Big Leap

• Full-Service Agency
• Marketing Automation

Full-Service Agency

Big Leap is a proactive company that provides a team of marketers for their clients. Their primary focus is to optimize their web pages to help client's businesses show at the top of web searches. This is beneficial to clients who do not have a team of marketers at their disposal. Hiring an agency like Big Leap gives clients the ability to maximize their efforts towards different methods of generating revenue as they grow. 

The foundation Big Leap establishes for clients and for their customers primarily derives from six pinpoint services that help build their business:

• Adapting SEO: Big Leap's organic search works to adapt and improve their algorithms to keep their client's business on top for specific keyword searches that will lead people to the client's website.
• Paid Search: Businesses that are new to paid search or that are working towards improving their returns on advertising efforts can receive help from Big Leap to cost-effectively advertise their company to local or online customers depending on the client's needs.
• Retargeting: Retargeting helps clients ensure that people who have visited their website previously will continue to receive ads from that company even on different websites. This helps keep potential customer's minds fresh on whatever the client's business is marketing.
• Social Media: Big Leap offers to manage clients' social media pages to increase interaction between the company and potential customers on websites such as Facebook or Twitter.
• Improved Content Marketing: The team from Big Leap will not only help improve your social media content, but will increase the ease and satisfaction of people being introduced to the client's business site through high-end media placements and improvements made to your blog.
• Conversion Optimization: A/B tests will be used to help Big Leap know what kinds of advertisements are most effective. It's a necessity for any agency to perform A/B testing in order to increase conversion rates.

Marketing Automation

One exciting feature about Big Leap is that the company also offers marketing automation. Many digital marketing companies offer email marketing, but this firm adds additional automated strategies for email list management and landing pages. It can trigger messages to go out, based on user activity, like watching a video. 

This can increase sales revenue because it sends targeted messages to users based on what they actually visited your site to do or see, not just a standard monthly email newsletter. 

• Transparency

Transparency

One aspect that was hard to manage as we navigated our way through Big Leap's website was trying to locate information on contract terms. Ideally, businesses that are looking for an SEO agency to promote their website would want to know the length and terms of the contract before they provide contact information to Big Leap. Not providing contract or commitment information makes a call necessary.