are presented to you even if you're only purchasing a domain name.
Compared to other companies, FatCow does not come across in an aggressive (and even annoying) manner. Some registrars have pop-ups and landing pages that customers have to go through in order to buy a domain name. FatCow only presents their upsells on the page with a box to check if you want to add this feature to your shopping cart.