Exults was founded in 2005 by Zach Hoffman and is currently headquartered in Fort Lauderdale, Florida. In 2012, Hoffman rebranded the company, which was formerly named Search Engine Operator because he felt it would better represent the agency's full suite of offerings. The new name is derived from the words "excellent" and "results" to form Exults.
As a marketing agency, Exults is continually building new tools and developing new strategies to improve efficiency and outcomes. The agency services a multitude of industries and businesses of all sizes. It puts an emphasis on transparency, offering exceptional customer service, never denying client meeting requests, delaying reports, or shying away from feedback.
Exults studies your business to offer custom-tailored marketing campaigns that will match your budget, your brand, and your goals. Its proprietary online reporting system is live 24/7 so you can easily track your results, check the status of any project, or communicate with the team of experts. Custom reports help demonstrate exactly where your investment is being spent and how your target market is interacting with your campaign. Marketing campaigns are structured with a focus on producing high-quality leads to boost your ROI.
Keep reading our Exults review for pros and cons of working with this South Florida agency.
Exults is a full-service digital marketing agency with an in-house team of experts working on your campaigns.
Why does this matter?
This is important because it allows the agency to have full control over its workforce. Additionally, that workforce has more of an incentive to excel and perform in a way that produces results.
Many search engine optimization (SEO) agencies outsource their workforce, sometimes to other countries with wages much lower than the United States, which could result in lower quality work and spotty results.
Exults offers SEO services, as well as sponsored search, or pay-per-click (PPC) services. It will develop an internet marketing campaign that will bring qualified visitors to your site in a way that will help convert them into customers.
Additionally, it can also develop a PPC campaign for you that will give an instant boost in traffic with highly-targeted ad campaigns on Google, Yahoo, and Bing.
Exults appears to do an excellent job of incorporating social media into profitable marketing outlets for your business. It gives your company a voice by building your brand on Facebook via Facebook likes and using Facebook to drive traffic to your website all while engaging your customers, which helps build trust.
The agency doesn't just use Facebook. It maximizes engagement on other social forums, such as Twitter, Google+, Pinterest, LinkedIn, Instagram, and Tumblr.
Retargeting is a cookie-based technology that uses a little piece of code to anonymously follow your customers as they browse the web. That piece of code, sometimes called a pixel, is unobtrusively placed on your customer's browser making their browser "cookied."
Exults uses this technology to make your brand unforgettable. After visitors leave your site, this retargeting cookie will follow them as they browse and therefore your message will be seen everywhere they go on the internet.
Exults uses an email marketing program to extend your reach as they provide your audience and your current customers with the following:
Exults will use your logo as the design standard for your brand to ensure consistency and fluidity throughout all your branded content. It also has a programming department that can enhance workflow and develop custom solutions to streamline internal processes and meet any unique company needs.
Exults can design a website for your business completely from scratch or it can take what you already have and re-develop it to better represent your brand and your business.
A visually appealing, user-friendly site structured for easy search engine crawling is vital to your success, not only from a customer standpoint but from a ranking standpoint as well.
Exults has a great website for all intents and purposes; however, while telling you what the agency has to offer, it really doesn't go into much detail about exactly how the team will go about helping your business’s ranking or reputation.
With that being said, it might be a moot point because that is what you are paying the agency for; however, you really should take the time to at least learn the basics. Otherwise, you won't know what services you truly need for your business to be successful in its digital marketing efforts.
Additionally, we weren't able to determine if Exults offers any type of reputation management services. This service is extremely important should something happen and suddenly you find a multitude of complaints and negative feedback popping up on public forums and around the internet. However, that might be something that could be negotiated if needed.
Other than that, we scoured the internet, but weren't able to find anything negative, nor were we able to find any unhappy customers of Exults. This is truly impressive for a company who has been in business since 2005!