NomNomNow knows that dog owners want the best for their furry companion. That’s why the company only delivers human-grade dog food meals made from the freshest restaurant-quality ingredients that are never frozen. It operates kitchen facilities in the San Francisco Bay Area and Nashville, Tennessee.
Veterinary nutritionist, Dr. Justin Shmalberg, formulated NomNomNow's dog food recipes. After trying conventional medicine to help his dog Liberty with her intractable seizures, and having no luck, Dr. Shmalberg sought another solution. In his search, he came across integrative veterinary medicine — conventional medicine and complementary and alternative therapies — which included supplements and a natural diet for Liberty.
NomNomNow’s mission is to help pet owners find the best integrative health solutions for their pets. The company’s core philosophy is that the best medicine for pets is preventative medicine — and that starts with feeding your pet healthy food.
Keep reading for pros and cons of buying from this fresh dog food delivery service, plus hundreds of NomNomNow reviews from real pet parents.
NomNomNow’s fresh meals are delivered just a few days after being prepared and are delivered straight to your home — eliminating the drive to the pet store. To help the perishable meal packages last longer, dog owners can place the extra meals in their fridge or freezer.
Your homemade dog food subscription can be delivered either weekly or every two weeks:
Weekly Recurring Order Delivery:
2 Weeks: Most Popular
Many owners are eager to improve their dog’s diet but are unsure where to begin — and definitely don't have time to make home-cooked meals.
NomNomNow aims to help pet owners by delivering fresh cooked, personalized, pre-portioned meals for their pet. This isn't just a dry kibble delivery service or even canned food delivery. NomNomNow only makes premium dog food. Its balanced and complete meals are made from fresh ingredients and contain the essential nutrients your dog's body needs.
Customers will need to set up a profile for each pet (with information like age, weight, activity level, and health issues). Then, NomNomNow can create a perfectly portioned meal plan, based on Dr. Shmalberg’s recommendations for balanced nutrition. Meals are specially formulated based on your dog's profile, so no matter your dog's breed — whether you have a little puppy, large breed puppy, or even a senior dog — your meals will have the right combination of fresh fruits, protein, vegetables, vitamins, and nutrients that are best for your dog's health.
There are four different flavors of food for dogs. Each of these fresh meals includes different protein sources, as well as various fruits and vegetables:
Each of the recipes also includes the NomNomNutrient Mix and fish oil for healthy fatty acids. They also exceed the AAFCO dog food standards and are made from whole food ingredients for a well-balanced diet.
*Grain-free dog food meals for pets with food allergies
One thing that helps NomNomNow stand out from other homemade dog food delivery companies is its specially formulated nutrient mix. This mix of naturally derived vitamins and minerals is blended into each meal to create a more balanced diet for your furry friend. The NomNomNutrient Mix for dogs includes the following:
In addition to feeding your dog fresh, healthy meals, NomNom also sells treats for your pup:
These pet food products are available for one-time orders and shipping is free for orders over $30.
Owners can contact NomNomNow for a free nutrition consultation to ensure their dogs are getting the nutrients they need from this meal delivery service.
In addition to its fresh dog food subscription service, NomNomNow offers insights into your pup's health and well-being. It recently launched a dog-specific microbiome test kit that can help dog owners learn more about their pets’ digestive and overall health.
Dogs with digestive problems (diarrhea, gas, constipation, IBD) or skin issues (food sensitivities or itchy skin) may be missing healthy gut bacteria.
NomNomNow: INSIGHTS is an at-home testing kit that gives owners an in-depth look at the composition of their dog’s gut bacteria. Pet owners will need to collect a sample from their dog and send it to the company. A NomNomNow scientist will analyze the levels of good and bad bacteria in the stomach and send the pet owner the results.
NomNomNow: INSIGHTS is available for $59.
Alongside INSIGHTS, the company also formulated a full spectrum probiotic for dogs. The probiotic is designed to help maintain and boost your dog’s digestive health and wellness. Created with prebiotic fiber for additional bacteria development, 20 billion CFUs and seven full spectrum probiotic strains, the probiotic blend is appropriate for all dog breeds.
Each bottle contains a 30-day supply and comes with free shipping.
NomNomNow’s Full Spectrum Probiotic for Dogs is $45 per bottle.
In addition to the full-spectrum option, the company also offers a different blend of GI Targeted probiotics at the same price point.
Like several other meal delivery services with an emphasis on fresh food and timely delivery, NomNomNow does not deliver to Hawaii or Alaska. This is likely due to the distance, and the ability to keep meal packs fresh during the extended delivery time. These homemade meals do not contain artificial preservatives. For that reason, this and most other delivery services don't yet ship to Alaska or Hawaii.
NomNomNow does not allow any returns on items that are perishable or opened. So, that rules out any returns on its fresh food deliveries. However, treats and supplements can be returned if unopened.
If a customer wishes to return a non-perishable item, it must be returned within two weeks and include all the original packaging. Customers are also responsible for the cost of return shipping and a $5 restocking fee (per item) which will be deducted from the refund.
I've been purchasing NomNomNow for about five months. It was kind of a fluke. I got an ad through email from the AKC. I have a purebred Scottie who's registered through them. And so, I kinda took a look at NomNomNow's website from there, and it intrigued me. I also liked what I saw on their website and how they described the process of making their food and what goes in their food. My dog doesn't have any formulation preference because they give me the ability to choose a variety of all their flavors, and that's what I do. And since I've been using it, my dog literally dances every time I pull one of those packets out of their fridge and she sees it. So, to me, that's the proof in the pudding. And I love the fact that NomNomNow is using fresh ingredients. And when I look at that dog food, I can actually see the meat and the vegetable, and I can tell what the ingredients are just visually looking at it. And also, it doesn't smell too bad.
My golden retriever loves NomNomNow! Very inexpensive with fresh ingredients so I know I'm not feeding my dog anything that would harm him!
My jack russell LOVES this brand!! He’s a ball of energy and he goes crazy during lunch time and dinner time for his favorite!
Mazi Marcel Womack
NomNomNow is one of the only dog foods that I trust to feed my dog. Great ingredients.
Anne & Mozart
NomNomNow is my "home kitchen away from home" for my beloved fur baby. When I decided to switch dog food from kibble/canned to fresh human-grade, NomNomNow met my needs. Aside from providing excellent food that my dog loves, NomNomNow has a user-friendly website and reliable customer service, which makes it easy to make account changes, ask questions, or seek help with my purchases. There had been changes with food packaging, delivery frequencies, and price within the last year, which I don't fully agree with. However, NomNomNow had been very transparent and communicative to their customers regarding these changes, which allowed me to make timely and informed decisions, and that is why they earned my trust and loyalty.
Buyer BEWARE!!!!! My dog has been gaining weight with Nom Nom lately. He became stoic, started vomiting after eating NOM NOM. He then began to bleed internally. One week in the hospital and $5000 later, he was saved. It was poisoning due to the food ! After using this food for the past 2-3 years I finally threw in the towel. The food was good at first,and I have fought on numerous occasions to have this fixed with NO avail. One package was 1 oz the next was 3oz. I had to buy a scale and do the weight of each package. Each was different. Customer service was shoddy at best. The owner isn't on top of the packaging division and my both dogs gained weight when it should have been correctly measured. Then their delivery was horrid. After my dogs near death I realized that this company has lost its integrity!
I have two beautiful dogs! I’m constantly trying to find pet food that fits their athletic needs. While in the end we were unable to continue using this product, my dogs seemed to enjoy themselves. For this reason I give Nomnomnow five stars.
I really like nom nom now. It has helped me to manage my dogs weight. I have also noticed their coats are softer. My one dog's skin allergies have cleared up as well. I really recommend them. They have great customer service too!
I buy NomNomNow for my dog and she seems to love this brand of dog food. She can't wait for meals and I trust the ingredients in this dog food.
Love this food! My dogs breath smells better and she has more energy. Love that I feel confident in what I’m feeding her.
The dogs love the food and the customer service is great!
Love! NomNomNow! Between finicky eaters to medical conditions, these meals meet each of my dogs needs. It's fresh, homemade and must be very tasty because my dogs love meal time!
Good product originally (and the dog still seems to enjoy it most of the time) which is why despite my complaints I'm still a customer. BUT - quality has deteriorated as I feel the company tries to scale rapidly at the expense of quality control and customer service. Have had more issues in 2019 with quality and deliveries than I did in the past. For example: 1) they switched from regular ice packs to dry ice to help the environment and reduce costs, but they don't put enough dry ice in the package so whereas before the food would arrive frozen/cold, now it often arrives at room temperature and while part of the box seems somewhat cool, the other half is often warm and sometimes (not often, but sometimes) pouches have air in them indicating, or at least giving the impression of spoilage. 2) The size of the portions is not consistent anymore - some are def small/big i.e. the variability in portion size is greater than in the past. 3) on occasion my dog has had loose stool after starting a new batch - which leads me to believe quality control has gotten worse and bad batches are being shipped with increasing frequency - this may be related to the temperature at which packages are shipped. 4) On-time deliveries have taken a hit (especially in early 2019) - they have been delivered late more often, and tracking packages and dealing with customer service's slower response have gotten materially more frustrating this year as well. 5) The company changes delivery days and cadences without sufficient advance notice (e.g., switched from friday delivery to thursday, switched from weekly to bi-weekly) - again, trying to cut costs is totally understandable from a business standpoint, and marketing these changes as more eco-friendly is also fair and encouraged, but it cannot come at the expense of quality/service. Even simply better communication would have helped me as a customer organize myself better. I still like the product but feel the company is pursuing the Silicon Valley model where fast growth / adding subscribers is more important than the basics - which should be to create healthy and safe pet food that is delivered on time, and supported by trained and responsive staff. Hopefully management sees these are opportunities for improvement rather than complaints to be ignored / dismissed. I look forward to being able to write a glowing review this time next year when these issues have been ironed out.
It is convenient, however a little pricey. Last couple of orders have had a serving size too small. And, received 2 orders in 2 weeks.
I am happy with NomNomNow, and I can tell this is nutritional food for Lucky. He never gets upset stomach, gas or any issues with his digestion. And the vets always compliment his healthy coat. His weight is also managed.
I have been feeding my dog, Yorick, Nom Nom Now for about a year and I remain incredibly happy with the quality of the food, and the amazing customer service. My dog still does a little happy dance before each meal so I know he agrees with this review. He has maintained a very healthy weight, soft fur, and good bathroom results. I also love the jerky treats - convenient and Yorick looks forward to his nightly bedtime snack almost as excitedly as he does his meals. Well done, Nom Nom Now team!
Great, healthy food for my furry family!
Excellent product and service. Very easy to order, delay/adjust shipment.
My dogs are happy, so can't complain! Wish the packaging was easier, think I preferred the previous tear option vs. the peel it has now.
My dog enjoys it but the packaging is out of control. They claim to be recyclable but in most areas much of what they use is not. Their customer service is amazing.
My dog really likes the dog food that NomNomNow sells. My dog has always been a little bit happier since I bought her NomNoms!
The food is okay just the portions for each serving could be A little But more
They are constantly changing their food packaging, mail packaging, delivery days, delivery amounts. They just switched to bi-weekly which doesn't work for us, so we may switch to Farmer's Dog
Good but you REALLY NEED to take the boxes back and use them yourself NOT recycle only - we should be able to SET THE BOX out for you to resuse
I wish they would make their food friendly for older dogs, three out of four flavors have hard pieces of potatoes. Their pack is awful and you need scissors to cut, when they provide a flap to pull that''s glued shut. I do like the food but my dog is bored and I feel the need to try something else. Have contacted them, they don''t seem to care
Super! Perfect amount for my dog's weight, smells good enough for people to eat. Great packaging, easy to open! Like being able to order different flavors for each month, not just 1 flavor a month.
The product is loved by my dogs. CS & delivery has been somewhat frustrating at times.
The food is good but the packaging is terrible.
Need more selection and consistency like FreshPet
Vegetables are too big and chicken not fresh
Excellent product. Great customer service. Not happy with new delivery every two weeks! In essence I''m now getting frozen food and not '''fresh''.
Customer service is great. Food is good. However the delivery method needs improvement.
It's great to have individual packets. Only draw back is you can't tweek the day it is delivered.
LOVE THE PRE-PACKAGED PORTIONS. MAKES FEEDING MY DOGS FRESH FOOD EASY.
Dog loves it, but packaging and weight of food is inconsistent
It''s good. Just wish they would offer discounts sometimes or a rewards program or something
My dog loves the food. I really like the fact that my dog is eating healthy food. I really have no complaints regarding anything other than the packaging. Since they have changed it, it's more of a hassle to open the packages. Now, I have to give my dog 2 small packages of food instead of the one big package because I have a bigger dog. The packages are hard to open and take up a lot of room in my refrigerator. one
My dog likes two of the flavors. I like it because it is convenient and healthier than the can or dry dog food.
I love nomnomnow. There are a few things that I think they can improve which is to ensure the same proportion per bag because some bags has more carrots than others.
Great packaging and easy to serve to my dogs. Unfortunately, I don't get an advance notice on when there will be a delivery.
It seems over time my dog doesn't like the food anymore.
Good customer service; my dog loved most of their foods.
I like it but it's too expensive considering I cook my dogs food
We are very happy with NomNomNow. Our pup has been eating it since we adopted her a year ago. We like knowing everything that goes into her food plus the convenience of having it delivered. When my sister adopted a puppy recently, she started ordering it for him. She was pleased enough to now order it for her cats too! The only additional thing I would like to see from NNN is complete transparency about how they source their meat like the company Evermore does. I have asked a representative at NNN, but all she could tell me is that the meat is '''human grade''.
Brilliant , our dogs love it and look wonderful on it, food looks good enough to eat yourself, bowls are always empty!
Love the company and one I trust. I started ordering their food for my cancer survivor. Saw great results and have now started my puppies on it
This company really cares about your furry babies and will do anything to make sure you are taken care of
Satisfied with Fresh product for my fur baby. Products arrives on time with the ability to modify my delivery date in the event we are out of town.
Great product. I don''t exactly love the new packaging though.
J L Morgan
The best in fresh cooked meals as compared to three others.