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Anderson Collaborative

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LAST UPDATED: October 6th, 2021

Anderson Collaborative is a full-service digital marketing company that aims to help businesses switch up their digital marketing approach. The company offers various services, including online marketing, web development, media planning, brand strategy, and data and analytics. 

Anderson Collaborative is headquartered in Miami, Florida, but takes on clients throughout the United States.

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The Good

  • Online Marketing Services
  • Helpful Tools
  • Case Studies

Online Marketing Services

Although Anderson Collaborative is a full-service digital marketing company, the company prides itself on its online marketing and advertising — the company even goes as far as to say this service is its bread and butter. 

The online marketing and advertising package include the following services:

  • Paid search — Advanced keyword advertising powered by machine learning
  • Paid social — Social advertising campaigns that are targeted and encourage user engagement
  • Email marketing — Customized email templates, list building, segmentation, and triggered messages
  • Cross-channel remarketing — Advertising campaigns that reach users on various devices and platforms
  • Influencer marketing — Campaigns to identify/curate brand ambassadors to share products and services
  • Search engine optimization (SEO) — SEO-friendly copywriting for blogs, articles, and websites. Plus, keyword research and analysis, rank reporting, etc.

These services are typically best for smaller businesses that need help getting their foot into the online door. However, sometimes larger companies need to revamp their strategy to bring in more customers. Whatever the case, Anderson Collaborative offers a decent amount of marketing services for businesses of all shapes and sizes. 

Helpful Tools

Not every business owner knows exactly what they need when it comes to online marketing, but that’s fine since Anderson Collaborative has several resources on its website that can help. The first tool business owners can take advantage of is the free email marketing ROI calculator. This tool can help you better understand the benefits of an email campaign and see how much it can boost your business. 

The second tool that Anderson Collaborative provides is the Ad Budget Calculator. This again is completely free to use, and it can help you determine where you should be spending your advertising budget. 

The last tool is the Free Site Audit. To see how well your website is performing, simply fill out the online form and submit it. Anderson Collaborative will then look at your website and send you a detailed report about what they found. 

Case Studies

If you are still on the fence on whether or not to work with Anderson Collaborative, we recommend checking out the companies case studies. Here you will find several examples of how the company works and the outcome of its efforts.

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The Bad

  • Not a Google Certified Partner

Not a Google Certified Partner

Anderson Collaborative is not a Google Certified Partner. 

Google Partners is a marketing program for digital advertising agencies that manage Google Ads accounts on behalf of other companies. Having the Google Partner badge on a website reveals that the company has employees that have demonstrated the necessary skills and expertise and passed all assessments and certifications through Skillshop.

Now, this doesn't mean that Anderson Collaborative couldn't get your website ranking on the first page of Google — that is still possible. However, our research shows that Google Certified Partners companies tend to know which techniques and strategies to use to get your website ranking much faster. 

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The Bottom Line

Anderson Collaborative is a data-driven digital marketing agency. We certainly appreciate the company's dedication to helping businesses of all sizes by offering a reasonable amount of marketing services. The company isn't a Google Certified Partner, but that might not hold much weight since the company's strategies and techniques are white hat, and there is still a good chance of your website ranking.

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