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97th Floor

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1 User Review
LAST UPDATED: September 26th, 2019

97th Floor was founded in 2005 and is currently headquartered in Lehi, Utah, which is about 20 minutes south of Salt Lake City. It is a full-service digital marketing agency that understands how to craft content that engages customers.

97th Floor prides itself on creativity and innovation, which are only limited by their imagination. The team is always striving to come up with new innovative ideas and testing the limits of what's working what's not. Team members are encouraged to be leaders in their skill sets and in the industry as a whole. This is important as internet marketing is an ever-changing industry and you must keep on top of the changes as they occur; otherwise, you could find your rankings left in the dust. Once that occurs, it's sometimes very hard to get back on track.

Contracts are based on client goals, last 5-12 months, and the minimum monthly fee is $5,000.

Keep reading our 97th Floor review for pros and cons of working with this agency. 

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Top Ranked Companies


The Good

  • Industry and Event Leadership
  • Popular Service Offerings
  • Many Big-Name Clients

Industry and Event Leadership

97th Floor is a regular speaker at industry events such as Search Marketing Expo, the Searchlove Conference, SES Conference & Expo, and Dreamforce. This helps confirm their knowledge and ability in the internet marketing industry as these big name events wouldn't allow someone with an unproven background and reputation to speak as an authority figure at any of these prestigious gatherings.

The agency is also recommended by Moz, one of the digital marketing industry's biggest leaders, for embodying the six values most important to Moz: transparent, authentic, generous, fun, empathetic, and exceptional. 

Popular Service Offerings

97th Floor offers several popular services, with a focus on creativity and innovation:

  • Analytics
  • Content marketing
  • Copywriting
  • Graphic design
  • Pay per click advertising (PPC)
  • Reputation management
  • Search engine optimization (SEO)
  • Social media marketing
  • Video production
  • Web development

These services cover most, if not all, successful internet marketing concepts.

Any time you can have all your digital marketing needs handled by one company, you can more easily streamline your business. This is convenient for your entire team.

Many Big-Name Clients

97th Floor boasts many big-name clients, including the following:

  • Adobe
  • American Golf Corporation
  • Blue Coat
  • Dell
  • Desk
  • Discover
  • ESPN
  • Games
  • MapR Technologies
  • Mozy
  • NuSkin
  • O.C. Tanner Appreciate
  • Qubole
  • RentPath
  • Rio Tinto
  • Roadloans.com
  • SalesForce
  • Thrive Life
  • Time Warner Cable

In order to retain this many major clients, it must be producing measurable results; otherwise, these clients, who expect results, would be taking their business elsewhere. 

97th Floor don't have any complaints within the last three years and its file doesn't reflect any government actions involving their marketplace conduct, nor does it show any deceptive advertising practices. This is a good indication that it is performing up to clients' expectations.


The Bad

  • Video SEO Info
  • Company Website 

Video SEO Info

It's unclear as to whether or not 97th Floor's strategy includes video SEO or not. Its website does not reflect any details stating that their SEO, content marketing or social media services are performed via video. Video marketing is extremely powerful and a tool all businesses should be using. Therefore, before you make any decisions, you should consult with the team to confirm whether or not it is or is not included as part of their featured services.

Company Website

While 97th Floor's website might look nifty visually, in reality, it's extremely frustrating for someone who is trying to find details that would help them determine exactly what the company has to offer. 97th Floor is understandably trying to show off the fact that they can make a graphically tailored website—and they've done that—but at the expense of being user-friendly.


The Bottom Line

97th Floor appears to be a reputable digital marketing agency. Therefore, let's take a minute to recap this 97th Floor review and hopefully this will make it easier for you to decide whether or not they are the right internet marketing company for you. 

97th Floor is an authority and leader in the SEO industry. Its founder and CEO Chris Bennet, and his team, regularly participate and speak at leading industry conferences and events. It is a full-service digital marketing agency with a popular marketing strategy solutions to help deploy a successful, well-rounded internet marketing campaign: SEO, content creation, social media services, analytics, reputation management, and PPC.

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Chip Orem, UT

97th Floor is a very fair and honest company. I was in communication with them for a few months as I looked for a company to help me build out my company's website. I was disappointed that they didn't respond to my emails very quickly (which is why I didn't give them a full 5 stars), but they did provide honest and dependable feedback. They have a lot of high-end clients that they work with and I have heard great results from those clients as well.

4 years ago