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Add3 was founded in 2007 and is an internet marketing agency with offices in Seattle, Washington, and Portland, Oregon. It offers a variety of services and is a certified Google partner.

Add3 has an impressive list of clients, which include: 

  • Costco Wholesale
  • Egencia
  • Windstar Cruises
  • Intermedia
  • CreaVe
  • AcneFree
  • Borgata
  • Amazon Web Services
  • Boyd Gaming

The agency's achievements include more than 370 million ads served on Google per month, 9,265 ads written per year, 83 client calls received per week, and more than $88 million spent annually on its digital marketing processes.

Add3 is the seventh-largest agency in the Puget Sound region and it was voted One of Washington's Best Workplaces by Puget Sound Business Journal. Add3 was also named one of the fastest growing Inc. 5000 agencies amongst its peers.

Additionally, Add3 started the Seattle Interactive Conference Northwest Internet Advertising Group SEMpdx. Add3 believes in staying on top of the latest trends, as team members attend 12 interactive conferences each year.

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The Good

  • SEM Services
  • SEO Services
  • Display Advertising
  • Social Media Marketing
  • Mobile Advertising
  • Company Culture

Add3 has some great services; however, it doesn't offer everything. Let's talk about available services and how they can help you meet your business goals.

SEM Services

It appears that Add3's strong point is its PPC services. It is an Accredited Professional Agency for the Bing-Yahoo Network as well as a Certified Google Partner. Add3 follows a complete campaign cycle, which includes the following steps:

  • Collecting metrics and social data
  • Continual optimization
  • Conservative bidding
  • Split testing
  • Campaign expansion

This system covers all the bases. It allows for continuous campaign monitoring and implements expansion when a superior campaign is recognized.

SEO Services

SEO is continually changing and Add3 knows this; therefore, it uses an extensive system to ensure your business is always ahead of the curve.

Even if you've had some SEO services performed in the past, Google implements over 500 algorithm changes each year; therefore, the optimization you had done a year ago might no longer be effective. You need a company that knows about the upcoming changes and can take action prior to your site being hit with a potential penalty that dramatically decreases your traffic. 

Display Advertising

Media buying for display advertising requires aggressive negotiation to deliver the lowest rates.

Add3 has the tools and relationships to do just that.

Additionally, it will perfect your landing pages, implement aggressive optimization, and continually monitor to make necessary changes based on the information received via A/B split testing.

What does this mean for customers? 

A company that doesn't continually monitor your paid advertising could ultimately cost you a fortune in wasted ad spend and lost revenue. Proactive monitoring is key. 

Social Media Marketing

If you have tried social media marketing in the past but didn't get the expected results, you may have been doing it wrong.

This is common. 

Social media advertising requires knowledge and expertise in exactly how to go about marketing to a targeted audience in a way that is engaging and won't be perceived as spam. Add3 handles all forms of social media advertising; however, it doesn't specify exactly what that includes. Therefore, you will have to contact for further information regarding what is, and isn't, included in its social marketing strategy.

Mobile Advertising

Add3 has access to all the leading mobile ad networks, as well as tools to help you attract loyal users and build an active user base. It employs micro-targeting and real-time performance optimization to make smarter ad buys and to make every penny of your ad spend count. 

A best-in-class mobile real-time bidding (RTB) platform is used, as well as re-marketing for increased engagement.

Additionally, if you need a big brand campaign for your mobile app, the agency can help.

Company Culture

One of the company's ideals is to be "the easiest people you've ever worked with." Accomplishing this would be a great feat and a huge plus for many businesses, small and large. 

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The Bad

  • Transparency
  • Relationship Management
  • Video Marketing
  • Additional Info Needed

Transparency

Add3 does not disclose rates online, nor is there any mention of its terms of service. Therefore, potential clients have to call to receive a custom quote. This is common in the SEO industry and can be a good thing. Custom-designed service helps businesses avoid paying for an all-inclusive suite of services that may or may not be needed. 

Relationship Management

Add3 doesn't appear to offer any type of relationship management services. This is relatively important because you never know when your brand might encounter some negative online feedback that will have to be monitored, handled, and cleaned up.

Video Marketing

Additionally, it doesn't appear that Add3 offers any type of video marketing services either.

However, the company website does state that its services encompass all forms of social media, but it doesn't specify exactly what services that entails.

Additional Info Needed

Add3 has an easy to use website; however, it really doesn't go into much detail regarding exactly it performs its various services. For some people, that is a non-issue because they trust the results will be proof of the agency's efforts. However, other people like to have more information so they can make an educated decision about what they truly do and don't need. 

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The Bottom Line

Add3 seems to specialize more in paid advertising than anything else. However, that doesn't mean the agency isn't competent in other areas. If you need services other than any type of paid advertising, you should contact for a lengthy conversation about exactly how its other marketing strategies work so you have a comprehensive overview as to whether or not its services are right for you.

We don't have a problem recommending Add3, especially if you are in need of any type of paid advertising as the team seems extremely well-versed in this area. However, if you need other services beyond paid advertising, you would be well served to perform a little due diligence, before you make any decisions.

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