Freshpet supplies fresh, preservative-free food for dogs and cats. The company follows a FDA and USDA approved process to gently steam cook the meals, making them safe for customers’ pets. The company promises that it will never use meat meals, powders, or additives in its products.
Freshpet stocks its products in more than 20,000 branded refrigerators at retail locations across North America.
The company’s dedication to fresh, natural ingredients has earned it a spot on Adweek’s list of “Top Status Quo Defying Brands.”
Customer Review: Jason from Draper, UT
I like freshpet because I like knowing what my dogs are eating. I trust this company and what I am feeding my dogs.
Freshpet’s website includes a user-friendly compare feature. Potential customers can choose to compare Freshpet’s products to products from several other brands, including big hitters in the pet food market like Iams, Purina, and Pedigree.
Dog owners who are particularly careful about providing only fresh, preservative- and additive- free foods for their pets will appreciate the visual comparison of ingredients.
The Freshpet team includes professionals in veterinary sciences, food science, microbiology, and nutrition. The company’s website explains that the Nutrition Council “. . . guides, supervises, and validates our research collaborations and works to continuously evaluate and improve our ingredients, processes, and pet food products.”
Pet owners can find a regularly updated blog on the company’s website. Articles cover a range of topics including pet safety during the holidays, pet products, and training tips. These robust resources can be especially helpful to novice pet owners.
Fun-loving pet parents can use the website’s free e-cards for pets feature, called “Greeting Paws.” If your friends and family love dogs as much as you do, you’ll enjoy perusing e-cards available in categories like Thank You, Get Well, Congratulations, Sympathy, and Just Because.
Freshpet has shown an impressive dedication to reducing its carbon footprint. The company sources ingredients from within 200 miles of its kitchens. Once the products leave the kitchens, they are transported to energy-efficient refrigerators at retail locations. Freshpet uses trucks that participate in the EPA’s SmartWay program which promotes sustainable freight transportation.
Animal Alliance, 4 Paws for Ability, and Brother Wolf Animal Rescue are some of the organizations that have partnered with Freshpet. The pet food supplier works with these shelters and rescues to fulfill its mission to help pets live healthy and happy lives.
The company clearly values connecting to its customers, as evidenced by its active profiles on platforms like Facebook, Twitter, Instagram, and YouTube. Freshpet has built a loyal following on social media and regularly communicates with customers.
Freshpet’s website also includes a robust FAQ section so customers can easily find answers to their most commonly asked questions. These consistent channels of communication indicate a willingness to be transparent and accountable, two things modern consumers highly value.
Customers who want to communicate directly with Freshpet’s customer service department can do so through an online form found on the website. Customers can also call Monday through Friday 9 a.m.–9 p.m. or Saturday and Sunday 9 a.m. –1 p.m.
Freshpet products are only available from the company’s retail network, including well-known and widely available stores like Walmart, Target, Petsmart, and Petco. Products can also be found at smaller, state-specific, local retailers.
The company’s website features an easy-to-use store locator. However, customers who prefer ordering online or directly from the manufacturer will likely choose another pet food company.
Loyal Freshpet customers have expressed frustration and disappointment in the company’s inability to meet demand during the COVID-19 pandemic. Some have reported that Freshpet refrigerators in their local stores have remained nearly empty for months.
Cofounder Scott Morris released a statement explaining the difficulty the company had in staffing its facilities due to COVID-related delays. The statement reaffirmed the company’s commitment to ramp up production to meet consumer demand.
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