Top 10 Reasons to Hire a Digital Marketing Agency


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Anne-Marie Hays

Written by: Anne-Marie Hays | Best Company Editorial Team

Last Updated: January 12th, 2021

business women in a meeting
If you're new to digital marketing and SEO, the reasons for hiring a digital marketing agency may be perplexing. To help raise awareness of the warning signs that your company or website would benefit from the services of a digital marketing agency, we asked marketing experts to complete a simple sentence:

You might need to hire a digital marketing agency if . . .

Their responses are included in our ongoing “Reasons to Hire a Digital Marketing Agency” series. Check out the abstracts below and click on the links to the full articles.

1. Password Overload

If you are so busy that your digital marketing efforts are neglected or disorganized to the point that you aren’t able to log in to your platforms and accounts, it might be time to get some help. Read More

2. Enhance Your In-House Team

You might need to hire a digital marketing agency if your in-house team could use some help, but you aren’t ready, willing, or able to take on more in-house marketing employees. Whether the team needs additional skill sets, a productivity boost, or just more resources, this is a viable option. Read More

3. Welcome a Fresh Perspective

Are leads or sales down? Do your marketing and leadership teams need a fresh perspective to help with new creative ideas, marketing channels, and strategies? A digital marketing agency might be your saving grace. Read More

4. Cut In-House Costs

Whether you can’t afford an in-house team, your budget doesn’t allow for multi-skilled new hires, you want cheaper access to tools, or need a more scalable workforce, hiring an agency can help you save money. Read More

5. Focus on Your Strengths

As a business owner, your time is valuable. You have expertise in your area or a product or service that you are passionate about. While many companies start out with DIY online marketing, when business is ramping up, you get too busy. Your efforts are best-spent where they have the most impact. Pass along your digital marketing to a more efficient team. Read More

6. Big Picture Strategy

Anyone can write a blog or post to social media. Without a strategy, your attempts to engage your audience may not get the best results. Hiring a digital marketing firm can help hone your sense of direction and develop a plan. They can also partner with you to carry out the plan. Read More

7. Eliminate Weak Leads

Could your business use more or better-qualified leads? It might be time to enlist a digital marketing agency, to boost your lead generation efforts, sales, and your bottom line. Read More

8. Measure and Maximize Results

If you aren't quantitatively measuring your marketing efforts against your investments and budget, you don't really know when and how to make improvements. A digital agency can help you to develop strategies, set measurable goals, and maximize your return on investments. Read More

9. Social Media Know-How

Social media is increasingly important in the digital marketing world. If your company isn't bringing in customers from this channel, let alone using a strategy to leverage your brand awareness, you are missing out. A digital marketing agency can help develop your social media marketing strategy, all without having to hire an in-house expert. Read More

10. Overcome a Plateau

When your business reaches a plateau, you are likely overworking yourself and grasping at any straw available to get back on track. A digital marketing agency can help provide focused, data-driven strategies and outside-the-box thought leadership to help regain your momentum. Read More

The Top Digital Marketing Agencies Companies

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#1 SmartSites chevron_right
9.9 Overall Score
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#2 Avalaunch Media chevron_right
9.9 Overall Score
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#3 WebiMax chevron_right
9.9 Overall Score

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