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Kick Point

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2 User Reviews
LAST UPDATED: June 27th, 2019

Kick Point is a digital marketing agency that was founded in 2012 in Alberta, Canada. It offers a wealth of combined experience and takes pride in its services. Kick Point will strive to learn as much about your business as it can, including your competitors' strengths and weaknesses. It actively monitors all trends in the industry and makes strategic recommendations based on the facts giving you the best opportunities for growth.

Kick Point will take recommendations and implement strategies in the most cost-effective manner possible. It will collaborate with your team to help increase their understanding of the digital marketing process and its potential. Additionally, it will meticulously and accurately report back to you on the impact their efforts are having on all your business goals.

Keep reading our Kick Point review for pros and cons of working with this company.

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The Good

  • Site and Brand Audits
  • Research and Analytics
  • Suite of Services
  • Web Design and Migration
  • Reporting

Site and Brand Audits

Kick Point audits provide a detailed look into every online aspect of how your brand is engaged, or not. This will help identify new opportunities and uncover the data that will show you exactly where to focus your time and budget for the most effective ROI.

Research and Analytics

Researching your customer's data and their habits are what produce results. Knowing your audience and what it is looking for will allow you to design and execute at the right time and in a way it can relate, which will bring you more traffic and traffic that converts. Kick Point knows how to find the most powerful producing keywords and how to study your competitors so you will always know what's going on across your competitive landscape never missing out on potential opportunities.

Kick Point knows that analytics is more than just collecting data. It knows that you have to be able to accurately understand that data before you can make an educated decision about where to spend your marketing dollars. Kick Point will take the time to understand your business goals, will then track all the pertinent information and will take the time to properly compile and analyze that data into understandable pieces using custom reports and dashboards. This will give you everything you need to forecast, plan and grow your business.

Suite of Services

Kick Point is a full-service digital marketing agency with a suite of popular services and the ones that will make the most impact on your revenue goals. So let's take a look at what it has to offer and how those services can help your business.

Local SEO

Whether or not your business shows up on a search engine results page when someone is searching for the products or services you provide, could eventually make or break your business. Because if your competitors are showing up on the search engines and you are not, who do you think is going to be getting all the business? Did you know that 88% of Smartphone users perform searches on their phones with local intent? That means 88% of people with smartphones are performing searches for product information, hours and directions to places near the agency who offer what it is looking for. Therefore, not only do you need to make sure your business shows up here, you also need to make sure your site is easy to use on a cell phone and tablet.

Motion Graphics

Motion graphics are powerful. It provides the perfect mix of visual and auditory elements to effectively communicate your message. It also encourages positive emotions from your audience, which helps the agency to more easily connect to your brand and your brand's message. Kick Point will produce all technical aspects of your video and develop a strategy for promotion. Then it will address all necessary metrics needed to quantify the video's success and value.

Search Engine Optimization (SEO)

Search engine optimization is not just for search engines. Ultimately, it is for real people who are searching for your products or services. 

SEO is a balancing act. Knowing how to present your content so that it's visible and indexed by search engines while providing authentic value and unique content to searchers is paramount. Your pages must load quickly and be responsive on all devices and you must use keywords that people are searching for. 

That’s why Kick Point starts each marketing campaign and client relationship with a website audit—to accurately assist your business, and start on the right foot. 

Social Media Marketing

Social media is an extension of your overall marketing strategy. If done wrong or not at all, you could significantly damage your brand and your brand's reputation. Your visitors can tell when you've hired your brother's nephew to post on your social media sites versus a professional who thoroughly understands how social media works. It's imperative to have a social media expert manage all your campaigns. Your reputation depends on it.

Content Marketing Strategy

Content is king. Everyone knows this; however, content isn't just about articles and web pages. Your content needs to be evergreen, visual, automated, optimized, and full of captivating images. This is where most companies are behind the curve, especially when they just focus on posting articles to a company blog. 

Kick Point knows how to set your content up using the right strategies that will help you meet your business goals.

Pay Per Click (PPC)

Using pay-per-click as part of your online marketing strategy can bring you quick results while you're waiting for your other methods to take hold. However, if not done correctly, it could end up costing you thousands of dollars. 

Kick Point is a Google Certified Partner and knows exactly what needs to be done to produce the best cost per click and to develop eye-catching ads that perform.

Shopper Marketing

E-commerce marketing includes always knowing who your customers are, where they spend their time, and how they would like to connect with you. It's crucial that you know how it feels at every touch point. Kick Point has a specific strategy in place to determine the effectiveness of every piece of data and every customer touch point. This will help you to effectively manage your brand and the authority your brand has in the industry.

Web Design and Migration

Your website represents your brand, and the experience your customers have with your website will determine how it feels about your brand. Your website must be user-friendly first and foremost, then it has to be visually appealing, mobile responsive, properly optimized and a whole host of other factors that could determine its success. Therefore, you should never skimp on who you hire for your website design and development.

Should you ever need to redesign your website due to rebranding or upgrades, etc. Kick Point has the expertise to get this done for you without the risk of losing all the optimization you've already implemented. There are many technical issues that need to be considered; therefore, it's important that you consult a professional before making any major changes.

Reporting

Anyone can print out Google Analytics reports; however, understanding the bigger picture and not just reporting the rising and falling of keywords is the more important factor. You need to know how to use successful keywords to give the agency a bigger impact on your ROI and why any given keyword may or may not be performing as expected. Sometimes there are underlying reasons why a keyword might not be performing like you think it should. And if you have a company that doesn't know how to properly analyze why, it could cause you to lose out on a significant amount of revenue.

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The Bad

  • Limited Resources

Limited Resources

Kick Point is a small company based in Alberta, Canada. The team is made up of eight employees. There is contact information for the company on the website, but it is unknown if the company has a customer service unit to provide additional help to their customers. The fewer the employees means there is a possibility of limited customer service. 

The company’s website offers limited information. There isn't enough information to fully grasp what the company can offer, which can be difficult for customers who require more in-depth information before choosing a digital marketing service. 

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The Bottom Line

Kick Point is a full-service digital marketing agency that offers a wide variety of services to cover all your internet marketing needs.

We would like to see the agency add a few more details to give potential clients more information about exactly how its services are performed. 

However, with that being said, the website is easy to navigate provides enough basic information for customers to make an educated decision about whether Kick Point marketing is a good fit. 

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2 Reviews

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Robert Broome

I used this company for Link Building, Paid Search, and CRO. It was a total waste of our ad dollars. They never did any CRO and they their Link Building was little more than telling me where to buy a few links. We spent a great deal of money and our results actually declined. I felt like they were very deceptive in their selling.

3 years ago

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Leigh Thomas McFarland, WI

Hired them to fix up our analytics and adwords, did a great job!

3 years ago

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