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LAST UPDATED: June 27th, 2019

iCrossing was founded in 1998, is a unit of Hearst Corporation and is currently headquartered in New Founded in 1998, iCrossing is the digital marketing unit of the Hearst Corporation, the world’s largest independent media, entertainment, and content company. The agency is currently headquartered in New York. It has approximately 900 employees in 17 offices around the world and it was named a "Leader" in Gartner's Magic Quadrant for global digital marketing agencies.

iCrossing is a full-service digital marketing agency, offering the following services: 

  • Advertising campaigns
  • Brand strategy
  • Content marketing
  • Data analytics
  • Digital media buying
  • Digital media planning
  • Experience design
  • Search engine optimization (SEO) 
  • Social media marketing
  • Technology solutions

iCrossing benefits from access to Hearst's vast collection of quality content and rich data. This gives clients a huge advantage—and that's just one of the unbeatable creative and strategic resources the agency has at its disposal. It's also what makes iCrossing a world-class digital marketing agency that knows how to engage customers to help exponentially increase brand potential. Building a brand and managing its reputation is the single most important thing a business can do to gain trust in the minds of customers, which in turn creates increased revenue. 

Keep reading our iCrossing review for pros and cons of working with this marketing agency.

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The Good

  • Brand Strategy and Experience Design
  • Data Analytics
  • Content Marketing
  • Advertising Campaigns
  • World-Class Technology
  • Digital Media

iCrossing has a lot to offer and plenty of people to help grow your business. With its knowledge and experience, you will be able to turn over the digital marketing reins while you and your team do what you do best—sales, services or whatever role your company plays in your industry. Let's look at what iCrossing can do to help your company reach the next level of performance and beyond.

Brand Strategy and Experience Design

Building your brand and its reputation is difficult. If you do it wrong, you might not be able to turn things around before it does irreversible damage. This is where many businesses go wrong and don't know why. 

iCrossing begins with a strong brand strategy and an equally strong plan to implement that strategy. You need access to multitudes of data and insights in order to make an educated decision about something this important. Once iCrossing has developed a solid strategy and has an engagement plan in place, it will create a recommendation based on the team’s deep knowledge of each channel, your brand, and your existing traditional media outlets. 

After meeting with your corporate executives, or whoever makes your digital marketing decisions, the firm will work with you to plan, implement, and measure your campaigns across every channel to help maximize your ROI. 

iCrossing offers a full-service strategy to help you connect with your customers by evaluating brand strengths and weaknesses to learn how and why your visitors engage. With this data, effective goals and appropriate tactics can be established for each individual campaign.

Data Analytics

iCrossing's data science group compiles and analyzes multitudes of data to make effective optimizations that will have a real impact on your campaigns and build engaging marketing programs for years to come. For effective campaign performance, a wide variety of tools and techniques are utilized to provide the most powerful data, including the following: 

  • Quantitative analytics
  • Tried and true business intelligence
  • Visitor site behavior tracking
  • Decision science
  • Multivariate testing
  • Visitor content personalization
  • Total media optimization
  • New customer recognition

Additionally, the group will measure and analyze your visitors' behavior, engagement, interest, and intent. It also uses search retargeting, automated keyword bidding strategies, conversion attribution, programmatic buying models, and multi-device mobile campaign outreach.

Content Marketing

Quality content is crucial for building trust and developing relationships with your customers. iCrossing works with the best analysts, search experts, planners, and strategists to compile data and research the latest insights and trends that will take your business to the next level. 

The team will develop a content plan that will work across all distribution channels and integrate it with Hearst's top magazine brands, digital studios, and a variety of other ventures and verticals. These campaigns are then given to social and paid media teams to optimize the content so it's appealing to relevant audiences, meaning that it is enticing, engaging, and shareable.

Advertising Campaigns

Advertising is all about creativity and iCrossing has the knowledge and experience to deliver profitable advertising campaigns. It compiles data, analyzes, brainstorms, adds branding, and begins planning. Then, it gathers the digital creatives, writers, designers, photographers, film directors, and UX architects to design a performance display campaign and a rich content-driven experience that will excite and engage your audience in a social media movement. That’s how iCrossing delivers measurable results.

World-Class Technology

In addition to offering digital marketing services, iCrossing also builds and maintains websites of all sizes, including microsites, landing pages, mobile sites, and native iOS/Android apps for all types of platforms. Its teams can implement or interface with any type of solution from content management to point-of-sale systems. It builds on these platforms in a variety of different ways to provide the highest return on your investment possible.

Digital Media

iCrossing combines search engine marketing, paid social and display media into one. Collected data is used to identify customer intent and to interact with customers as they browse around the web. 

All of the above features combined are very powerful tools to target your market from every angle possible. Once your customers’ attention is drawn, your campaign will entice and engage them, according to whichever technique matches the channel that attracted them to your brand. This is extreme marketing at its best!

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The Bad

  • Transparency

Transparency

iCrossing does not disclose pricing information or contract terms online. However, this is common in the SEO industry because there are so many different factors that play into what you will be charged, based on your individual needs and the size of your business. 

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The Bottom Line

We feel confident in recommending iCrossing as a top-notch digital media marketing company. Its wide variety of services, positive image in the industry, and relationship with its huge, well-respected parent company, Hearst, gives us no reason to believe you won't see positive ROI and brand recognition by using the agency’s services. iCrossing appears to be a solid choice for all your digital marketing needs.

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