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Reprise Digital

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Reprise Digital, previously known as Reprise Media, was founded in 2003 and is headquartered in New York, New York. It has over 30 locations around the world, in conjunction with IPG Media brands, and one of the highest employee retention rates in the SEO industry. 

Reprise employs experienced analysts, statisticians, developers, designers, copywriters, and social media strategists to handle their clients' accounts. 

The company puts a strong emphasis on face-to-face communication while knowing how to evolve within the digital age. Additionally, Reprise supports over 20 different languages worldwide and offers multilingual SEO support around the clock as well.

Reprise Digital is ideal for larger companies that need expansive functions performed by a highly dedicated team of experts. The agency can optimize SEM campaigns to just about any acronym imaginable for key performance indicators (KPI's), such as:

  • Cost-per-action (CPA)
  • Cost-per-lead (CPL)
  • Cost-per-engagement (CPE)
  • Cost-per-click (CPC)
  • Click-through rate (CTR)
  • Share of voice (SOV)
  • Return on ad spend (ROAS)
  • Return on investment (ROI)

Reprise Digital works regularly with IPG's mobile agency, Ansible, to design attractive, award-winning mobile experiences without resorting to gimmicks, device shaking, or having to swipe and scroll just to browse. This is huge when it comes to offering a user-friendly experience because there are so many different mobile devices currently being used.

The agency offers many marketing services including the following: 

  • Amazon Marketing Services
  • Analytics and reporting
  • Brand campaigns
  • Conversion rate optimization (CRO)
  • Digital content creation
  • Ecommerce solutions
  • Mobile and social media optimization
  • Mobile app and web development
  • Paid mobile ads
  • Paid search ads
  • Paid social ads
  • Proprietary tools
  • Search engine optimization (SEO)

Keep reading for pros and cons, plus Reprise Digital reviews from real customers.

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The Good

  • Press Release Marketing
  • Search Engine Marketing (SEM)
  • Franchise Optimization
  • Social Media Management

Most companies know they need to produce high-quality digital experiences in order to succeed. Therefore, Reprise Digital will work closely with your team to understand your brand so that content creation is tailored to your voice and in a way that search engines recognize. The team will first compile data about your customer's wants and needs, then analyze that data to create compelling content for that particular audience. This process helps companies understand their customers and how to help them through the entire customer engagement lifecycle.

Press Release Marketing

Reprise Digital knows that being in the news helps to create brand recognition and builds trust with consumers. It was the first agency to begin utilizing press releases as a means of obtaining powerful links from the newswires. 

Over time, this form of linking was abused by spammers and isn’t as effective as it once was in giving your website authority. However, the core tenets of optimizing your information before it becomes syndicated, fortunately, still hold weight. Reprise Digital knows how to take advantage of this method by closely working with experienced PR professionals.

Search Engine Marketing (SEM)

For more than a decade, Reprise Digital has helped clients manage paid media campaigns. Its paid search practitioners are experienced and have a multifaceted understanding of PPC as a whole. The digital marketing agency can help clients with multiple divisions, business units or tiers while managing campaigns across the entire portfolio. 

Reprise Digital also specializes in international PPC campaigns, as well as mobile and social media marketing campaigns. It operates major business hubs throughout the world, with multiple languages and collaborative efforts to utilize strategy and execution. These efforts are based on proven best practices that provide consistent best-in-class PPC services while keeping in local market nuances in mind.

Therefore, global companies can work with Reprise Digital as a one-stop-shop for all their global search needs.

Reprise Digital has seasoned team members who are skilled in integrating digital media with other types of media, including TV and other traditional methods of advertising. The media agency strives to uncover search patterns, trends, and other variations to discover how searchers are requesting the information they need. Once this data is obtained, creative split testing, marketing messages, and other data points can be used to fuel each marketing strategy for optimal success.

Franchise Optimization

If you own a franchise with hundreds of locations or more, you know how difficult it is to track your foot traffic. More than half of all mobile searches have local intent; therefore, it's extremely important to measure the marketing efforts that result in increased traffic, if you want to avoid wasting your marketing dollars. Reprise Digital offers franchise optimization solutions that can be measured while retaining the customer's privacy. A specialized team of SEO and search marketing experts with dedicated search optimization and paid campaign experience are available for a wide range of industries.

Social Media Management

Reprise Digital offers a full-service social media solution that includes community management. Social SEO begins with understanding your target market. Developing lifestyle content requires different insights. Therefore, Reprise Digital analyzes the correlations between online and offline audiences and between search and social customers. Then, its writing experts develop content that connects directly with your audience and entices them to share your message, while still being relevant to search engines. 

Reprise is a digital agency offering just about everything you could ever need to help your business' ranking in the search engines, as well as building your brand and your brand's reputation. Here are some other features you will find priceless:

  • Web analytics consulting
  • Conversion rate optimization
  • Enterprise linking strategies
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The Bad

  • Website Navigation

We performed an exhaustive search for negative feedback and complaints on the general forums but were not able to find anything. There are no negative comments or trends of any kind. Additionally, Reprise Digital has a portfolio of major brand businesses, such as McCormick, American Airlines, Verizon, Honda, Sharp, Hyundai, and Cathay Pacific, just to name a few. Therefore, we can only assume the agency performs its role adequately. 

Website Navigation

Reprise Digital's website is visually appealing and includes all of the information you need to understand its services; however, we found it to be a bit clunky. Additionally, each one of their services is on a different page, even when they are related topics. This makes for a lot of clicking back and forth and we found it to be aggravating and inconvenient.

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The Bottom Line

Reprise Digital appears to be a top-notch, reputable, full-service internet marketing company with many satisfied customers. It has been in business long enough to show consistency. 

Therefore, we have no problem giving the firm a high recommendation to any size business looking for an SEO service that can produce measurable client results.

Aside from not making pricing info or terms of service public knowledge, which is common in this industry, and the fact that we found its website a little difficult to browse, the agency undoubtedly has earned a top rating and would probably be a good fit for most businesses.

Have you worked with this marketing agency? Let us know about your experience with a quick review below. 

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