incrementors

• Marketing Services Offered
• ROI Processes
• Turning Visitors into Customers
• Measurable Growth

Marketing Services Offered

One of the most telling aspects of how a digital marketing agency operates is by what services are offered and what data is provided to clients. Incrementors does a good job of offering a wide range of marketing services that are likely going to benefit a number of businesses in varying industries. While there are subset offerings associated with these services, Incrementors offers the following as part of its service platform:

• SEO services
• Web design services
• Graphic design
• Pay per click
• Content writing
• Video marketing
• Web development
• E-commerce
• Social media marketing
• Lead generation

Incrementors offers a comprehensive list of services, capturing the needs of most business operations. 

ROI Processes

The ultimate goal for any business working with a digital marketing agency is seeing a return on their marketing investment. This is important to the professionals at Incrementors as well. In fact, it is such an important part of what Incrementors does that the company even has a process in place to achieve increased ROI:

• Create customer identity
• Set specific and measurable goals
• Create relevant and high quality content
• Evaluate existing digital marketing efforts 
• Build high-quality in-bound links
• Provide consistent reporting and analysis

This six-step process has proven to be effective for Incrementors’ clients. Many digital marketing agencies will focus heavily on traffic numbers or clicks, and fail to realize that clients want and need a return on their marketing investment. This is not lost on the Incrementors and all work done revolves around this method. 

Turning Visitors into Customers

Improved traffic numbers do not always translate to increased revenue or profits for the client. While more eyeballs helps, it is not the end all, be all. Many digital marketing agencies will show increased traffic numbers as “proof” that they are doing a good job. Incrementors does not stop at increased traffic, but strives to turn website visitors into paying customers. Incrementors implements the following marketing strategies to turn visitors into customers:

• Traffic Generation — The initial step is to get an increased online presence by attracting the right type of people to a business’s website. 
• Nurturing — Once a visitor has made their way to the client’s site, Incrementors implements strategies to build and develop relationships with buyers and capture interest at each sales funnel stage. 
• Retargeting — There are going to be potential customers that simply do not convert to sales. That is where retargeting strategies are implemented. Whether it is through customized emails or enticing ads, Incrementors will retarget viable visitors. 
• Conversion — Lastly, Incrementors work to turn that ideal customer base from traffic numbers to actual customers. This is done by setting up a highly optimized sales funnel. 

Measurable Growth

The services offered by Incrementors are designed to be tracked and measured as they provide insight into what strategies are working and what services need more attention. Incrementor clients will have the ability to access these tracking features, including:

• Increased online traffic
• Measured and tracked advertising
• Design elements
• Social media reach wxpansion
• Website UX development tools
• Brand recognition
• Increased customer base
• Product sales

Many digital marketing agencies will not be so forthcoming with these data points or focuses, especially if results come slowly. These features are all key elements of the Incrementors platform. 

• Undisclosed Pricing Structure
• Missing Marketing Solutions

Undisclosed Pricing Structure

Some digital marketing agencies have turned to a monthly subscriptions model. The more premier pricing package, the more services and solutions will be available to a particular business. This pricing model allows for upfront and clear financial commitments with no contracts or term lengths required in most circumstances.

Incrementors does not offer a monthly subscriptions model, meaning each individual business will have to obtain a customized quote for services. This means pricing has not been disclosed to potential clients and an additional step will be required of potential customers to find out what those payments will cost. 

Missing Marketing Solutions

While Incrementors offers a number of high quality digital marketing solutions, some standard offerings are missing. Many digital marketing agencies will include public relations work whether that be through press releases or other relationships with the media. Companies in a brand or reputation crisis would need this type of service to turn business metrics around.

Affiliate and influencer marketing has become increasingly popular in the last few years and many digital marketing agencies are enlisting the help of online influencers to boost clients’ traffic and revenue.

Lastly, many companies are interested in mobile app development as it has become a common offering by businesses worldwide. Many digital marketing agencies have the skilled professionals needed to create mobile applications. Unfortunately, Incrementors does not offer public relations services, affiliate and influencer marketing, or mobile app development strategies.