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Block Party

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LAST UPDATED: September 1st, 2021

Block Party is a free app designed for real estate agents who want to boost their sales and engagement. 

Block Party’s app is a simple tool that drastically helps agents step up their digital property marketing and get more leads at their open houses. The app’s Open House Sign-In is an efficient way to capture client info (plus, it’s completely touchless, making it an excellent resource for hygiene-conscious agents and guests).

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The Good

  • Simple and Customizable
  • Verified Leads
  • Syncs with Over 2,000 CRMs
  • Marketing Ideas

Simple and Customizable

Block Party prides itself on being easy to use. Once you install the app on your phone or tablet, Block Party will walk you through setting up an account, customizing your profile, creating property sites with built-in lead capture, and how to best use Block Party alongside social media. 

While creating a profile might not seem like an important step, it’s what sets you apart from other agents, and Block Party makes it possible for your profile to represent your unique assets. 

Agents can upload their logos, add property photos, choose a custom color palette, add customized questions, write follow-up text messages, and select their preferred lender. 

Verified Leads

Block Party claims that all leads are verified, so agents aren’t wasting time with fake information and clients. The company automatically extracts background details like social profiles, occupation, and education background for its leads. 

Syncs with Over 2,000 CRMs

Real estate agents interested in building an extensive network and creating even more opportunities for themselves should utilize Block Party’s lead capture that can be synced with over 2,000 CRMs and marketing tools. 

Marketing Ideas

On Block Party’s website, consumers can check out what is essentially the company blog. The blog has several articles giving agents ideas on how to engage clients, best utilize free social media tools, and other tips and tricks of the industry. 

It’s not the most robust blog, but it may be a good resource if you’re looking for some new ideas on how to bring in more clients. 

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The Bad

  • Lack of Details

Lack of Details

Block Party’s website feels a bit underwhelming. There is some basic information about what the app does and why realtors should download it, but not nearly enough as to why real estate agents should download it right away. It would be nice to see Block Party include more information about the company itself and exactly how the app can help agents step up their game. 

One area that our research team felt was particularly underwhelming was Block Party’s claim to sync with over 2,000 CRMs and other marketing tools. While we don’t doubt that the app can sync with CRMs, it would be beneficial for Block Party to state which companies and marketing tools agents can use. This would allow agents to clearly see if the Block Party app will work with one of the digital marketing tools they are already using. 

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The Bottom Line

Accessible to all — and free to download and use — Block Party is an excellent tool for real estate agents who want to boost their digital property game. The app is simple to use and makes it easy to list properties, generate leads, and view potential clients.

The company’s website lacks some details, and we’d like to see Block Party put a little extra effort into disclosing more information (that way, realtors can easily find out if the app is right for them). If you download the app on your phone or tablet, it does provide more information than the website, but we still think Block Party could be a little more forthcoming.  

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