Founded by Jim Yu and Lemuel Park in 2007, BrightEdge is a technology company that makes search engine optimization (SEO) and content marketing software tools for in-house teams and digital marketing agencies.
The BrightEdge platform seeks to help with predictable planning, optimization, and measurement of your campaigns based on actual content performance. It helps transform and translate your internet content into solid business results: traffic, revenue, and customer engagement. If you want to improve your search rankings and get positive results from your SEO efforts, these are extremely important.
The BrightEdge SEO platform offers several different tools and features to help guide marketing strategies:
To get an idea of the scale of this marketing company, here are a few stats:
Keep reading for pros and cons, plus BrightEdge reviews.
BrightEdge is NOT a full-service digital marketing agency. It is a software platform that collects and analyzes a wide variety of data critical to successful internet marketing. Let's talk about a few software features.
By now, most companies understand that good quality content is necessary to attract search traffic, visitors to a website, and customers to products or services. With the influx of content continually flooding the internet, marketers need a way to develop a content strategy and gauge its performance.
BrightEdge software will highlight online marketing challenges through a three-part process that will assist with finding target demand, optimizing content, and then measuring your results.
One popular feature of the BrightEdge platform is called Data Cube. This tool uses artificial intelligence for on-demand research billions of pieces of data. It offers customizable recommendations, search opportunity forecasting, page reporting, and more at lightning fast speeds. The results will give you valuable insights that will help you make educated business decisions about how you should proceed. You will be able to identify strategic keywords, search terms, rich media and content that will, in turn, allow you to identify new opportunities and develop competitive strategies.
Another popular BrightEdge feature is called StoryBuilder. This tool helps visually tell the story and outcomes of your SEO efforts. It offers online dashboards which feature helpful, bright colored charts and reports.
StoryBuilder will also allow you to respond to queries and analyze real-time data while collecting valuable insights and trends.
Are you wondering if BrightEdge will be able to work together with marketing tools or analytics platforms that you already use? Check out our list of programs, tools, and companies that BrightEdge partners with:
BrightEdge is a software platform. Not a marketing agency. It doesn’t actually offer marketing services.
Its product offers tools to help marketers perform competitive analysis, understand actionable insights, and focus their strategy and efforts. They still have to do the “efforts.”
Just wanted to be totally clear about that.
Unfortunately, BrightEdge pricing information isn’t available for public consumption, nor does the company disclose whether or not an ongoing contract is required.
However, many comments on public forums state that it is a bit pricey. Keep in mind that at the same time, the majority of customers are also very pleased with BrightEdge's services for the most part.
Interested customers must contact the BrightEdge team for a quote.
At this time, BrightEdge only offers its services in Australia, Canada, the United Kingdom, and the United States. Additionally, it only offers its services in English. No other languages or options are available.
BrightEdge is probably better suited for larger businesses or a marketing agency, due to the price and because of the workflow management features. These allow SEO tasks to be assigned to a user and tracked from within the platform. Smaller businesses or SMBs might not be set up to leverage this feature. They could end up paying for something they don’t need.
We were very surprised at how difficult it was to find information on BrightEdge's website.
Yes, it has a lot of information, but it's all over the place and you have to repeatedly click and browse just to find answers. For a business of this caliber, the team really needs to revamp its site, with the user experience in mind, not just opportunities to optimize page content.