NomNomNow knows that dog owners want the best for their furry companion. That’s why the company only delivers human-grade dog food meals made from the freshest restaurant-quality ingredients that are never frozen. It operates kitchen facilities in the San Francisco Bay Area and Nashville, Tennessee.

Veterinary nutritionist, Dr. Justin Shmalberg, formulated NomNomNow's dog food recipes. After trying conventional medicine to help his dog Liberty with her intractable seizures, and having no luck, Dr. Shmalberg sought another solution. In his search, he came across integrative veterinary medicine — conventional medicine and complementary and alternative therapies — which included supplements and a natural diet for Liberty.

NomNomNow’s mission is to help pet owners find the best integrative health solutions for their pets. The company’s core philosophy is that the best medicine for pets is preventative medicine — and that starts with feeding your pet healthy food. 

Keep reading for pros and cons of buying from this fresh dog food delivery service, plus hundreds of NomNomNow reviews from real pet parents. 

The Good

  • Delivered Right to Your Door
  • Fresh, Healthy Dog Food
  • NomNom Nutrient Mix
  • Dog Treats
  • Pet Food Consultation
  • INSIGHTS - Microbiome Test Kit
  • Probiotics for Dogs

Delivered Right to Your Door

NomNomNow’s fresh meals are delivered just a few days after being prepared and are delivered straight to your home — eliminating the drive to the pet store. To help the perishable meal packages last longer, dog owners can place the extra meals in their fridge or freezer.

Your homemade dog food subscription can be delivered either weekly or every two weeks:

Weekly Recurring Order Delivery:

  • 28 meals per delivery
  • Free shipping
  • Subscription price will be charged every week.

2 Weeks: Most Popular

  • 56 meals per delivery
  • One delivery every two weeks
  • Free shipping
  • Subscription price will be charged every two weeks.

Fresh, Healthy Dog Food

Many owners are eager to improve their dog’s diet but are unsure where to begin — and definitely don't have time to make home-cooked meals. 

NomNomNow aims to help pet owners by delivering fresh cooked, personalized, pre-portioned meals for their pet. This isn't just a dry kibble delivery service or even canned food delivery. NomNomNow only makes premium dog food. Its balanced and complete meals are made from fresh ingredients and contain the essential nutrients your dog's body needs. 

Customers will need to set up a profile for each pet (with information like age, weight, activity level, and health issues). Then, NomNomNow can create a perfectly portioned meal plan, based on Dr. Shmalberg’s recommendations for balanced nutrition. Meals are specially formulated based on your dog's profile, so no matter your dog's breed — whether you have a little puppy, large breed puppy, or even a senior dog — your meals will have the right combination of fresh fruits, protein, vegetables, vitamins, and nutrients that are best for your dog's health. 

There are four different flavors of food for dogs. Each of these fresh meals includes different protein sources, as well as various fruits and vegetables: 

  • Heartland Beef Mash* - beef, carrots, eggs, peas, potatoes
  • Tasty Turkey Fare* - turkey, brown rice, carrots, eggs, spinach
  • Chicken Chow-Wow - chicken, spinach, sweet potato, yellow squash
  • Porkalicious Potluck - pork, green beans, kale, mushrooms, potatoes, yellow squash

Each of the recipes also includes the NomNomNutrient Mix and fish oil for healthy fatty acids. They also exceed the AAFCO dog food standards and are made from whole food ingredients for a well-balanced diet.

*Grain-free dog food meals for pets with food allergies

NomNomNutrient Mix

One thing that helps NomNomNow stand out from other homemade dog food delivery companies is its specially formulated nutrient mix. This mix of naturally derived vitamins and minerals is blended into each meal to create a more balanced diet for your furry friend. The NomNomNutrient Mix for dogs includes the following:

  • Vitamin D
  • Vitamin E
  • Vitamin B1
  • Copper
  • Vitamin B2
  • Vitamin B12
  • Iron
  • Iodine
  • Zinc
  • Selenium
  • Manganese
  • Taurine
  • Choline

Dog Treats

In addition to feeding your dog fresh, healthy meals, NomNom also sells treats for your pup:

  • Chicken Jerky Treats: 2oz for $12, 4oz for $20
  • Beef Jerky Treats: 2oz for $12, 4oz for $20

These pet food products are available for one-time orders and shipping is free for orders over $30.

Pet Food Consultation

Owners can contact NomNomNow for a free nutrition consultation to ensure their dogs are getting the nutrients they need from this meal delivery service. 

INSIGHTS - Microbiome Test Kit

In addition to its fresh dog food subscription service, NomNomNow offers insights into your pup's health and well-being. It recently launched a dog-specific microbiome test kit that can help dog owners learn more about their pets’ digestive and overall health.

Dogs with digestive problems (diarrhea, gas, constipation, IBD) or skin issues (food sensitivities or itchy skin) may be missing healthy gut bacteria.

NomNomNow: INSIGHTS is an at-home testing kit that gives owners an in-depth look at the composition of their dog’s gut bacteria. Pet owners will need to collect a sample from their dog and send it to the company. A NomNomNow scientist will analyze the levels of good and bad bacteria in the stomach and send the pet owner the results.

NomNomNow: INSIGHTS is available for $59.

Probiotics for Dogs

Alongside INSIGHTS, the company also formulated a full spectrum probiotic for dogs. The probiotic is designed to help maintain and boost your dog’s digestive health and wellness. Created with prebiotic fiber for additional bacteria development, 20 billion CFUs and seven full spectrum probiotic strains, the probiotic blend is appropriate for all dog breeds.

Each bottle contains a 30-day supply and comes with free shipping.

NomNomNow’s Full Spectrum Probiotic for Dogs is $45 per bottle.

In addition to the full-spectrum option, the company also offers a different blend of GI Targeted probiotics at the same price point.

The Bad

  • Only Delivers to the Continental United States
  • No Returns on Perishable or Opened Items

Only Delivers to the Continental United States

Like several other meal delivery services with an emphasis on fresh food and timely delivery, NomNomNow does not deliver to Hawaii or Alaska. This is likely due to the distance, and the ability to keep meal packs fresh during the extended delivery time. These homemade meals do not contain artificial preservatives. For that reason, this and most other delivery services don't yet ship to Alaska or Hawaii. 

No Returns on Perishable or Opened Items

NomNomNow does not allow any returns on items that are perishable or opened. So, that rules out any returns on its fresh food deliveries. However, treats and supplements can be returned if unopened. 

If a customer wishes to return a non-perishable item, it must be returned within two weeks and include all the original packaging. Customers are also responsible for the cost of return shipping and a $5 restocking fee (per item) which will be deducted from the refund.

The Bottom Line

NomNomNow is not just a dog food delivery service; the company is a delivery service that focuses on your dog’s health by offering freshly prepared, restaurant-quality ingredients portioned to meet your pet’s unique needs. It also offers to test for insights into what your dog should be eating, as well as probiotics to help improve Fido’s digestion.

Dog owners can sign up for a subscription and have their pets’ food delivered every week or every two weeks, or they can buy the variety pack (no subscription necessary) — which is helpful for pet parents who want their picky eater to try each of the four recipes. The service even offers a sample of its Flavor Flakes supplement in every first order to help picky eaters transition to their new diet. 

While the return policy seems a little inflexible — customers are responsible for the return shipping and a $5 restocking fee — it’s not without reason. All of NomNomNow’s meals are made fresh and sealed in individual packages to preserve freshness; opening a meal pack can compromise the meal. Perishable meals are non-returnable. 

Pet owners looking for a natural pet food delivery service should look into NomNomNow.

Have you ordered premium quality dog food from this company? Let us know about your experience (and your dog’s experience) with a quick review below. 

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User Reviews

Star Rating

4.6
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323 Reviews

Review Breakdown

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Spencer Gray

March 12th, 2020 Hampstead, NC DETAILS arrow_drop_down
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I've been purchasing NomNomNow for about five months. It was kind of a fluke. I got an ad through email from the AKC. I have a purebred Scottie who's registered through them. And so, I kinda took a look at NomNomNow's website from there, and it intrigued me. I also liked what I saw on their website and how they described the process of making their food and what goes in their food. My dog doesn't have any formulation preference because they give me the ability to choose a variety of all their flavors, and that's what I do. And since I've been using it, my dog literally dances every time I pull one of those packets out of their fridge and she sees it. So, to me, that's the proof in the pudding. And I love the fact that NomNomNow is using fresh ingredients. And when I look at that dog food, I can actually see the meat and the vegetable, and I can tell what the ingredients are just visually looking at it. And also, it doesn't smell too bad.

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cb

March 6th, 2020 Thibodaux, LA DETAILS arrow_drop_down
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My golden retriever loves NomNomNow! Very inexpensive with fresh ingredients so I know I'm not feeding my dog anything that would harm him!

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SkylarPickens

January 15th, 2020 Gulfport, MS DETAILS arrow_drop_down
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My jack russell LOVES this brand!! He’s a ball of energy and he goes crazy during lunch time and dinner time for his favorite!

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Mazi Marcel Womack

July 30th, 2019 Cedar City, UT DETAILS arrow_drop_down
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NomNomNow is one of the only dog foods that I trust to feed my dog. Great ingredients.

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Anne & Mozart

July 8th, 2019 Las Vegas, NV DETAILS arrow_drop_down
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NomNomNow is my "home kitchen away from home" for my beloved fur baby. When I decided to switch dog food from kibble/canned to fresh human-grade, NomNomNow met my needs. Aside from providing excellent food that my dog loves, NomNomNow has a user-friendly website and reliable customer service, which makes it easy to make account changes, ask questions, or seek help with my purchases. There had been changes with food packaging, delivery frequencies, and price within the last year, which I don't fully agree with. However, NomNomNow had been very transparent and communicative to their customers regarding these changes, which allowed me to make timely and informed decisions, and that is why they earned my trust and loyalty.

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Helen Patek

July 3rd, 2019 Oakland, CA DETAILS arrow_drop_down
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Buyer BEWARE!!!!! My dog has been gaining weight with Nom Nom lately. He became stoic, started vomiting after eating NOM NOM. He then began to bleed internally. One week in the hospital and $5000 later, he was saved. It was poisoning due to the food ! After using this food for the past 2-3 years I finally threw in the towel. The food was good at first,and I have fought on numerous occasions to have this fixed with NO avail. One package was 1 oz the next was 3oz. I had to buy a scale and do the weight of each package. Each was different. Customer service was shoddy at best. The owner isn't on top of the packaging division and my both dogs gained weight when it should have been correctly measured. Then their delivery was horrid. After my dogs near death I realized that this company has lost its integrity!

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Chloe Adams

June 25th, 2019 Morgan, UT DETAILS arrow_drop_down
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I have two beautiful dogs! I’m constantly trying to find pet food that fits their athletic needs. While in the end we were unable to continue using this product, my dogs seemed to enjoy themselves. For this reason I give Nomnomnow five stars.

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Samantha Leach

June 24th, 2019 Santa Clara, CA DETAILS arrow_drop_down
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I really like nom nom now. It has helped me to manage my dogs weight. I have also noticed their coats are softer. My one dog's skin allergies have cleared up as well. I really recommend them. They have great customer service too!

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Jason

June 24th, 2019 Draper, UT DETAILS arrow_drop_down
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I buy NomNomNow for my dog and she seems to love this brand of dog food. She can't wait for meals and I trust the ingredients in this dog food.

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Brooke Herbon

June 20th, 2019 Kaysville, UT DETAILS arrow_drop_down
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Love this food! My dogs breath smells better and she has more energy. Love that I feel confident in what I’m feeding her.

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N/A

June 19th, 2019 DETAILS arrow_drop_down
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Good product originally (and the dog still seems to enjoy it most of the time) which is why despite my complaints I'm still a customer. BUT - quality has deteriorated as I feel the company tries to scale rapidly at the expense of quality control and customer service. Have had more issues in 2019 with quality and deliveries than I did in the past. For example: 1) they switched from regular ice packs to dry ice to help the environment and reduce costs, but they don't put enough dry ice in the package so whereas before the food would arrive frozen/cold, now it often arrives at room temperature and while part of the box seems somewhat cool, the other half is often warm and sometimes (not often, but sometimes) pouches have air in them indicating, or at least giving the impression of spoilage. 2) The size of the portions is not consistent anymore - some are def small/big i.e. the variability in portion size is greater than in the past. 3) on occasion my dog has had loose stool after starting a new batch - which leads me to believe quality control has gotten worse and bad batches are being shipped with increasing frequency - this may be related to the temperature at which packages are shipped. 4) On-time deliveries have taken a hit (especially in early 2019) - they have been delivered late more often, and tracking packages and dealing with customer service's slower response have gotten materially more frustrating this year as well. 5) The company changes delivery days and cadences without sufficient advance notice (e.g., switched from friday delivery to thursday, switched from weekly to bi-weekly) - again, trying to cut costs is totally understandable from a business standpoint, and marketing these changes as more eco-friendly is also fair and encouraged, but it cannot come at the expense of quality/service. Even simply better communication would have helped me as a customer organize myself better. I still like the product but feel the company is pursuing the Silicon Valley model where fast growth / adding subscribers is more important than the basics - which should be to create healthy and safe pet food that is delivered on time, and supported by trained and responsive staff. Hopefully management sees these are opportunities for improvement rather than complaints to be ignored / dismissed. I look forward to being able to write a glowing review this time next year when these issues have been ironed out.

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Stacy

June 19th, 2019 DETAILS arrow_drop_down
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Love! NomNomNow! Between finicky eaters to medical conditions, these meals meet each of my dogs needs. It's fresh, homemade and must be very tasty because my dogs love meal time!

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SRJ

June 19th, 2019 DETAILS arrow_drop_down
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The dogs love the food and the customer service is great!

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Carol

June 19th, 2019 DETAILS arrow_drop_down
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Excellent product and service. Very easy to order, delay/adjust shipment.

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Tommy Standard

June 19th, 2019 DETAILS arrow_drop_down
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It is convenient, however a little pricey. Last couple of orders have had a serving size too small. And, received 2 orders in 2 weeks.

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Thomas Durick

June 19th, 2019 DETAILS arrow_drop_down
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Great, healthy food for my furry family!

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Breha

June 19th, 2019 DETAILS arrow_drop_down
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I have been feeding my dog, Yorick, Nom Nom Now for about a year and I remain incredibly happy with the quality of the food, and the amazing customer service. My dog still does a little happy dance before each meal so I know he agrees with this review. He has maintained a very healthy weight, soft fur, and good bathroom results. I also love the jerky treats - convenient and Yorick looks forward to his nightly bedtime snack almost as excitedly as he does his meals. Well done, Nom Nom Now team!

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Julia Kong

June 19th, 2019 DETAILS arrow_drop_down
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I am happy with NomNomNow, and I can tell this is nutritional food for Lucky. He never gets upset stomach, gas or any issues with his digestion. And the vets always compliment his healthy coat. His weight is also managed.

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L

June 19th, 2019 DETAILS arrow_drop_down
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My dog enjoys it but the packaging is out of control. They claim to be recyclable but in most areas much of what they use is not. Their customer service is amazing.

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Chrissy Bisi

June 19th, 2019 DETAILS arrow_drop_down
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My dogs are happy, so can't complain! Wish the packaging was easier, think I preferred the previous tear option vs. the peel it has now.

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Nicholas

June 12th, 2019 Lake Villa, IL DETAILS arrow_drop_down
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My dog really likes the dog food that NomNomNow sells. My dog has always been a little bit happier since I bought her NomNoms!

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nicola ellis

June 11th, 2019 DETAILS arrow_drop_down
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The food is okay just the portions for each serving could be A little But more

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Private

June 11th, 2019 DETAILS arrow_drop_down
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Good but you REALLY NEED to take the boxes back and use them yourself NOT recycle only - we should be able to SET THE BOX out for you to resuse

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Maureen Zeidler

June 11th, 2019 DETAILS arrow_drop_down
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I wish they would make their food friendly for older dogs, three out of four flavors have hard pieces of potatoes. Their pack is awful and you need scissors to cut, when they provide a flap to pull that''s glued shut. I do like the food but my dog is bored and I feel the need to try something else. Have contacted them, they don''t seem to care

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Julie

June 11th, 2019 DETAILS arrow_drop_down
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They are constantly changing their food packaging, mail packaging, delivery days, delivery amounts. They just switched to bi-weekly which doesn't work for us, so we may switch to Farmer's Dog

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Chris Allaire

June 11th, 2019 DETAILS arrow_drop_down
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Excellent product. Great customer service. Not happy with new delivery every two weeks! In essence I''m now getting frozen food and not '''fresh''.

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Jeaninne

June 11th, 2019 DETAILS arrow_drop_down
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Super! Perfect amount for my dog's weight, smells good enough for people to eat. Great packaging, easy to open! Like being able to order different flavors for each month, not just 1 flavor a month.

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Beverly

June 11th, 2019 DETAILS arrow_drop_down
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Need more selection and consistency like FreshPet

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laurie barr

June 11th, 2019 DETAILS arrow_drop_down
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The food is good but the packaging is terrible.

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Belle

June 11th, 2019 DETAILS arrow_drop_down
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Customer service is great. Food is good. However the delivery method needs improvement.

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Ranjani Veeraraghavan

June 11th, 2019 DETAILS arrow_drop_down
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Vegetables are too big and chicken not fresh

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Elizabeth Ming

June 11th, 2019 DETAILS arrow_drop_down
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The product is loved by my dogs. CS & delivery has been somewhat frustrating at times.

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Cyrus

June 11th, 2019 DETAILS arrow_drop_down
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Dog loves it, but packaging and weight of food is inconsistent

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Jeniese Williams

June 11th, 2019 DETAILS arrow_drop_down
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It''s good. Just wish they would offer discounts sometimes or a rewards program or something

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MEGAN

June 11th, 2019 DETAILS arrow_drop_down
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LOVE THE PRE-PACKAGED PORTIONS. MAKES FEEDING MY DOGS FRESH FOOD EASY.

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Kirsten

June 11th, 2019 DETAILS arrow_drop_down
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My dog loves the food. I really like the fact that my dog is eating healthy food. I really have no complaints regarding anything other than the packaging. Since they have changed it, it's more of a hassle to open the packages. Now, I have to give my dog 2 small packages of food instead of the one big package because I have a bigger dog. The packages are hard to open and take up a lot of room in my refrigerator. one

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Sharon Cohn

June 11th, 2019 DETAILS arrow_drop_down
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It's great to have individual packets. Only draw back is you can't tweek the day it is delivered.

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SRobinson

June 11th, 2019 DETAILS arrow_drop_down
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My dog likes two of the flavors. I like it because it is convenient and healthier than the can or dry dog food.

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Dorothy

June 11th, 2019 DETAILS arrow_drop_down
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It seems over time my dog doesn't like the food anymore.

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Crista

June 11th, 2019 DETAILS arrow_drop_down
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Great packaging and easy to serve to my dogs. Unfortunately, I don't get an advance notice on when there will be a delivery.

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Mindy Smith

June 11th, 2019 DETAILS arrow_drop_down
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Good customer service; my dog loved most of their foods.

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Simone

June 11th, 2019 DETAILS arrow_drop_down
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I like it but it's too expensive considering I cook my dogs food

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Tina

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I love nomnomnow. There are a few things that I think they can improve which is to ensure the same proportion per bag because some bags has more carrots than others.

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Debbie Sawyer

June 11th, 2019 DETAILS arrow_drop_down
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Love the company and one I trust. I started ordering their food for my cancer survivor. Saw great results and have now started my puppies on it

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Susan Jensen

June 11th, 2019 DETAILS arrow_drop_down
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This company really cares about your furry babies and will do anything to make sure you are taken care of

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Becca

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Satisfied with Fresh product for my fur baby. Products arrives on time with the ability to modify my delivery date in the event we are out of town.

Verified Customer

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Louis panetta

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Great product. I don''t exactly love the new packaging though.

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Kady

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We are very happy with NomNomNow. Our pup has been eating it since we adopted her a year ago. We like knowing everything that goes into her food plus the convenience of having it delivered. When my sister adopted a puppy recently, she started ordering it for him. She was pleased enough to now order it for her cats too! The only additional thing I would like to see from NNN is complete transparency about how they source their meat like the company Evermore does. I have asked a representative at NNN, but all she could tell me is that the meat is '''human grade''.

Verified Customer

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Lyn Poulter

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Brilliant , our dogs love it and look wonderful on it, food looks good enough to eat yourself, bowls are always empty!

Verified Customer

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J L Morgan

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The best in fresh cooked meals as compared to three others.