- Number of TLDs available
- ICANN fees
- Bulk price
- Cross selling
- Simple domain transfer policies
- Customer support
Number of TLDs Available
If you're interested in purchasing a large volume of Top Level Domains, Dyn's checkout process does allow for bulk purchasing, but they appear to only let you add domains one at a time. This is much less compared to companies offering up to 50, 100 or even over 500 domains.
When it comes to additional fees like the mandatory ICANN fee that all domain registrars have to pay annually (18 cents), Dyn is not transparent. Some companies add the 18 cent fee to the domain price at checkout, others have fine print on the bottom of their web pages stating the fee and its details while others factor the ICANN fee into the advertised domain price beforehand. It is unclear which avenue Dyn has chosen to take or if they absorbed the annual cost themselves. Either way, customers should be made aware of any fees and how they're used.
For those interested in purchasing large amounts of domains (100 or more), Dyn does not advertise any bulk pricing. Since purchasing in mass bulk does not appear to be an option during the checkout process, large volume discounts are not available. Dyn offers domains, but they don't specialize in domains the way some companies do. Their wheelhouse is cloud-based services.
When purchasing a domain name, customers encounter 2 upsells: one is for DNS (Domain name server) option and the other is for domain privacy protection. Customers may be confused by the DNS option, since most domain companies have DNS already and customers only pay for the domain registration. With Dyn, the DNS option is $60.00/year or you can opt to use another DNS if applicable. Most customers who are non-technical may not know what a DNS is and why they have to purchase one with their domain name. This may be related to Dyn being a cloud-service provider for large businesses with internal digital networks, but the cost for a .com name ends up being $85.00/year instead of $15.00/year (if upgrading to privacy protection as well). This is a big disadvantage for everyday customers.
Simple Domain Transfer Policies
Dyn does not offer a lot of information regarding how to transfer a domain away from them to another registrar. The question was finally located on their knowledgebase page, but nothing helpful was provided. All that Dyn offers is to visit Dyn's domain registration Contol panel to unlock the domain and to obtain the auth code. This comes up short to other domain name companies who offer easy to find transfer instructions with steps and screenshots.
Dyn offers customers phone and email support, live chat and a knowledgebase page. Phone support for sales inquiries are in 4 countries: United States, EMEA (Europe, the Middle East and Africa), Sydney and Singapore.
Dyn's customer support is structured into what they call "service levels". These levels are tiered depending on what membership fees you pay as a Dyn customer.
Their service levels include:
- Basic: The "Basic" support level applies to Dyn's Remote Access, Standard DNS and Domain Registration products. Their Phone and Email support is Monday to Friday 8 AM to 8 PM Eastern time
- Express: Phone and Email Support is Monday to Friday 8 AM to 8 PM EST; Response Time to email inquiries is 4 Business Hours
- Standard: Phone and Email Support is 24/5 Sunday 8 PM EST to Friday 8 PM EST; offers Weekend Support by Phone Only at $200/hr (1 hr minimum); Response Time is 4 hours
- Gold: 24/7 Phone and email Support; Weekend Support by Phone Only; customers also get Gold Escalated Support Queuing and a Response Time of 1 Business Hour
- Platinum: 24/7 Phone and email support; 24/7 Phone & Email Weekend Support; Platinum Escalated Support Queuing and 30 Minute Response Time
Compared to the majority of domain name companies out there, Dyn's customer support is more expensive, since most companies do not charge for customer support. Dyn structures it this way to accommodate the "need" level of their cloud customers, which many times are large corporations with complex systems. This tiered service allows them to operate according to priority. Customers with domains only get the Basic service automatically, which doesn't cost anything. Basic hours fall short of many companies who are available by phone or email 24/7 instead of Monday to Friday. Customers there don't have to pay extra for weekend support. Unless you're a huge multinational corporation, Dyn's customer service doesn't seem like much of a deal.
Dyn also has a Knowledgebase page, where they list commonly asked questions and answers to those questions. They also offer a Live Chat feature that many domain companies offer on their websites for customers to instant message with a representative in real time.