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LAST UPDATED: September 26th, 2019

A2Z SEO is a Utah-based internet marketing company that provides a wide range of SEO services to its clients. A2Z SEO was formed by two experienced SEO experts. Together, they have over three decades of digital marketing experience. Dustin Williams and Adam Torkildson founded A2Z SEO to provide web design, technical, on-page SEO, and various content strategies to companies looking to expand their online presence.

There are two kinds of clients that A2Z SEO specializes in: dental practices and law firms.

Keep reading for pros and cons, plus A2Z SEO customer reviews. 

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The Good

  • Variety of Solutions
  • Reporting
  • Free Quote and Audit

Variety of Solutions

While A2Z SEO does specialize in helping certain industries see an increase in online presence, there are a number of "deliverables" that are offered to any client. These services include improving various content strategies, influencer marketing, and visuals/reporting.

The most beneficial aspect of the A2Z SEO service is the number of solutions available to help improve your online presence. For all types of clients, the following services are offered:

  • SEO Site audits: this audit is completed during the initial stages of when a client is on-boarded. This service is free to the client. This site audit will reveal where improvements can be made to improve search engine rankings. This usually takes 48 to 72 hours.
  • Keyword strategy: during this portion of the process, keywords are discussed directly with the client during the intake process and is finalized within 72 hours. This document will then disclose what keywords are targets along with metrics like: search volume, difficulty, and benefit scores to show where the potential is.
  • Website optimization: once the keyword strategy is finalized, recommendations will then be made for optimizing the targeted landing pages on the client's website. Since websites vary in size, there will be targeted landing pages that A2Z will look to improve. The optimizations will be provided in an additional document within the keyword strategy spreadsheet.
  • Content generation and linking: this strategy will continuously be updated and improved. This portion of the process is used to track content ideas, writing, internal linking, and completion. It will also gauge inbound links and their success.


A2Z will provide clients with updates on a weekly basis immediately following the launch of these strategies. Reports will be reviewed and regular reporting calls will be arranged on a monthly basis.

Free Quote and Audit

Potential clients interested in A2Z SEO's services can obtain a free quote and a free audit simply by contacting the team and explaining the current situation. This quote will give you an idea of what to expect from A2Z and the associated costs.  


The Bad

  • Limitations
  • No Social Media Management
  • No Analytics


While A2Z SEO can implement a number of strategies to help a wide range of industries, it specializes in only two types of businesses. While this expertise and knowledge can help other companies see success, there is a priority placed on the following industries:

  • Law firm SEO: strategies implemented for these companies include web page analysis, content creation, etc.
  • SEO for dentists: A2Z SEO helps dental practices target their audience with local SEO strategies.

Social Media Management

While A2Z SEO offers a number of quality internet marketing solutions, there are a number of services other SEO agencies offer. For example, social media management is a standard service for most SEO agencies, but A2Z does not offer it. Additionally, the digital media services are lacking. There is no mobile marketing or video production available to A2Z SEO clients.

No Analytics

There is a monthly/weekly reporting feature where A2Z SEO will send over analyzed reports to clients regarding improved performance. However, there are no analytics, competition analysis, or reputation management strategies employed. Additionally, there is no dashboard for clients to log in to in order to see progress.  


The Bottom Line

A2Z SEO offers SEO solutions to dental and law clients on a state-wide, and even national level. The founders have years of digital marketing experience which has translated to their entire team. While the firm offers beneficial marketing strategies, there are limitations to the A2Z SEO platform, including reporting analytics. 

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